Lorena Fikes's Linkedin Analytics

With over 20 years of invaluable experience in Marketing, Innovation, Growth, and Event Management, I bring a wealth of expertise to every endeavor I undertake. My career has seen me work on the management side of Multifamily, participate in the marketing of 25+ new development projects, and oversee marketing initiatives for 250+ apartment homes. I have also had the privilege of working in the tech industry, where I've witnessed firsthand the development of groundbreaking products that streamline efficiencies and solve problems, saving companies millions of dollars. Currently, I spend my weeks with some of the smartest multifamily executives in the business, with upwards to 2+ million units. I've participated in over 200 meetings, tackling Operational, Centralization, and Technology challenges faced by management companies. Through these efforts, we've achieved a 10X increase in business evaluation and doubled cash flow using tactics and strategies that enhance profitability. My Results: -50% growth in the Multifamily Innovation Council -200% increase in partnerships, connecting top technology companies with target buyers to reduce turnover and boost day-to-day operational revenue -Part of the team researching "Best Places to Work in Multifamily" annually, gaining insights into the leaders in workplace excellence -Identified custom business workflows using AI and Automations, enabling growth and scale What I enjoy sharing and talking about over coffee: -AI and Business Automations to increase company revenue and efficiency -Industry challenges and solutions for growth and productivity -How technology and Innovation are changing the way we work and live Ready to elevate your business? Let's connect: [email protected]