Health Wildcatters

Provide business insights to startups in the healthcare seed accelerator from launch to success. Health Wildcatters has raised seven $1M seed-funds that have invested in 68 early stage healthcare companies.

Business Mentor

Drove all outbound activities for Arm’s Artificial Intelligence (AI) communication
•	Developed Arm’s AI outbound strategy with creating campaigns, stories, brand and keynotes
•	Transformed no Arm AI mentions in market to consistent coverage in all AI publications
•	Led launches of Arm into AI with first AI/ML platform and NPU products over-achieving expectations with strong coverage in high-profile publications and digital channels with key message pull through
•	Increased women’s engagement as co-founder of global women’s initiative and local Chairperson.

Director, Marketing Programs, Machine Learning (ML) 

Developed channel media and marketing reuse strategy and deployment
•	Recruited public support from strategic partners to promote Arm through blogs, talks and end products leading to first Qualcomm public endorsement in most successful whitepaper
•	Established first channel reuse program for hardware and software audiences across 7 CPU campaigns to build greater awareness exceeding total 2016 volume of content in 4 months.

Senior Manager, CPU Channel Marketing 

Led strategy, execution and key marketing engagements of ARM partner program
•	Drove strategy and marketing initiatives with Samsung, Qualcomm, Freescale, Atmel and Xilinx to launch new products to increase ARM and Partner brands and sales.
•	Grew the ARM Connected Community 300% from a logo fest losing money to cash positive program of business value to 1000+ Partners.  Recognized by Financial Times
•	Sold ARM TechCon and Technical Symposia ($225K+) tradeshow sponsorships
•	Negotiated executive Partner endorsements for keynotes, annual report and technical demos
•	Led new ARM website with first year increases of: visits 56%+, pageviews: 123%+, pages/ visit: 4.2+ 
•	Launched and grew @Arm twitter to 12,000+. EE Times named @lorikate key embedded influencer
•	Managed global team of employees from multiple cultures.

Senior Partner Marketing Manager

Cadence

Senior Business Development Manager 	  
Led EDA Partnerships, standards and outbound marketing activities
•	Spearheaded IEEE e standardization and facilitated accelerated engineering LRM schedule 
•	Developed partnership strategy driving contracts, licenses and joint activities
•	Created 19-company consortia to highlight System Verilog limitations
•	Named top product launch of DATE and most significant product at DAC.

Sr Business Development Manager

Creator of innovative communication plans that shift market opinion. 

Veteran of building collaborative, strategic relationships from startups to Fortune 100 companies which create joint successes generating market awareness and sales across many verticals.  

Top high-tech salesperson for consecutive years who achieved 10% of company revenue.

Employee of startups to multinational organizations in wireless, web, enterprise software, EDA and semiconductor industries with global team management.

Business strategy | Contract negotiation | Strategic partnerships and alliances | Project management | Sales and global business development | Marketing strategy and communications | Product launches | Cross-functional team leadership

LoriKate.Smith@gmail.com

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Lori Kate Pyle's Linkedin Analytics