Awesome Business Videos

The no.1 LinkedIn Video Mastermind to help you create videos that stand out and bring qualified leads consistently in less than 120 days.

Co-Founder

Matt Cowlrick Voiceovers

Executive Assistant/Business Development

Louis Butterfield Voiceover

Voice Actor

Retreat Guru

Junior Sales & Customer Support Rep

LinkedIn is full of generic content
Here's how we fix that:

Every week, I share everything I know about making creative LinkedIn videos

You know... to get clients without selling your soul.

No bs (promise)

I’m also building the bestest place on LinkedIn to learn video creation

And if you want to work with me

See my featured section.

Enjoy!

I block people who:

→ Spam every comment with a like under my posts
→ Are just straight up unnecessarily rude
→ Who stalk me online in a creepy way

nobody is entitled to your life.

Boundaries are healthy.

Louis Butterfield

Creative videos that don't suck (and get clients). 60+ founders helped. 21.1M+ impressions.

Want people to trust you more online?

Be a good person.

(I know I know. Talk about self-righteous, jeez)

But genuinely caring for others is so incredibly rare these days. 

Wanna know why buyers are so mistrusting? 

They've been taken advantage of by some crappy salesperson in the past.

That sucked hard for them.

And now they trust everyone else a little bit less.

And why shouldn't they?

→ Most people ARE only after their money.

→ Most connections pitch them immediately after connecting.

→ Most marketers inflate numbers to "sell the dream"


But you have a chance to be different.


If you're going to do this for the long run

please please PLEASE

Be human.
Be honest.
Be kind.

and bring a touch of creativity to this platform that it so desperately needs.

I make creative videos for founders that get clients. 60+ founders helped. 21.1M+ impressions.

Some post types should be banned

If you're doing this, we can't be friends:

Posts complaining about what other people do on LinkedIn.

Seriously.

I see so many people making posts about people doing this on LinkedIn.

And I have to say something about it.

It's toxic. Engagement bait. Shallow.

And anyone who does it should be banned.

Here's how I guarantee my ideal client sees my content

(no it's not generic advice like "better hooks")

Last couple months everybody's reach tanked.

There's a few exceptions - but these are the 1%. 
And usually they sell content-related services.

Instead of complaining about it, 
I wanted to know what we can actually do 

Turns out there's a lot!


----


1. Ads

Love 'em or hate 'em
LinkedIn wants people to buy ads

(there's also a boost post feature coming soon)

I'm not using them yet. Don't need to.



2. Partnerships

This is a big part of how I grew to 
10k followers in ~7 months

If you collaborate with the people your ideal client already trusts

That trust passes on to you

To find out who your ideal client already trusts, ask them: 

"Who do you follow or listen to when it comes to [X]?"

Then collaborate with those people.

Easy peasy.


---


Marketing is a game of:

1. Becoming known (visibility)
2. Becoming liked (brand)
3. Becoming trusted (authority)

Partnerships help with all 3 in 1 post.

Most people ignore them.
The top dawgs don't.


ps - 

This is only 1% of what we teach in Video Heroes
If you want algorithm-proof content stratgies

feel free to check it out here → https://lnkd.in/gs9VYgAu

"I don't want to become an influencer"

Matt Barker (170K followers, 75M impressions) says:

Don't worry bud.

You're not going to accidentally become one.

It's interesting, I've worked with 60+ founders and most folks don't realize there's 2 completely different games on LinkedIn

Influencer brands optimize for volume. 
Founder brands optimize for conversations.

Influencers chase more impressions. 
Founders chase better prospects.

Influencers need massive audiences. 
Founders need engaged audiences.

Influencers sell lower-ticket to tons of people. 
Founders sell high-ticket to fewer people.

(obviously there's exceptions here - but this is why tons of online courses don't work well for most founders)


So what can we do then?

Show personality.

Boom.


"But Louis, if I share personal stories, I'll become some generic influencer who posts motivational quotes and doesn't attract real clients."

naaaaaahhh


You know how hard it is to actually become an influencer?

Matt worked his ass off for those 75 million impressions.

It's not something you stumble into by accident.

Showing personality works like this:

→ People see your real self 
→ They trust you faster 
→ They decided they want to work with YOU specifically 
→ This leads to more qualified prospects

The goal is making them FEEL something.
(and then relate it back to your services)

------

Soooooo there's good news.

You don't need influencer metrics to build a founder business.

Different goals. 
Different strategies. 
Different success metrics.

Full interview w/ Matt here: https://lnkd.in/gsu_U8aN

In the last 2 months I've:

1. Burned out
2. Came close to pivoting to a chiropractor
3. Woke up with anxiety more than ever 

(i'm not really an anxious person usually. Burnout is crazy)

Many folks are tired of the copy-paste culture here.

Tired of the fake.

(I am too, that's like my whole positioning lol)

But we're not victims.

When things change: rather than complaining

We can change too.

Life + business is cool like that.

Objectively, it's clear that LinkedIn is prioritizing video by: 

→ sponsoring new creators
→ a future fyp + video trend page
→ rolling out video monetization

...but it's also clear that reach IS dropping across all post types.

So I'm not fighting it. It's normal. 

It's how LinkedIn makes money (and they owe us nothing)

Instead, I'm focusing deeply on building partnerships for distribution + leverage.

Then using my personal content to build trust over time rather than go viral on any post.

Do what you want. This is what I see happening.

And it's what I'm teaching my clients to do too.

anyways - happy Thursday ❤️

My video agency brought in 0 clients with video in 2 yrs

I genuinely felt like a failure

Last August I'm sitting in my room (30 degrees outside, sweating my ass off) staring at my analytics.

3 likes. 2 comments. Zero DMs.

And I'm thinking... this is backwards as hell.

Why aren't video agencies using content to attract clients?

Why is everyone defaulting to cold outreach when we literally make content for a living?

I honestly felt like a fraud.

I wanted to find out what ACTUALLY pulls people in and makes them want to work with you.

So I just worked my ass off for 6 months
Grew my account by 10,000+ followers
Brought in $1B+ companies as clients
Spoke with 20 of LinkedIn's greatest creators 
(and counting)

________


Basically, here's what I discovered:

Everyone's making content that "sounds" like content.

Tips. Frameworks. "Here's how to do X in 5 steps."
But that shit just blends into the noise.
What actually works?
Being human.

"But Louis, what does that mean?"

🥔 I showed my work instead of just talking about it.
🥔 I showed specific details (dates, times, etc.)
🥔 I admitted I didn't know everything

What this means is...

I stopped polishing everything to death.

I started sharing the messy, human stuff that actually happens when you're building something.

(if you've ever launched anything, you feel me)

________


When I did this, my first Building in Public video got: 

🥔 70+ reactions
🥔 50+ followers
🥔 and lead to a conversation with Lara Acosta

(she's awesome)


People (and leads) started saying stuff like:

"Your content is such a breath of fresh air."
"Your approach is exactly what we've been looking for."
"Can we hop on a call?"

The difference wasn't better content.
It was content with damned personality.

Content that felt like it came from a real human instead of a LinkedIn optimization machine.

_________


You probably already have some good clients.
Maybe even solid revenue months.

But you're either attracting the wrong people or it's not consistent enough.

You know LinkedIn could work.
You know your audience is here.

But all the "good content" advice feels generic and isn't actually pulling anyone in.

LinkedIn is undergoing a user shift
We used to be able to get away with being "experts"
But now, that content isn't magnetic.

Magnetic content has edge.
Has personality.
Makes people think... 

"finally, someone who actually gets it."

And you, my friend, can do it too.

That's why we built Video Heroes

So you can do it step-by-step.

Here it is if you're into it: https://lnkd.in/gs9VYgAu

I built a 6-figure agency + consulting biz in 9 months

Here's the exact steps I took (feel free to steal):

for context, I started with:

→ $0
→ 859 followers
→ no safety net whatsoever

ok lets go

___

1. I found my competitive edge + quadrupled down

For me, it's my personality and video skills

LinkedIn was (and is) mostly devoid of anything fun or creative.

I did the opposite.

now i had attention

___

2. I demonstrated my wins from day 1

By showing my wins (rather than telling others what to 
do), I created FOMO for my services.

If I got lots of impressions? I said it.
If I got new clients? I said it.
Made money? I said it.
Got results? I said it.

now i had authority

___

3. I created partnerships like crazy

In Sept, I was a nobody. 
Only my mom liked my posts (she still does)

Then I made as many podcasts, workshops and lives with my heroes as I possibly could.

Their trust transferred to me.

now i had trust

___

4. I listened to my ICP

Now that I had attention, authority + trust

I created an offer from what my ideal client SAID they wanted

then refined refined refined (in fact, I'm still refining it) 

Offers aren't static. 
They evolve based on your ICP's needs 

___

If I could do it again, I would do it the exact same way.

because for agencies + consultants...
it actually works in 2025 

(yes, even with a crappy algorithm)

and we're taking on 20 new DWY clients this month
to show them how to do the same.

(last time we sold out which was craaaaazy)

if you want to join our waitlist with 400 people on it,

Here's the link → https://lnkd.in/gs9VYgAu


ps -  pinky promise i'm not getting possessed here.

My formula for how I made $52 on LinkedIn in 12 mths.

Steal and use right away 👇

There are only 2 rules you must follow to make money from your LinkedIn.

Other LinkedIn gurus don't want you to know about this.

That's because it's so powerful, it's almost like cheat codes for more inbound leads. 

But want to know the secrets?

Here they are....for free.

1️⃣ Connect with literally everybody that is a human being on LinkedIn.
↳ The wider the net, the bigger the ROI.

2️⃣ Pretend like you know everything.
↳ The more vague and confusing the post, the more intrigue you will create.

It's easy, but not simple.

But if you're looking to pump your LinkedIn like Arnold Schwarzenegger...

Here's your ROI accelerator juice: https://lnkd.in/gs9VYgAu

Stay productive.

I get ~200-600 engagements + 1-10 leads per post 

Using my sneaky little "turbo method"

For context, this is the method I've been using for the last 9 months and it still works incredibly well for growing an account + attracting ideal clients.


Part #1: Growth Content (widely relevant)

Hook them with broader appeal content.

Put this at the beginning of every post:
🥔 Share a vulnerable personal story
🥔 Reveal hidden processes or numbers
🥔 Mention a trending topic in your niche
🥔 Take a stand on something controversial
🥔 Use humor (make them laugh, obviously)
🥔 Feature someone well-known in your industry
🥔 Talk about LinkedIn growth (LinkedIn loves that sh*t)

This gets strangers to stop scrolling.

______


Part #2: Authority Content (Build Trust)

Now deliver on your hook's promise.

Put this in the middle of your content:
🥔 Share a story that explains why you know this stuff
🥔 Break down a framework (yours or someone else's)
🥔 Mix story + framework together (my personal fave)

This is where people decide if you actually know what you're talking about.

______


Part #3: Personal Content (Show your unique flavour)

Sprinkle this throughout your entire post:
🥔 Leave in your mess-ups and imperfections
🥔 Use unique music, animations, or captions
🥔 Add humor or be serious and create FOMO
🥔 Show props or behind-the-scenes moments
🥔 Display genuine kindness and pull heartstrings

People favour content that makes them FEEL something.

(unless you're only making top-of-funnel content)

______


Growth gets them to stop. 
Authority gets them to trust you. 
Personal gets them to like you.

That plus consistency + constantly refining my messaging + tons of experimentation + networking like crazy + refining my offer is exactly how I went from zero to sold out in 3 months.

You can do it too, buckeroo.

And if you want help to do it step-by-step,
we're opening up Video Heroes to more people.

We have 3 spots left this month.

Waitlist here if you're curious → https://lnkd.in/gs9VYgAu

I make creative videos for founders that attract clients. 60+ founders. 21.1M+ impressions. $500k+ earned.

saw someone post differently 
felt inspired 
copied their style

now posting feels fun again instead of like homework

permission to copy people who inspire you

thanks nick power. you're a gem mate.

I went bald from the stress of starting an agency

and I have no idea what I'm doing

(how's that for a hook lol)

---

This week's report:

Pieces of content posted: 2
Leads generated: 7

---

3 years ago, I sold my yurt and moved to the city

the goal was to make enough money to...

→ buy a home
→ have a family
→ spend lots of time with them

But I ended up getting so stressed that...

I went bald
I burnt out multiple times
I went through founder depression

and overall I just wished 
there was somebody to show me 
how the hell to get clients with my content.


but now I realized I can do that for other agencies :) 

Because since last Sept, I've built a 6-figure agency + consulting biz that is 100% inbound


So I'm making a series with weekly updates about.. 

→ how we generate traffic for our biz
→ the mistakes we make doing it

...just in case you want to learn how we do it.

(all for free of course)

If that sounds interesting, follow along.

If not, no worries ✌️

Content that doesn't get traction:

→ Asking people to buy from you
→ Trying to sound like the expert
→ Inflating your numbers needlessly
→ Making everything about your offer
→ Never showing elements of your life
→ Pretending to be someone you're not
→ Hiding your personality (and weirdness)
→ Copying other people without your own spin

(Subtext: Give me money)

Content that gets traction:

→ Leading with a gift first
→ Sharing the messy middle
→ Giving away your best secrets
→ Teaching only what you've learned
→ Building goodwill with your audience
→ Showing up as your real, creative self
→ Starting with value before anything else
→ Solving problems before selling solutions

(Subtext: Here's something useful)

The game of content is trading value
for trust and attention.

Give give give.

It helps. I promise.

January 2024.
Our first paid video job.
$4200.

We were absolutely thrilled... until we did the math.

$4200/250hrs = $16.80/hr

(minimum wage is $17.85 here)

Were we inefficient? Yes.
Did it still suck? Also yes.

But just look at us in this photo.
So damn proud.

And honestly? We should have been.

But here's what's weird...

We spent HUNDREDS of hours on this project. Not making the video. That was easy.

The hard part was everything else.
→ Figuring out what to say online 
→ Being terrified of getting our messaging wrong 
→ Having content ideas but posting... nothing 
→ Staying quiet because quiet felt safer

So we did what desperate people do.
Sent cold messages.
Hundreds of them.

While our social media sat like a digital ghost town.

We were literally copying someone else's offer from Instagram. 

Word for word.

Because we didn't trust our own voice.

The exhaustion was real.

When we broke down those numbers?

Brutal wake-up call.

"This is not sustainable."

Fast forward to now...

What we were really missing wasn't some secret sales strategy.

We just never asked asked our clients:

"Why did you buy from us?"

One client: 

"I didn't need to learn content. I needed leads for my business using video. I'm good at content, but I suck at video."

So we just adjusted our content to mirror that.

Boom.

Content stopped feeling scary.

We weren't trying to sound like marketing robots anymore.

We were just... talking to people. And then using their words.

To make stuff they actually cared about.

------

I don't really have much of a point here.

But...

Businesses are built on relationships.
Relationships are built on trust.
Content creates trust.

If you're spending days sending cold messages because you're terrified of saying the wrong thing online...

Ask the people you've already helped what mattered to them.

Find a story from your life that relates.

Put them together in a post.

That's clear communication.

That's how humans connect.

And it beats sending cold messages for $16.80 an hour.

Promise.

Taplio

Louis Butterfield's Linkedin Analytics

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Louis Butterfield's Linkedin Analytics

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Louis Butterfield's Linkedin Analytics

's Best Posts (last 30 days)