The Tenacious Development Assignment,LLC

Provided Consultation and Advisory services to 23+ Venture Capital-Backed organizations, offering them comprehensive services including:

-Strategic Business Development Planning:  Developing tailored strategies to optimize business development efforts and drive sustainable growth.

-Talent Acquisition and Development:  Recruiting and training Business Development Representatives (BDRs) and Inside Sales Representatives (ISRs) to build high-performing teams and foster career advancement opportunities.

-Sales Training and Enablement:  Designing and implementing customized sales training programs, including the creation of sales playbooks and onboarding materials.

-Process Optimization:  Assessing current business development processes and workflows, providing recommendations for improvement, and implementing streamlined procedures to enhance efficiency and effectiveness.

-Sales Pipeline Management:  Establishing effective outreach and follow-up process for both outbound and inbound leads and implementing CRM systems to track and manage sales pipelines.

-Sales Coaching and Mentoring:  Providing ongoing coaching and support to sales teams to improve performance, refine sales techniques, and achieve sales targets.

Podcast:
"Tuesday at 10 am ..with Lorraine" podcast is:
-Straight Talk:  Sales, Outbound Cold Calling, Business Development and Beyond.
-Top Tuesday Podcast:  Recognized 2023 for Honest Discussion on Sales and Business Development

Book Series:
"The Lorraine Joseph “I LIVED IT LIVING BDR GUIDEBOOK”"
A comprehensive guide to running a BDR team.

"Follow-Up"
Continuing Success:  Two-year follow-up from the BDR Guidebook.

Founder-Chief Pipeline Builder, Podcaster, Author and Past Chief Millennial Officer

-Hired as a consultant to assess the current Business Development Associate (BDA) team and provide insight and recommendations.

-Phased out the existing team and rebuilt a new BDA team focused on pipeline building until the company was acquired in July 2019.

-Led hiring, onboarding, training, and career development initiatives, implementing a new quarterly bonus plan to incentivize team members.

-Managed team operations, setting targets, and establishing processes to optimize performance.

-Achieved significant results, including quarter-over-quarter pipeline growth and the booking of 2000 meetings within 8 months.

Generated $2 million in pipeline, with half sourced from outbound cold calling efforts.

Director of Business Discovery and Consultant Unanet (*Consultant to Employee (acquired))

-Engaged as a consultant to assess the then Business Development Representative (BDR) team and provide insight and recommendations.

-Restructured the BDR team by phasing out the existing team and rebuilding a new Global BDR team across North America, EMEA (Europe), and APAC regions.

-Led hiring, onboarding, and training initiatives for the new team, including the development of a global BDR career development program and a new quarterly bonus plan.

-Created and implemented a Sales Mentoring Program to facilitate the transition of BDRs into junior sales roles.

-Developed and delivered management training for team leads to enhance leadership skills and effectiveness.

-Achieved quarter-over-quarter growth in calls, appointment setting, and pipeline contribution, resulting in significant business growth and expansion across multiple regions.

Director Business Development Metalogix (*Consultant to Employee (acquired))

LeaseAccelerator

-Built and led a newly developed Business Development Representative (BDR)/Inside Sales team targeting mid-market avenues.

-Focused on opening doors, building pipelines, and creating new repeatable processes to drive net new revenue.

-Transitioned from a traditional mid-market sales model to the sales “table” model, expanding areas of responsibility from BDR team building to managing the full-cycle sales process.

-Developed training content, scripts, and team-building exercises to enhance team performance and cohesion.

-Designed and implemented compensation packages to incentivize and reward team members.

-Successfully led teams remotely during the COVID-19 pandemic and provided mentorship to sales leadership.

-Achieved significant milestones, including booking 1,000 meetings over 7 months, resulting in $3 million in pipeline generation, with one-third of the pipeline sourced from outbound cold calling.

Sr. Director of Business Discovery and Development

Logi Analytics

-Initiated and implemented a three-phase Business Development Representative (BDR) Program focused on training and developing BDRs for key internal sales positions.

-Established daily, weekly, and quarterly targets to drive performance and achieve sales objectives.

-Created comprehensive quarterly compensation plans to incentivize and reward BDRs for their achievements.

-Provided expert oversight to the development of a world-class sales entry program, including onboarding, training, and testing content, to continuously develop BDRs’ skills and capabilities.

-Played a pivotal role in promoting over 35% of BDRs into sales and sales engineering positions, positioning them as top leaders within the company.

-Spearheaded a high-level and high-volume calling program that generated millions of outbound calls, resulting in millions of dollars in revenue, including $4 million in closed revenue during the first year of the outbound program.

-Effectively mentored over 100 BDRs across the United States and Europe, earning designations as one of the top BDR programs in the industry.

-Recognized with one of the company’s Value Awards for Passion, demonstrating solid dedication to the growth and progressive promotion of BDRs within the organization.

Manager, Business Development Representative Program

Approva Corporation (an Infor/Lawson affiliate)

-Facilitated training and provided effective mentorship to junior sales representatives, nurturing their skills, and enhancing their performance.

-Pioneered and seized business opportunities, resulting in millions of dollars in new revenue generation with global companies such as BMW, Starbucks, Siemens, and UNICEF.

-Obtained a series of prestigious sales awards, including the MVP and Top Gun awards, in recognition of outstanding sales performance and leadership.

Senior Sales Representative-Worldwide

Edmond Scientific Company

-Developed and executed effective marketing strategies targeting federal and state government officials, with a primary focus on the Department of Homeland Security.

-Conducted outbound/cold calling outreach to decisive management heads, establishing valuable connections and fostering business relationships.

-Created compelling marketing content and technical materials to effectively showcase the company’s products and capabilities, facilitating successful marketing campaigns and business development initiatives.

Marketing, Business Development Associate & Senior Technical Editor

C2 Portfolio

-Spearheaded business growth by devising outbound marketing strategies to target mid-sized IT business in the Washington DC area, effectively expanding the company’s client base.

-Implemented strategic prospecting strategies to cultivate and nurture relationships with key decision-makers, fostering long-term partnerships and driving revenue growth.

-Built and maintained an aggressive pipeline of potential clients, leveraging strategic networking and effective communication to convert prospects into loyal C2 customers.

Business Development Manager

The Raine Agency Inc

Established and expanded the agency through outbound cold calling and leveraging strong business relationship skills, resulting in significant business growth.
-Identified and recruited talented actors, television, and film writers, building a clientele base of over 30 clients at the peak of agency operations.

-Directed agency operations and spearheaded the creation of marketing materials to promote client talent and services.

-Executed targeted prospecting strategies, establishing connections with executives from leading film and television corporations such as Sony Entertainment, Paramount Pictures, CastleRock Entertainment, and CBS.

-Managed administrative tasks including contracts, licenses, and script evaluations.
Supported contract negotiation and management for projects with budgets exceeding $1 million, demonstrating expertise in deal-making and project management.

Owner-Talent and Literary Agent

Ogilvy & Mather

Jr. Analyst-Temporary

With a foundation rooted in experience predating titles , I've guided individuals and business alike in navigating their paths and expectations.  Across diverse stages of growth, I've consistently delivered results, weathering numerous challenges.  Whether as an employee, consultant, advisor, or mentor, I've fostered a legacy of tenacity, creativity, and innovation.  I embrace change and inspire others to do the same.  Don't take my words for it-let my recommendations speak for themselves.

What I can offer to your organization:
1) A robust pipeline.
2) Candid expert guidance on generating leads, seizing opportunities, and building pipelines.
3) Insightful business development expertise from an insider's perspective.
4) Access to doors that seem unattainable.
A reliable sounding board for your ideas and strategies.

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