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Senior Research Manager

Research Insights IL Community

2,700+ member Market Research & Insights professional community in Israel.

Founder and Co-Manager

Elementor

•	Built the organization's Research and Customer Insights function
•	Performed worldwide quantitative and qualitative research that significantly affected product feature functions, pricing strategy, and marketing message
•	Designed and implemented a comprehensive operation of research outreach and interviewee reward automation
•	Created a cross-departmental "Voice of the Customer" function to consolidate and formalize users' feedback, utilizing focus groups, interviews, surveys, and users' communities
• Conducting research to understand users' characteristics, needs, and experiences
• Conducted UX research such as usability tests and A/B testing

Research Manager

Check Point Software Technologies, Ltd.

• Managed a team that delivered strategic and valuable insights enabling data-driven decision-making
• Worked directly with the CEO and senior management on research goals and objectives through research findings and recommendations
• The company consistently implemented research findings to adjust multiple functions such as customer support, product features and functionality, marketing planning, partner programs, and more
• Directly responsible for measuring the company's brand equity, level of customer and partner satisfaction, customer purchase decisions, and feature usage
• Managed Market Research to discover brand awareness, identifying industry trends, competitors' positioning and market share

Survey and Market Research Team Leader

• Designed research to support organizational goals and strategic processes
• Analyzed data to distill insights and build cohesive recommendations
• Regularly presented strategic conclusions to key stakeholders
• After two years in this role, was promoted to lead the Market Research team

Research Analyst

ORT Israel, Technology & Science Educational Network

Human Resources Operations Specialist

Israel Defense Forces

Psychotechnical Evaluator מאבחנת פסיכוטכנית

Market Research & Insights Manager I lead the organization's Research function, delivering strategic and valuable insights that enable data-driven decision-making across multiple functions. I have over 7 years of experience in conducting quantitative and qualitative research in the technology sector,  enterprises & growing startups.

I am also the co-founder and co-manager of Research Insights IL Community, a 2,600+ member professional community for market research and insights in Israel.

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