Hilton

Project Manager - Brands 

Cendyn

•	Introduced a hospitality client engagement strategy that fostered long-term partnerships by conducting regular on-site visits, delivering monthly performance reports, and implementing customized solutions, eliminating risk for client churning. 
•	Optimized digital marketing campaigns by analyzing performance data and implementing targeted ad sets, resulting in a 45% increase in click-through rate for a portfolio of 10 accounts. 
•	Facilitated client initiatives, including SEO, SEM, Online Media, Email Marketing, Social Media, Multi-Channel Campaigns, Blog Management, and Content Marketing.
•	Constructed and presented monthly reports with detailed data analysis and actionable recommendations for brand.com; identified and implemented key performance indicators (KPIs), which resulted in a 15% increase in conversion rates.
•	Spearheaded new product recommendations that increased website performance by 25% and drove a 20% increase in revenue for the direct channel.
•	Collaborated with channel specialists to ensure optimal performance across all campaign initiatives and achieved 10:1 blended ROAS.

Senior Account Manager  - Customer Experience

David Martin | Creative Services

•	Orchestrated large-scale projects for franchise marketing and creative services agency, handling 10+ clients annually; streamlined processes to reduce project timelines by 20%.
•	Directed a team of vendors, including designers, web developers, lead generation firms, and marketing suppliers, to support clients in business development and long-term strategic planning. 
•	Implemented a content strategy that increased new prospect traffic by 20% and email subscriptions by 40%; created weekly blog posts, infographics, and print marketing materials. 
•	Initiated yearly auditing process to ensure client alignment with messaging in the marketplace, the state of the economy, and legal requirements. 
•	Managed internal and external business development communications, including client brand review presentations, weekly connection calls to generate new leads, and promotion of new candidates to drive further growth.

Lead Project Manager

Techtronic Industries - TTI

•	Drove the creative project management process for key company brands, ensuring seamless coordination between stakeholders and project teams; delivered 35+ projects on time and under budget, contributing to $3.7B in sales.
•	Designed project management plan, which included project scope summary, timeline, budget, scheduled stakeholder meetings, prototype and testing phases, and pre and post-launch marketing elements.
•	Collaborated with six cross-functional teams and stakeholders, including the industrial design team, legal team, photographers, merchandising and packaging teams, and company leadership, to produce and release a wide range of products.
•	Established a project management process to overhaul an existing brand of gas-powered outdoor equipment for sale in Walmart.
•	Served in a client-facing role that involved building and maintaining long-term relationships by anticipating client needs, maintaining clear and effective communication, and providing high-touch client support.
•	Spearheaded cross-functional team in delivering video, digital asset creation, photo shoots, packaging, POP, merchandising, events, and new branding development projects; achieved 100% completion rate and 30% increase in company revenue year after year.
•	Streamlined project timelines by conducting weekly check-ins with cross-functional teams, eliminating bottlenecks and reducing delays by 35%; completed projects 20% ahead of schedule and reduced project costs by 15%.

Senior Creative Project Manager 

EP+Co

•	Developed 40+ media plans for retail, franchise, and B2B business in print, radio, outdoor, sponsorships, and grassroots efforts.
•	Communicated with clients and account executives to determine priorities, needs, and expectations. 
•	Designed event marketing plans to attract customers and promote new store openings, which resulted in record sales.
•	Partnered with buying agency to place weekly newspaper ads in more than 200 papers to promote sales for Verizon Wireless.
•	Collaborated with marketing analyst to track media activity and sales results using Excel. 
•	Championed the use of new flowcharting software and adopted the software into the media planning team's process to enhance efficiency.
•	Conducted training, support, and mentorship for six planners on the team.

Senior Media Planner 

MAAPS, Inc.

•	Orchestrated media buys for diverse clients in retail, recruitment, medical, and automotive industries; secured prime ad slots with 25%+ discount, saving clients over $50k annually.
•	Answered and directed 40+ calls and correspondence daily from media vendors for clients.
•	Performed monthly audits of invoices and generated reports for analysis upon client request.
•	Introduced electronic invoicing technology to streamline the company's vendor payment process; reduced processing time from 5 to 2 days and saved 300 hours annually.

Media Buyer and Strategist 

Edwin Watts Golf

•	Established in-house advertising agency serving 40+ retail locations across the Southeast in 28 demographic marketing areas. 
•	Enhanced the daily functions of the marketing and graphic design departments by streamlining and reorganizing the project workflow and cultivating a positive team environment.
•	Played an integral role in managing annual campaign planning by developing and maintaining the budget and identifying and supporting external partners for retail, mail order, and e-commerce. 
•	Coordinated media placements across various channels including newspapers, billboards, tourist guides, magazines, and broadcasting, on time and within budget constraints, resulting in a 15% year-over-year growth in media ROI.
•	Monitored TV and radio traffic plans and coordinated public relations functions with outside agencies.
•	Managed the traffic flow of graphic design requests from both the stores and the home office.

Retail Marketing Director

Process and project management tool aficionado with 10+ years of experience working in external and internal ad/creative agency environments in multiple capacities, including Account Management, Creative Project Management, and Media Buying/Planning/Strategy. Creating amazing client relationships and making them look like rock stars is my superpower. I'm accustomed to working at the speed of light while carrying a large volume of projects with tight budgets and pulling off the impossible, especially when working with a great team. Currently seeking client-facing Project Management roles within a creative space or Account Management/Customer Success.

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