Lori Sussle Bonanni's Linkedin Analytics

I believe communication is the perfect blend of creativity, innovation and strategy and through storytelling, we turn powerful messages into compelling narratives. I founded elssus to help clients uncover unique stories that engage desired audiences and garner awareness, business results and credibility. Two industries I specialize in are tech and healthcare. In tech, I gravitate to B2B, SaaS and verticals applying tech to solve industry-specific challenges. In healthcare, I partner with clients across women’s health, medical devices and pharma. Many think of me as a nontraditional publicist because my work spans public and media relations, internal, corporate and crisis comms, executive ghostwriting and more. I provide fractional communications, consulting, advisory and interim solutions for startups and Global 500 companies. From strategy to execution, I help ensure your communication reaches (and resonates with) your intended audience. I can also help: • Leverage a funding round announcement or a launch to secure press • Position you as an expert through consistent thought leadership • Build and grow your company’s reputation Which: • Piques investor interest in advance of your next raise • Attracts and retains talent (candidates are Googling - get them excited!) • Establishes and increases trust, authority and influence • Increases visibility to potential and existing customers Every media relations pro can say securing top-tier press hits never gets old (so I’m saying it). My most recent hit in TechCrunch was no less exciting than my first. Not to mention The Verge, The Next Web, Forbes, Harvard Business Review, MedCityNews, NPR and more. I speak and write about effective communication, visibility and reputation management. My most popular talks and workshops are: • Cracking the PR Code: Unearthing a compelling hook • Mindful Communication: Who are you unknowingly excluding? Previously, I held senior marketing, communication and business development roles at world-class organizations like Verizon, World 50, NBCUniversal and DDB. Still reading? I’m very good at: Scrabble (I'm a word nerd) Places that hold a soft spot in my heart: Argentina, Uruguay and Croatia I’ve vowed: Never to hike seven hours on a glacier again, though it was spectacular If any of these resonate or you want to talk about how I can help support an upcoming launch or funding announcement, let’s chat.