Louis Cho's Linkedin Analytics

🔔 Follow me for daily tips on customer experience, marketing and leadership. 📖 Get my new book "One to One: How to Wow Your Customers With Personalized Experiences" to unlock the power of personalization that will elevate your brand and loyalty with your customers.   🚀 Try my weekly newsletter CX's & O's to get proven strategies that will boost your customer’s engagement and loyalty. Sign-up @ louischo.com. It's free! ------ I am a Data-Driven Marketer at heart, a Data & Analytics leader by trade, and a Customer Experience executive in practice. With over 20 years experience working in management consulting, advertising, running my own start-up, and working client-side, I have accumulated a diverse set of industry experiences including Banking, Media, Automotive, Retail, CPG, QSR, Telecom and Tourism, among others. Working with some of the best brands in the world, the biggest impact these experiences have had on me was the opportunity to leverage best practices and key learnings from one industry and applying them creatively to others. As a marketing and analytics practitioner, my wheelhouse is designing and building powerful 1:1 personalized customer experiences that are powered by: ⚡ Big data - zero-party to 3rd-party, structured to unstructured ⚡ Advanced Analytics - AI and ML ⚡ AI-powered creative technologies - scaling content ⚡ Marketing Automation - cloud-based SaaS ⚡ Customer-centric insights - 360-degree view In essence, creating WOW customer experiences! 🚀 As a marketing and analytics leader, my specialties (and passions) include: ✅ Building high-performance teams ✅ Modernizing brand and marketing capabilities ✅ Delivering mass personalization at scale ✅ Optimizing martech stack architectures ✅ Deploying marketing automation using AI/ML Leading with a people-first and Team One mindset! ☝ I have an advanced degree in Mathematics & Statistics with a minor in Psychology and an MBA specializing in Marketing & Strategy. It just so happened that these fields happened to converge very serendipitously at exactly the time when marketing was becoming more digital, data-driven, and behavior-based. I am passionate about all things marketing. In particular, I'm curious about how the intersection of data, technology, digital and psychology can create amazing customer experiences. I love discussing all this with like-minded people so if you're a data-driven marketing nerd like me, let’s connect!