Creative LinkedIn videos that don’t suck (and get clients). 60+ founders helped. 21.1M+ impressions.

Connor booked $100K in contracts from LinkedIn videos in 3 months.
 
 Before that? Generic posts getting 200 views.
 
 LinkedIn IS full of generic content.
 Here's how we fix that:
 
 Every week, I share everything I know about making creative LinkedIn videos.
 
 You know... to get clients without selling your soul.
 
 No bs (promise)
 
 I also built Video Heroes:
 (literally the only place on LinkedIn where founders can go to make LinkedIn videos that crush)
 
 90+ founders have already transformed their LinkedIn presence:
 • Aidan: $15K to $20K MRR with 77 videos
 • Jobanmeet: 68 inbound DMs from 14 videos 
 • You: Next success story?
 
 And if you want to work with me
 
 See my featured section.
 
 Enjoy!

ps - I used to be a farmer and I lived in a yurt. Do with that what you will.

This is my wife, Jenna

She likes to sh*t her pants (apparently)

Last week I almost burned down our business.

3 days straight I was a mess.

Just sat there pounding coffee and nicotene gum. Barely working.

Every message felt impossible.
Every task felt pointless.
FOR REAL ready to quit everything.

Jenna walks in.
Says nothing.
Just makes more coffee.
Sits down.

"I see you. I hear you. What do we need to do in order to enjoy the process?"

I just stared at her.
Couldn't answer.

Because I hadn't thought about ANYTHING but work in months.

That night we went to a movie.
First time in 4 years.
4 years.

Sitting in that theater (watching Bugonia) I realized - we'd been so deep in the trenches we forgot why we started building in the first place.

1. so we wouldn't have to be broke farmers
2. so we could buy a home
3. so we could have a family 
4. so we could spend time with them

and that question - "what do we need to do to enjoy this?" - has saved us multiple times now.

This Summer when I was burned out.
Last September when we had $0 for groceries.
Every time I'm ready to burn it down, she asks it.

And every time, the answer is simpler than I think.

(This week it was: stop working nights. have fun on Fridays. go to a damn movie.)

She cares about what we're building as much as I do.

But she also cares about US.

You can chase all the wins you want.

Won't mean sh*t without the right person in the trench with you.

That's Jenna for me. ❤️

Louis Butterfield

Farmer → Yurt → $200K LinkedIn video business | Building LinkedIn’s #1 Video Community | Documenting the messy path to $300K/30hrs

How I can tell you copy-paste ChatGPT in your posts:

→ “Here’s the thing nobody tells you”
→ "And that's when it hit me"
→ “But here’s the kicker”
→ “My inbox? Crickets.”
→ “The truth?”
→ “Result?”
→ “🚀”

What’d I miss?

Click my beard for LinkedIn videos (that don’t suck). I’ll show you exactly how to use creative LinkedIn videos to get clients.

There will always be haters

What they don't see:


I have anxiety every time I post
I sacrificed everything to get here
I worked 6-7 days a week for 3 years
1 year ago, I couldn't afford groceries
I moved 12 times in 2 years to save on rent
It took me over 2 years to get a client online
I have no idea what I'm doing, I just figure it out
I've never taken on so much risk in my entire life
I put in 110% to DM every.single.connection on here

(and I often fall short)

I'm not complaining.

I'm very lucky to be here.

But that luck comes from grit.

Don't let others tell you how to feel.

They don't know what you've been through.


ps - here's my free training to harness the power of the beard → https://lnkd.in/gzN8hVf2

books are so cool because there are NO FUCKING ADS IN THEM

Without monetizing, a brand is *almost* pointless

So then what are the actual steps to do it?

The easiest first step (that I know) 
is to ask the best in the world how THEY did it.

Folks like...

Lara Acosta
- $200k/month business
- #1 Female Creator in the UK
- 296,127 followers
- Did it all in her 20's

Nausheen I. Chen
- 3-time TEDx speaker
- Public speaker coach for 500+ CEOs
- Clients like Google, Amazon, United Nations
- 114,663 followers

Jo Bird ✨
- Ex-Gym Shark Senior Creative
- 10+ years in the creative industry
- TEDx Speaker
- 96,145 followers

To learn their story, how they built their brands and (most importantly)

how they monetized them.

if you want to use your story build a 6-7 figure brand

this live will show you how.

See you there!

Jenna Sipponen, Louis Butterfield and 180 other attendees

Everyone says position yourself as the expert.

No one tells you how shitty that feels

For the last 3 months, my content bored me.

And it shows.

And honestly? Embarrassing to admit now.

My content worked last year because I talked about what I DIDN'T know.

I was in the trenches with people.

A fellow traveler.

The whole point was to show people how to grow by 1000 followers a month using video.

That was it.

And ironically (painfully ironically), that's the exact thing I teach other people to do.

But through a massive period of burnout this Summer, I forgot.

We made $200K+ this year.
That's something to celebrate.
But it came with consequences.

This summer? I burnt out so hard I cancelled nearly every single call on my calendar for 3 months.

Anything that wasn’t necessary got ruthlessly axed.

I had to get chiropractic treatments at my mom's house just to calm my nervous system down.

Burnout is a bitch.

And my content…shifted.

It went from “here’s “what I’m learning in real time" 
to “look, I’ve figured everything out.”

I see the cringe in my own posts now

Always showing yearly revenue
Always talking about leads

The only people who can get away with that now are the ones with such established brands they could post themselves farting in a jar and it'd blow up.

For the rest of us?

We need things that are universally relatable.

aka our story. 

I still have posts that go viral every week.
But I don't think that's the point anymore.

I want to experiment. Learn. Inspire.

Get results - but not pretend like I have it all figured out.

Because I don't.

I don't want there to be some universal takeaway here.

This is just a reflection.

The point is to experiment. Test. Learn. Grow.

Be a good human.

And from that, build a business that lets you buy a home and have a family.

So yeah.

I posted three times this week about leads and revenue. Got 50k+ impressions. Hated every second of writing them.

Tomorrow I might post about farting in jars instead. Or about how I'm still lying on a chiropractic table trying to fix my nervous system.

I don't know which version of me is supposed to show up.

Maybe both.
We'll see.

2 months ago, I was burnt out. Working 60+ hours/week.

Nervous about revenue despite hitting $200K.

(ps - here's the free playbook I used to go 100% inbound → https://lnkd.in/guAS3MP4)


After working with 80ish founders, I've realized something:

most people already know what they’re doing 
they just don’t have a system that lets the world see it.

So they copy the “big accounts.” 
They sound smart, but not seen.

but the more you chase polish, the more invisible you become.

We're messy.
We make mistakes.
We have imperfections all over the place.

And when you try to hide that?
People smell dat shizz.

And they don't trust it.

up until 2 months ago, I was working 60+ hour weeks.

Burnt out.

Nervous about next month's revenue despite hitting over $200K this year.

Always wondering if I got lucky or if I actually knew what I was doing.

(side note: I don't)

But I've made more money by being:

Weird.
Creative.
Fun.

and the proof is in the pudding mi amigo.

Last week alone:
→ 4 posts 
→ 3 emails
→ 11 new clients 
→ Weekend walks 
→ Actual time off
→ Sauna with my wife’s Finnish grandparents (mandatory tradition)

I'm working 30-40 hours a week now.
Not 60.

You don’t need to become someone else to succeed.
You just need a system that lets people see the real you.

Because people don't buy perfection.

They buy proof that you've been where they are.
That you've failed.
That you got back up.

And that uou actually figured it out - messy bits and all.


Is your content strategy something you can do for the long run?

Will it be fun?

Will it feel good even when you're selling?

If the answer is no, you're building a prison.

If the answer is yes?
That's where the money is.
(And the fun.)
(And the freedom.)

And once you figure that out, everything shifts.

❤️

Creative LinkedIn Videos (that don’t suck). 80+ founders helped.

Two weeks ago I got the best message of the year

Matt Barker recommended me. 
Jacob Pegs recommended me. 
Nick Broekema recommended me.

and all it took was:

→ Screaming in parking garages in broad daylight
→ Cold DMing my these dudes with sweaty armpits
→ Staying up until 3 AM building Video Heroes when nobody knew it existed yet 
→ Feeling like a iNfLuNcEr every time we film in public
→ Looking like an idiot constantly

I don't have it figured out.
I'm just willing to look like a hairy dumb dumb.

and grow a beard.

and apparently it works.


ps -  We're getting 25 founders 10 leads in 10 days next Wed. 

So far 22 have people signed up. If you want one of the last 3 spots, it's here → https://lnkd.in/gMqRGDnm

Jacob Pegs is lying to you.

He wants you to believe he made $1.13M in 3 yrs. 

But I've been watching his content for months now.
 
50,000 followers. $700K this year (supposedly)
 
But the suspicious part?
 
If you scroll through his feed, you won't find a single "here's the 5-step process" post. 

No templates. 
No walkthroughs.

Does anyone else find this suspicious? I dunno.
 
At first I thought he was gatekeeping.

So I decided to try it out myself.
 
He SAYS most creators are out here building IKEA instruction manuals. 

Step 1, Step 2, Step 3.
 
They think that's what "providing value" means.
 
And sure, people love it. 
They save the post. 
They send it to their team.
 
But they don't buy.
 
Because you just solved their problem for free.
 
When you hand someone the how-to, you remove the gap. 

Between where they are → [gap] → and where they want to be.
 
That gap? That's your business (supposedly)
 
So I tried Jacob's phony-balony way
 
I show the WHAT (the problem + the proof I solved it). 
Then show WHY (the story behind why it's happening). 
Then point to WHERE (where to look to fix it).
 
But never a single "how-to".
 
and the PROOF he's a shyster...


...it brought in 13 new clients + $16k last month


hold on.
wait.
that's pretty good.

DANG IT.

I guess Jacob Pegs isn't a shyster afterall.

That's why we're bringing him into Video Heroes on Wednesday.

PLOT TWISSSSSSST

Wanna join us?

DM me and I'll send you the deets :)

Everyone keeps asking me how much to sell in content.  

Nick Broekema says one thing: 

Jillian Richardson does something totally different. 

🏴‍☠️ Bill Yost and nick power? Same.
 
Milk-drinking AI bros say sell every GOSH DANG day.
 
And somehow everyone's crushing it.
 
So like... what's the actual answer?
 
Here's what I figured out after studying all of them:
 
There's two dials.
 
--

Dial #1: How established are you?
 
If your account is teeny weeny (smaller than my sense of pride honestly), you need CTAs.
 
Nick's advice: 3-5 posts a week? 
→ Drop 2 CTAs. Soft. Natural. Not annoying.
 
Because at this stage you NEED the sales to keep the lights on while you build.
 
But if you're bigger? More established?
 
Your reputation sells for you.
 
People already know what you do. They're just waiting for the vibe to feel right.

This is how you go 100% inbound.
 
--

Dial #2: What do you actually care about?
 
Growth? Or sales?
 
If you want GROWTH - make your content fun. Bingeable. Shareable.
 
Sell less. Let people fall in love with your brain first.
 
That's the Jillian Richardson playbook. The Nick Power playbook. The Bill Yost playbook.
 
They don't drink milk. They just create content people want to consume.
 
If you want SALES - sell more. Convert the audience you have RIGHT NOW.
 
You'll grow slower. But you'll bank faster.
 
So.
 
How much should YOU sell?
 
1. Depends on your account size.
2. Depends on what you're optimizing for.
 
Stop waiting for someone to give you the universal rule.
 
It doesn't exist.
 
Figure out YOUR game.
 
Then play it.


ps - check out my profile if you wanna see exactly how we grew a 2-person biz to $200k in 1 year while failing constantly

"Now that impressions are down, why make videos?"

You shouldn't. They suck.

jkkkkkkkkkkkk

Here's my very professional thoughts

As a founder, you need 2 things to build trust online: 

1. Connection
2. Time under attention

And there are TONS of ways to do it


Ways to build connection:

- Voicenotes
- Lives
- Personal stories
- Showing what's "behind the curtain"


Ways to increase Time Under Attention:

- Emails
- Carousels
- Lives
- Workshops
- Mini-Courses


These all work.

But the easiest way to do them both at once...

(that I've seen)

Is short-form video that shows your personality.

Yes, I'm biased. And i'm willing to be proven wrong.

But 1 video can be scripted + filmed + edited
in 1hr

And that 1 hr can equal 10hrs24m of watch time

well... that's a lot of time under attention.


So are videos still worth it?

I dunno, that's up to you.

But I know it helps us get 1-10 leads per post

So if you want to learn how to make it work:

You can check it out here → https://lnkd.in/gzN8hVf2

Most B2B content just straight up sucks.

AI slop in drag as "thought leadership"
↳ Stories with the emotional tension of a parking ticket.
↳ “Hot takes” colder than last night's Chinese food

Every post sounds like someone’s being held ransom - 500 words or your family gets it.

And then you see guys like... 

Ademola Adelakun, MBET 
Henry Hayes 
and Aidan Brannigan

...who are actually making this space fun again.

And they've got the receipts too.

→ Company pages with 1M+ followers
→ Viral videos (not once - 100's of times)
→ Campaigns for $232B+ brands 

They’re the proof that B2B doesn’t have to bore people into submission.

and they're going to show what is ACTUALLY working

So if you’re done “being consistent” while dying inside every time you hit post...
 
this is for you.

no pitch. 45 mins. pure value. let's go.

Jenna Sipponen, Louis Butterfield and 1 other connection attending

The New Era of B2B Content (that's generated 100M+ views)

Giving away 16 weeks of Video Heroes + 1:1 support

(We usually charge $2,700 for this). So, why?

Apply here → https://lnkd.in/gVDBH5bF

Because we’ve got one client spot left this month, and honestly, this is a great inbound strategy for us 😂.  

But enough about us.

This is for you if:  

1. You want a predictable inbound content system
2. You want it to be fun, authentic and actually get leads

(actual warm leads, not crappy freebie seeker leads)

You get:  

1. 16 weeks of Video Heroes Inner Circle Access
2. 2x 1:1 calls to help you implement it
3. A 1:1 private WhatsApp channel with my bearded face

What you need:  

1. The willingness to actually put in the effort

(we only want folks who are ready to roll up their sleeves and get to work)


Hit the link above for your chance 
to win $2,700 of free stuff.

We'll choose a winner on Black Friday! (Nov 28th).  

let's gooo

"Your videos look like they take a long time to make"

I get 1-10 leads/post from ~40 mins/video

To me, that time commitment makes sense.

You may look at 40 minutes and say

"That's way too long"

The cool thing though

Is that video is so much more than lead gen

(although it's great for that too)

Sure, I'm biased

And no, it won't be this fast for you at first.

But I've noticed the trust effects compound over time.

For example

1 year ago I was broke.

Like, I couldn't afford groceries broke.

But within 9 months of posting videos, I:

→ Landed dream $1B clients
→ Got invited to massive conferences
→ Started saving up for a home and family
→ Sold out a 6-figure launch
→ Worked with over 70 founders

Video isn't just a lead gen tool.

It's an opportunity maker.

Now instead of sending 100s of cold DMs
and getting a few responses here and there

I get to film videos
And attract dream clients.

The more videos I film → the easier lead gen becomes

Because people look at my previous work
and trust me way faster.

And it's way more fun.


🧙‍♂️


ps -

Want to use the exact systems 
to get 1-10 leads per post?

Free training here → https://lnkd.in/gzN8hVf2

Video agency owner / 17+ yrs experience / Serves boutique financial firms/ Gets 150-200 impressions per LinkedIn video

Chris Quinn runs his agency 100% on outbound.

Cold calls. Emails. Referrals when he got lucky.

Zero inbound pipeline from his content.

His LinkedIn videos? 150-200 impressions. Maybe a like or two from people he already knew.

Here's what we changed:

We didn't rebuild his entire content strategy.
We didn't make him post 5x per week.

We talked about one simple arbitrage opportunity most people are missing:

The Video Trends tab.

(If you're American, you've probably seen it. I'm Canadian, so I don't get it.)

Here's the insight:

There aren't enough video creators hopping on LinkedIn video trends right now.

Which means if you hit the sweet spot - trending topic + your expertise - your reach explodes.

Chris made ONE video using a trend and related it back to his services.

The resuult:

22,653 impressions. 14,275 members reached.
That's not a typo. One video. 100x his normal reach.

Simple visibility + relevant eyeballs on his profile = inbound conversations he never had to chase.

The lesson:

Most people overthink content. They're trying to "build authority" with perfect frameworks and polished talking points.

Meanwhile, there's a tab literally showing you what LinkedIn wants to push right now - and almost nobody's using it.


ps - we're running a 10 Leads in 10 Days Case Study group next week. We have 18 people so far and we're looking for 7 more. It's $99.

Send me a DM if you're curious :)

Video agency owner / 17 years experience / Serves boutique financial firms / Was getting 150-200 impressions per LinkedIn video Chris Quinn runs his a

Open article: He Got 22,653 Impressions with 1 Video by Louis Butterfield • 2 min read

4AM. Heart pounding. Jenna (my wife) asleep next to me. I'm convinced I'm selling snake oil. Again.
 
The thought loop: "What if I'm just good at selling and terrible at delivering?"
 
We just launched our Black Friday giveaway on Friday. Usually $2,700. Giving it away free to one founder.
 
39 people signed up in 48 hours.
 
And the pit in my stomach grew.

Cause like...

So what if I can do it for myself?
 
62 founders trust me with their LinkedIn strategy right now. If this system flops for THEM, that trust evaporates.
 
So I sat in bed at 4AM running worst-case scenarios.

(like being dubbed the next Tai Lopez)
 
Wednesday: 8 new clients start. 
Friday: Our sprint launches. 
Saturday: 5 of them bring in inbound leads.
 
3 days.
 
Not 10 days like I promised. 
Not "eventually." 
3 days.
 
The other 3? I'm 95% confident they'll book this week.
 
Turns out the snake oil fear was a bunch of snake doo doo.
 
The system works. I was just doubting myself. Again.
 
Which brings me to why I'm writing this.
 
If you're a founder willing to roll up your sleeves and actually do the work to get leads through LinkedIn video - I'm giving this system away to one person.
 
Not because I'm a saint.
 
Because I remember September 2024. $0 for groceries. Convinced I was a fraud.
 
And because generosity compounds faster than fear.
 
Here's the link if you want it → https://lnkd.in/gVDBH5bF
 
But only apply if you'll actually show up.

taplio

Louis Butterfield's Linkedin Analytics