💫LORRAINE Emmett

Emmett & Churchman Ltd

Passionate about optimising business reputation, brand awareness and marketing comms.

I design, develop and deliver programmes to help organisations and individuals to communicate more effectively with customers colleagues and the media so that they achieve the outcomes they seek more effectively than they could when working alone. Activities may include executive mentoring, bespoke workshops, stakeholder research and thought leadership programmes - but always serves to enhance all forms of communication.

My skills are completely transferable but right now I'm enjoying working with engineering organisations that work with water and membership institutions. In this capacity I developed the Communication Skills for Engineers portfolio of workshops to help engineers to communicate with greater impact.  I deliver this under the auspices of the Royal Institution of Naval Architects (RINA).

* PR strategy
* Communication strategy
* Business development
* Communication skills
* Presentation skills
* Networking skills

Managing Director

Emmett & Smith

Responsible for developing PR strategy, business development and supporting my team to deliver excellence.
My role has always been to inspire, guide and protect the people with whom I work - both internally and externally.

Owner

B2B PR specialist building brand authority, reach & influence for ambitious tech brands without fluff or fuss | #InstinctToBeDistinct |

💫I work with engineering, science and technology brands that are pursuing aggressive growth. 

💫I develop and craft simple, compelling messaging for even the most complex brands - such as those  offering diverse disciplines, products, and/or services; brands post M&A seeking integration and alignment or brands who have long and complex sales cycles eg Defence

💫I convert your technical prowess into communication that will educate, inform and persuade.

💫 I design and deliver communication, campaigns and content that will build your reach and influence

💫💫 One of the biggest benefits of Public Relations is the reach of the coverage which can't be replicated across many other channels without major investment. 💫💫

“The public relations outreach has been exceptional and has delivered everything we’ve asked of it.”
        CAROLINE HURST, MARKETING DIRECTOR, CONCIRRUS

“You have offered us enormous value in getting us to this stage. When I think back to the lack of focus and structure that our message had originally to where we are today, for both our clients and our staff, it’s been a game-changer for us
        DAVE KELLY, MANAGING DIRECTOR, 2i

💫The EC-PR client roster includes a multitude of industries all rooted in technology, science and engineering - Defence, Energy, Environment, Maritime, Science & Technology, Transport and Cyber Security.

💫Specialities: communication strategy development and campaign planning and public relations which drives brand awareness, delivers thought leadership and enables businesses to grow.

💫💫There are so many ways you can spend your money to build brand awareness that supports your company’s growth – the danger is you spread it too thinly and fail to make any impact at all.  How do you ensure that you leverage your limited resources to create the biggest impact?💫💫

🐾🐾My life goal is to have five matching dogs - they can be five three-legged dogs, five black and white dogs, five spaniels.  When I have five 'tails'; I will have won at life!🐾🐾

Please contact me:
💻 Lorraine@ec-pr.com
☎️ 07710 199 327

AI earns its credit as the silent, invisible enabler.

Our Trust Advantage research shows that senior tech, solution and systems buyers don’t judge brands by whether they use AI;  they judge them by the quality and credibility of the ideas they share.

AI can help sharpen thinking, speed up delivery and refine language; however, when it replaces unique human expertise or conceals authorship, confidence shrivels.

Join us for our next LinkedIn Live:  

Co-Pilot, Not Captain: AI’s Role in Thought Leadership.

We’ll explore:
💫How to use AI to enhance authority, not automate it.
💫When transparency helps — and when it distracts. [em dash used advisedly 🤭]
💫What buyers actually value in authentic, trustworthy communication.

Register now! Please...🙏🏼

AI can make you faster. But speed without control is pointless.

#TheTrustAdvantage #ProjectTrust #ThoughtLeadership

💫Lorraine Emmett

Be seen and trusted without wasting money on vanity marketing. B2B Tech PR #InstinctToBeDistinct

Caroline Hurst 🎯, Liz Churchman and 92 other attendees

Co-Pilot, Not Captain: AI’s Role in Thought Leadership

Without trust there is no growth.

🛑 Trust isn’t fluffy. It’s tangible. It’s measurable. It’s essential. And you can build it incrementally.

In fact there are nine trust signals - and you control them all. Or could…if you ‘meant business’.

Our Trust Advantage research with 200 senior B2B tech buyers proves it:

🔥 Trust is the number one buying factor
💸 Price is only fourth
⏳ And trust is formed long before sales enter the picture

So as you shape your 2026 PR budget, the real question is:

Are you intentionally investing in trust or just hoping for it?

Your nine trust signals are:

1. Clarity of pricing drivers 
2. Outcome-oriented case studies
3. Certification/standards
4. Customer reviews
5. Third-party endorsement
6. Digital transparency
7. Evidence-based thought leadership 
8. Employee advocacy
9 Visible senior leadership

Trust isn’t a feeling. It’s an outcome of strategic communication done intentionally.

If you want to build a brand buyers instinctively gravitate towards in 2026, let’s talk now.

(Recovering nicely - thank you!)

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