Slant Agency

Slant is a dynamic new agency based out of DMCC, JLT Dubai. 
We're like an ant - small yet nimble, tiny yet resourceful. And we combine over 50 years of advertising experience to offer the best in blue sky thinking across all media - from creative to strategy - from thought to execution. 
All this with a 'Slant' - a different perspective, a twisted way of looking at things. As Partner & Strategic Head, I bring to Slant my proven experience of over 18 years in the business of strategic advertising solutions. 
Discover us at slant.agency

Partner & Strategic Head

Blue sky thinker

Cogito Ergo Sum

Ikon Advertising

Orchestrated strategic planning and analytical activity for all accounts within the Agency. 
Collaborate with clients to offer them deeper insights into the dynamics of their business through the development of disciplined and thorough sales, marketing, and consumer analyses
Oversee the day-to-day management, which includes profit & loss responsibility. Meet objectives on both profitability and growth target
Lead by example to set high standards of client communications & management Ensure an environment that fosters personal and professional growth for the team to encourage loyalty, openness of opinion and constant curiosity

Publinet Advertising

Managed six of the agency’s largest accounts with a team of 8, serving as the primary liaison. Defined client requirements, project parameters & guided teams in the development and delivery of campaign strategy and multimedia collateral
Effectively managed expectations and avoided scope creep.

TBWA

Project-managed dozens of multimedia campaigns. Collaborated with clients from concept to production and launch of nationwide A TL campaigns
Monitored competition of industry analysis, trends, communication and marketing strategies of the competitor and conducted market research

Account Supervisor

R K SWAMY BBDO

Conducted focus groups and market research, gleaning insights into consumer behavior and preferences to ensure accurate targeting of advertising campaigns
￼Played key role on pitches for both current and prospective accounts, delivering presentations that won new and increased existing business to drive revenue growth

Euro RSCG Calcutta

Cultivated and grew client relationships, landing key accounts that included Bata and managed the all India launch of Sundrops

Bitopi Advertising

Conducted research activities in the region including marketing initiatives,
sponsorship culture, positioning, media presence, etc.

Biological Sciences in Kolkata. Child Psychology in Chicago. Environmental & Interior Design in Los Angeles.

I had an interesting life before I joined Advertising.

Then, it got even more interesting.

My travels in Advertising have taken me across diverse markets – Dubai, Mumbai, Kolkata, Bangalore and Dhaka. Over the past 12 years, have ideated and executed marketing campaigns, events and promotions for blue-chip brands at leading agencies. 

I am decisive, zealous and a strong believer of ‘God is in the details.’ And an unabashed fan of F1 and Movies, and a keen observer of life and people. 

The next phase of my journey has me setting my compass on strengthening my bond with brands in a challenging environment that nurtures thinking and creativity.

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