Extandard

As a B2B Marketing Expert, I specialize in offering tailored marketing solutions to companies with a B2B model as a core part of their business. 

My role involves leveraging extensive expertise in B2B marketing to develop and implement strategies that drive growth, increase brand awareness, and generate qualified clients.

Currently working as Fractional CMO at:

- Fairplay 
- ZeroEGlobal

CEO and Founder

Gen/D | Data, Design & Digital

Professor Data Driven and CRO Design Program

Erudit AI

•Develop and execute a comprehensive marketing strategy with a focus on the B2B SaaS sector, targeting CHROs and the C Suite.
•Build and elevate Erudit´s brand as a challenger in the industry, crafting a unique market position that resonates with our target audience
•Collaborate with cross-functional teams to translate the pain points of CHROs into compelling propositions that resonate with Erudit's offerings (Product Marketing & Value Based Sales)
•Monitor and analyze market trends, competition, and customer insights to inform marketing strategies and identify growth opportunities
•Lead the creation of a highly effective marketing go-to-market strategy, ensuring it aligns with our sales and customer success objectives and contributes to hypergrowth of revenue
•Maximise the potential of our in house content team through the development of compelling content
•Analyze performance and ROI to continuously improve our ability to exceed goals with increasing efficiency
•Assist in the development of our product marketing strategy and partner with Sales and Product to help enable the whole commercial team in the GTM story

Chief Marketing Officer

Cabify

• Leading the global B2B digital multi-channel growth optimization strategy across Google, Social Paid (Linkedin Ads, Facebook/Instagram, Twitter, Tiktok), Native Advertising (Taboola, Outbrain), DSPs and Direct Deals with specific media.
• Developing the strategy and the execution plan for paid digital goals, both branding and performance, validating core KPIs, such as retention, ROAS and LTV.
• Developing the Inbound Marketing Strategy for Cabify for Business with CRM.
• Product Marketing strategy based on competitors analysis and applying new value propositions.
• Collaborating closely with other Cabify squads to improve performance at every step of the funnel (CRM, Data, Product)
• Develop new digital strategies to reach a bigger volume of SQLs according to our ICP.
• Working closely with Sales Enablement and Sales team to improve performance and quality when acquiring inbound leads.
• Forecast and reporting for 8 different countries (Spain, Argentina, Brasil, Mexico, Peru, Colombia, Chile, Dominican Republic and Uruguay)

Global B2B Marketing Manager

Cámara de Comercio de España

• Strategy and management of the social media plan of the Spanish Chamber and the European Programs.
• Inbound marketing (blog, whitepapers, newsletter).
• Management of paid media campaigns B2B and B2C (Google Ads, Facebook Ads, LinkedIn Ads, Display).
• Negotiation and coordination of branded content, events, reports and display advertising in national and financial media. Budgeting, monitoring and analysis of weekly and monthly results
• New media campaigns in coordination with different Ministries.

¿My biggest challenge? The opportunities I had to work with different companies, agencies, and government institutions were numerous. They all had different cultures. By leading projects end-to-end, I was able to work together and put many different organizations on the same page.

Digital Strategy Manager

Capgemini Engineering

• Manage marketing campaigns for digital solutions (SaaS) for various sectors and applications (industry 4.0, Retail, Hospitality, Big Data Management, Marketing Automation, Customer Experience).
• Inbound and email marketing by creating engaging content (videos, articles) on our website and social media (LinkedIn, Facebook, Twitter, YouTube)
• Sales and Marketing material creation: product overviews, success stories, case studies, brochures, flyers, PPT presentations, videos, infographics, whitepapers, articles, etc.
• Manage Altran Digital's social media channels.
• Event management: digital breakfast and the Altran Digital presence at DES 2017.

My biggest success? To create and manage Dreamers, the first e-magazine of Altran Digital, focused in digital transformation and innovation.

Marketing Manager

Farmasierra

•Internal and corporate communications (employee advocacy, internal publications, press releases)
•Product marketing management: media communication, influencers relations, elaboration of sales team material and trade marketing.
•Online marketing management: SEO, SEM (Adwords, Google Shopping, etc), Social Ads, RTB, Remarketing.
•Content marketing and social media management for pharma products, dermocosmetics and nutritionals.
•Ecommerce Management (Magento) and negotiation with other sales portals (Amazon, PromoFarma, SaberVivir, etc).

What has been my most valuable experience here? Utilizing innovative digital advertising formulas in a national TV campaign.

Banco Santander

• Writing and distribution of press releases to media and preparation of articles especialised in economical information.
• Graphic Design, page layout, photography and drafting of the in-house magazine.
• Writing news for the intranet's of the Group and online communities.
• Implementation of the Sustainability project coordinated with the internal corporate volunteer team of Santander's Bank.

One significant achievement? Coordinating editorial content on Openbank's blog by creating and launching it.

Communications Manager (Openbank)

•Internal Communication for the employees of Santander Spain.
•Web design of the in-house online magazine (Ideas en la Red).
•Writing reports and news for the offline magazine.

Internal communications (Santander España)

Chief Marketing Officer | B2B Marketing | GTM & Growth Strategy | Reforge Alumni

Passionate about digital strategy and online marketing with 14 years experience in B2B companies, SaaS and startups. I trust in marketing strategy as a tool with endless possibilities to promote corporate image, reputation care, strengthen the confidence of customers or potential ones, disseminate the values of the company and generate revenue.



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