CMI Media Group

Responsible for elevating brand strategy relative to desired audience objective.  Build and evolve deep understanding of relevant brand opportunities and issues and underlying insights.  Identify relevant brand audience insights to inform media strategy. Build audience strategy and strategic communication framework, aligning audience, message and channel insights.

Director, Communications Planning & Media Strategy

Utilize primary and secondary data to conduct audience analysis and segmentation, profiling, measurement plans, promotional response and ROI analyses, as well as marketing mix models to optimize the allocation of promotional dollars across marketing tactics.

Sr. Marketing Program Analyst

Wilkins Solutions Enterprises

Responsible for commercial account and business development for Wilkins Solutions Enterprises, the nation's largest fitness, medical equipment, and amenities wholesaler.

Commercial Account Manager

Business Advocate

Built and managed the marketing, management consulting, and global franchising company, focused on innovative marketing and social media programs.

Business Development Consultant

TL Health, LLC

Collaborated to build business structure, strategic plan, sales and marketing functions for a new promotional consulting business, focused on small and mid-size healthcare companies.  Managed primary market research, multi-channel marketing functions with multiple clients.

Marketing Consultant

GlaxoSmithKline Pharmaceuticals

Championed commercial analytics across the GSK Oncology and Hospital product portfolio.  Provided consultation and strategic insights utilizing integrated analysis of scientific results, primary research, competitive intelligence, and secondary data sources.
Managed a multi-million dollar budget, across multiple therapy categories.
Led an initiative to improve communication and integration of the R & D clinical function and the oncology product marketing teams.
Managed a team of twenty Commercial Analysis Managers and Data Integration Specialists responsible for the Oncology, Acute Care, and Vaccines product portfolio and life-cycle management initiatives, providing integrated analysis of opportunities for the business units.
Successfully led the customer segmentation and targeting initiatives, examining market and business influences in the Oncology and Vaccines arena, explored direct-to-patient promotion, and product and market analysis on new and existing brands.

Commercial Analysis Director

MDW Group

Delivered strategic direction and creative insight on sales and marketing challenges for pharmaceutical and biotech companies across various product life-cycle issues.
Analyzed the competitive landscape of targeted therapeutic classes and recommended appropriate business tactics to address key issues.

Competitive Intelligence Consultant

McKesson Health Solutions

Provided creative analysis to primary and secondary market research projects.
Built a business intelligence and strategic consulting function.

Advanced Analytics Director

Directed operations of the Business Analytics department supporting a suite of software products used in pharmaceutical promotional analysis.  
Managed a team responsible for software installation, product development, new business development, production, business process development, testing, and documentation.
Successfully implemented multi-million dollar contracts.

Business Analytics Director

Bristol-Myers Squibb

Built the U.S. Pharmaceuticals Group Competitive Intelligence function.  
Developed, coordinated and conducted primary research and business analysis with task forces and/or research activities on both external and internal issues having a significant impact on the U.S. pharmaceutical business.  Some examples:
o	Provided senior management with actionable recommendations for addressing strategic issues such as mergers and acquisitions analysis and sales force effectiveness.
o	Evaluated the commercial potential of Glucophage prior to licensing the product from Lipha.  Glucophage grew to be a top selling product for BMS.
o	Worked on patent extension strategies in antibiotic and anti-hypertensive markets.

Strategic Studies Manager

Professional with over 25 years experience in the pharmaceutical and healthcare industries.  A team player with leadership skills in business development, marketing, sales, and market analysis.  A strategic thinker who welcomes new challenges and opportunities, focused on effective business solutions and driving customer value.

Specialties: Business Development, Marketing, Sales, Consulting, Management, Market Research, Competitive Intelligence, Project Management, and Business Analysis.

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Lou Greisiger's Linkedin Analytics

Lou Greisiger

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Lou Greisiger

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Lou Greisiger's Linkedin Analytics