elssus

Many think of me as a nontraditional publicist because my work spans public and media relations, strategic, internal and crisis comms, thought leadership, executive ghostwriting and more.

I provide fractional communications, consulting, advisory, and interim solutions for startups and Global 500 companies. From strategy to execution, I ensure your communication reaches (and resonates with) your intended audience.

My focus is on two key industries: technology and healthcare. In tech, I gravitate to B2B, SaaS and verticals applying tech to solve industry-specific challenges. In healthcare, I partner with clients across women’s health, medical devices and pharma.

https://elssus.com/

Founder, Communications Consultant

Healthcare Businesswomen’s Association

The Healthcare Businesswomen’s Association (HBA) furthers the advancement and impact of women in the business of healthcare.

Member

The Fashioneering Lab

The Fashioneering Lab supports heritage and emerging purpose-driven luxury brands in developing collections and implementing growth strategies that are modern, innovative, profitable and responsible.

Executive in Residence 

Dreamers & Doers®

Dreamers & Doers is a private collective that amplifies the entrepreneurial pursuits of extraordinary women through visibility opportunities, resource exchange, and collective support.

Executive Member

The Upside

The Upside is a curated, global community for consultants and industry experts.

Consulting Member

Freelance Writer

Writing has been published in HuffPost, U.S. News and World Report, The Muse, Simon Business Magazine, Smarter Travel, Explore Georgia and Venture Atlanta, to name a few.

Some favorites can be found here: www.elssus.com/writing-samples

The Pregnancy Pause

Maternity Leave

Events.com

Events.com is a SaaS startup providing cloud-based solutions for event organizers and event goers.

Pitched targeted media outlets, secured press coverage and crafted press releases and award submissions. Press hits included TechCrunch, USA TODAY, Harvard Business Review, Entrepreneur and CIO.com.

Public Relations Consultant

Acta Wireless

Product marketing consultant with Acta Wireless for Verizon Enterprise Solutions (VES). VES provides technology, solutions and services for enterprise and medium-sized businesses.

Contributed go-to-market strategies to refine product position, drive awareness and generate leads. Created sales and marketing collateral. Curated and shared content establishing a social presence for company thought leaders.

Senior Marketing Consultant

World 50, Inc.

World 50 is an invitation-only membership community for C-suite executives from the Global 500.
	
Developed and implemented an integrated communications strategy to an influential audience. Identified, executed and analyzed initiatives to drive member acquisition and retention through multi-channel communications. Member acquisition increased 20% and retention averaged 75%.

Director, Marketing

Nontraditional publicist and communications consultant for companies as early as startups and as established as Global 500s.

I believe communication is the perfect blend of creativity, innovation and strategy and through storytelling, we turn powerful messages into compelling narratives. I founded elssus to help clients uncover unique stories that engage desired audiences and garner awareness, business results and credibility. 

Two industries I specialize in are tech and healthcare. In tech, I gravitate to B2B, SaaS and verticals applying tech to solve industry-specific challenges. In healthcare, I partner with clients across women’s health, medical devices and pharma.

Many think of me as a nontraditional publicist because my work spans public and media relations, internal, corporate and crisis comms, executive ghostwriting and more. 

I provide fractional communications, consulting, advisory and interim solutions for startups and Global 500 companies. 

From strategy to execution, I help ensure your communication reaches (and resonates with) your intended audience. 

I can also help:

• Leverage a funding round announcement or a launch to secure press
• Position you as an expert through consistent thought leadership
• Build and grow your company’s reputation

Which:

• Piques investor interest in advance of your next raise
• Attracts and retains talent (candidates are Googling - get them excited!)
• Establishes and increases trust, authority and influence
• Increases visibility to potential and existing customers

Every media relations pro can say securing top-tier press hits never gets old (so I’m saying it). My most recent hit in TechCrunch was no less exciting than my first. Not to mention The Verge, The Next Web, Forbes, Harvard Business Review, MedCityNews, NPR and more.

I speak and write about effective communication, visibility and reputation management. My most popular talks and workshops are:

• Cracking the PR Code: Unearthing a compelling hook 
• Mindful Communication: Who are you unknowingly excluding?

Previously, I held senior marketing, communication and business development roles at world-class organizations like Verizon, World 50, NBCUniversal and DDB. 

Still reading?

I’m very good at: Scrabble (I'm a word nerd)
Places that hold a soft spot in my heart: Argentina, Uruguay and Croatia
I’ve vowed: Never to hike seven hours on a glacier again, though it was spectacular

If any of these resonate or you want to talk about how I can help support an upcoming launch or funding announcement, let’s chat.

What’s the communications challenge on your mind right now?

Ask me.

We can talk about building credibility with the right audience, strengthening your reputation, developing a crisis plan, aligning internal and external messaging or getting funding news noticed. Or something else entirely.

Bring your questions. You’ll get clear, actionable answers.

Join me for a free, 30-minute Ask Me Anything (AMA) on Friday, December 12 at 11.30a ET / 8.30a PT.

To respect the privacy of attendees, sessions aren’t recorded and AI meeting tools aren’t allowed.

Registration link in the comments.

Lori Sussle Bonanni

Lori Sussle Bonanni is the founder of elssus, LLC, a multi-disciplined communications consultancy. Lori builds and grows companies’ reputations thereby increasing awareness, business results and credibility. Think of her as a nontraditional publicist for companies as early as startups and as established as Global 500s.

Prior to launching elssus, Lori held senior-level marketing, communication and business development roles at world-class organizations including Verizon, World 50, NBCUniversal and DDB. Her writing has been featured in prestigious media outlets such as U.S. News and World Report, Huffington Post and The Muse.

Lori earned a Bachelor of Arts in Communications with a Specialization in Advertising and Public Relations from Rowan University. After graduation, she participated in BUNAC’s International Work Exchange Program in London, England. Lori also earned multiple continuing education certificates for Advertising Copywriting from the School of Visual Arts. In 2021, she earned both a Certificate in Women’s Entrepreneurship from Cornell University and a Certificate in Diversity, Equity and Inclusion in the Workplace from the University of South Florida. 

Having visited over 30 countries, Lori is always thinking about her next destination.


Looking to build and grow your company's reputation? www.elssus.com

Dig deeper. www.elssus.com/services

Want to DIY but unsure where to start? www.elssus.com/1-1-advisory

Top 5 Gallup StrengthsFinder Themes: Woo | Strategic | Positivity | Input | Communication

Public Relations. Media Relations. Strategic Communications. Internal Communications. Crisis Communications. Partnerships. Business Development. Integrated Marketing. Storytelling. Brand Awareness. Content Creation. Copywriting. Ghostwriting. Thought Leadership. Research. Analysis. Audit. Launches. Strategy. Execution. Project Management. Press Coverage. Writing. Editing. Creativity. Problem Solving. Consulting. 1:1 Advisory. Series A and Series B funding announcements. Mentor. Solo travel. Career Breaks and Sabbaticals.

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.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lori Sussle Bonanni's Linkedin Analytics

Lori Sussle Bonanni

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lori Sussle Bonanni's LinkedIn Performance

What is Lori talking about?

Lori Sussle Bonanni's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Lori Sussle Bonanni's Linkedin Analytics

Performance ScoreLori Sussle Bonanni's LinkedIn Performance

Lori Sussle Bonanni's Best Posts (last 30 days)