Creative LinkedIn videos that don’t suck (and get clients). 60+ founders helped. 21.1M+ impressions.

I've got a big beard.   

Also, on average, our clients get $30k-100k new pipeline in their first 8 weeks.

We’ve helped 120+ agencies and consultants use these exact video formats.

Here's what that actually looks like:     

Aidan (Content Agency): $15K to $20K new MRR with 17 videos  

Connor (Video Agency): $100K+ in contracts in 3 months  

Tom (SEO Agency): 3x'd revenue in 6 months  

Patrick (Content House Founder): 31 calls + $1,041,630 pipeline in 10 days  

Aliaa (C-Suite Career Consultant): 3 clients + $24,000 pipeline in 2 weeks  

Tobin (Marketing Agency): $80,000+ new pipeline in 3 months  

Luke (Video Agency): 50% YoY Growth in 4 months  

Sam (SEO Consultant): 24 leads in 10 days  

Arthur (Video Agency): 7 leads, 4 calls + $70k pipeline in 5 days  

Scott (Naming Agency): 75 leads with 1 video  

Laura (Agency Consultant): $63,000 pipeline in 5 days  

Larry (Career Consultant): 2% → 14% conversion in 1 week + 5 clients + $34,850 pipeline  

Mariana (ADHD Career Consultant): $38,070 pipeline + 1 client in 5 days    

I could keep going, but you get the point.     

Before all this, I ran a video agency called Awesome Business Videos. Made videos for other people's businesses while getting zero clients through my own content. The irony wasn't lost on me.     

So I started posting my own video. Within four months I'd landed clients like Clay and ClickUp and made $221,602 through it.     

The thing most of the people above had in common wasn't that they needed convincing. They already wanted to do video. 

But video can be a beast. What formats do you make? How do you make it engaging? How do you make it look pro (or at least not shit?)

After doing this 120+ times for busy agencies and consultants, we learned (the hard way mostly) that it comes down to 3 things:     

1. A one click setup so filming isn’t a massive task
2. AI systems that handle the research, scripting and editing so video fits around your week, not the other way round  
3. Campaigns that fill a month's pipeline in 5-10 days     

Took us a long time to figure out. But now, like I mentioned, our average client sees $30k-100k pipeline in their first campaign.     

Ultimately, I built this so you could spend more time with loved ones instead of with algorithms. 

Cause life is short, y’know?

ps - I used to be a farmer and lived in a yurt. Make of that what you will 👨‍🌾

MASSIVE respect to everyone on Linkedin who: 

- Steals other people's content word for word
- Tries selling me the same services *I* offer
- Posts AI comments on 243 posts/day
- Fakes engagement with pods
- Pitch slaps in the first DM

Keep going.
You've got this.
Just stay consistent.

Louis Butterfield

$2.4M generated from 1 video/week → 122/250 founders (and counting)

ChatGPT just took over Anthropic's $200M Pentagon contract to build autonomous weapons. And I can't stop thinking about one thing:

Those are going to be the worst autonomous weapons in human history.

"I'd be happy to help you locate the target! Here are 5 strategic approaches to consider 😊"

"As a large language model, I cannot confirm whether that was a friendly or hostile vehicle."

"Great question! Let me think about whether to fire. Here are some pros and cons:"

"I don't have real-time battlefield awareness, but here's what I found online!"

"I'm still learning! Thank you for helping me improve my targeting accuracy."

"Before I engage, I want to acknowledge that warfare is a nuanced and deeply personal topic."

$200M well spent.

Sleep well, America.

I'm shutting down my business.


because I royally fucked up and I feel like I let a lot of people down. 

Basically, I tried scaling a product before I had product-market fit. We iterated our offer 7 times in the past year. But basically, the foundation was broken the entire time.

So I'm shutting down Video Heroes (my community).

Community success rates across the industry sit around 30%-50%ish. No, not every community - don't worry.

But honestly I just don't want to run a business model where the majority of my customers struggle to get results. That's not the business I want.

I'm moving to 1:1 + digital products. And I'm moving to YouTube.

LinkedIn is where you build a network and start conversations. I love it for that. But YouTube is where you're rewarded for depth and storytelling. And if I'm being real, that's always been my thing. I've been a video specialist for years, worked with some of the biggest names on this platform, and every single day I geek out on ideation, packaging, scripting, research, etc.

On LinkedIn I need to explain why video matters. On YouTube everyone already knows.

So I'm taking everything I've learned here from 120+ clients and $2.4M pipeline, bringing it to YouTube, and building the whole thing in public. You'll see exactly what's working and what isn't as I go.

I'm still gonna be posting here. But the next chapter starts on YouTube.

if you want to learn all my Youtube strategies, it'll be on my email list for free: 
https://lnkd.in/gRyHKm67

On to the next one. ✌️

LinkedIn is full of generic content
Here's how we fix that:

Every week, I feature some of LinkedIn's best... 

video strategists
email marketers 
personal branding experts 
ai enthustaists
funnel builders
content creators

With unique perspectives you haven't heard before

To show you exactly how to actually make money for your biz using LinkedIn videos

No bs (promise)

I'm also building this offer in public
so you can learn from my mistakes

Enjoy!

YouTube Loading [██████░░░░] 60% | Check my featured to steal my YouTube Launch secrets for free

LinkedIn has become a total sh*tshow lately.

"value" and "education" are being replaced with sh*tposting

but there's still gotta be a way to use it properly, right?

...right?

Well I'm gonna ask these guys

Stef Curcio (the DM expert behind Jasmin Alić)
Charlie Hills 🦩 (grew to 200k followers in under 2 years)
Luke Redhead (has red hair)

If you're wondering how the f*ck to make LinkedIn work

...you're not alone. See you there friendo.

Saima Chand, Charlie Hills 🦩 and 215 other attendees

My wife Jenna just got 58,916 impressions from 3 videos.

Same week, we helped 5 clients generate $327,524 in pipeline.

(Here’s the system we used https://lnkd.in/gRyHKm67)

The hilarious part is she's just being as creepy as possible in these videos. 0 value.

As a result, I keep getting people in my DMs saying they found me through her which is AWESOME 😂

And we're starting to notice a pattern.

The videos that perform best aren't the ones explaining what you do. They're the ones a total stranger can enjoy without knowing who you are.

If you show them something they already know
(trends, memes, cultural moments).

Or show them someone they already know
(feature a bigger creator, borrow their audience).

Both get you introduced to cold networks you'd never reach otherwise.

"But impressions don't pay the bills."

You’re right. But relevant attention does. That's why we had a 100% success rate with our clients last week.

Also Jenna looks great with a mustache.

So that helps.

LinkedIn and Facebook are the exact same.
FB: Ragebait about politics 
LI: Ragebait about AI comments

FB: random memes get the most attention
LI: random memes get the most attention

FB: “Happy birthday” DMs from stangers 
LI: “Congrats on your 1-year work anniversary!” from strangers

FB: Random life updates about nothing in particular 
LI: Random life updates about nothing in particular

it's literally the exact same 😅

after seeing the direction the platform is going
I think longform video is the move in 2026 tbh

if you wanna see how I'm doing it, here's my system: https://lnkd.in/gRyHKm67

Some post types should be BANNED

If you're doing this, we can't be friends:

Publicly shaming other people on LinkedIn.

Seriously.

I see so many people publicly shaming other people on LinkedIn.

Like just look this guy. I can't believe he's doing this. 

It's toxic. Engagement bait. Shallow.

And anyone who does it should be banned.

3 people who've built ~60,000 followers each.

Literally 100's of clients between them.

Going live with Shoaib Ahmed, Karla McNeilage and Hannah del Herrera to break down what actually makes strangers trust you online.

Not the stuff you've heard a thousand times on the feed.

Like what is the EXACT way they did it from 0-60,000?

So you walk away knowing exactly how to do it yourself.

Les do it.

The LinkedIn Growth Expert with receipts 📝 | Grown 205+ personal brands for founders, coaches & creators | Brain behind 300M organic impressions + £11.2M revenue | Multi-award winning LinkedIn coach, strategist, speaker

Personal Brand Strategist & Ghostwriter for B2B Founders | Helping You Build Influence, Thought Leadership & Revenue Through Strategic Storytelling | UK’s #3 Content Marketer | 📍 Bali

Founder + Creative Director @ ALSK | Expert Branding + Design for the Creator-Economy | ★ Rebel Design Club ★ | Helping 400+ designers become top creators

Everyone knows 99% of LinkedIn content is total cringeburger. 

But how do you get clients AND be yourself?

Tough nut to crack. But if anyone can do it, it's these 3.

Brooke Sweedar. 
Karen Kluss 🍬.
Jillian Richardson 👋.

Literally 3 of the funniest people on LinkedIn (who also have rockin businesses)

I don't even know if there will be "value" or "education" at this event.

But let's be honest, LinkedIn needs more "human" and less "education" anyways.

Plus you'll probably leave with a sore belly from laughing so hard.

So I guess that's valuable? 

See you there. Do it for the children.

Her Badness 👑 | SWE | 🌯❤️

Not like other Karens | Founder + Creative Director @ Overtone | Founder + Theatre Producer @ Bijou Tasmania

I help you share your brand's distinct flavor of weird through ghostwriting, 1:1 coaching, and groups

I've got terrible news. If you don't:

- enjoy making video
- film quickly
- have a simple process

You will hate video and you will never:

- look forward to hitting record
- post consistently
- actually get clients from video

We've worked with 120+ consultants and agency owners on their video.

The ones generating pipeline do 3 things differently:

They have one simple setup they use every single time. Same spot, same angle, same format. No overthinking, no production days. Just hit record.

They post less. 2-3 videos a week max. But every single one has a clear hook and a clear point.

They don't just "post and hope." Every video is part of a campaign. A video, a CTA, a simple funnel. Done.

This is the exact system that made us $221,602 last year.
(+ here's the free training that walks through it: https://lnkd.in/gRyHKm67)

Last week alone it generated our clients over $327,524 in pipeline.

Make video simple. Get clients. Get your time back.

Being willing to stand out takes a certain level of agency and "I don't give a fuck-ness." 

To be willing to withstand the slings and arrows of people who will inevitably hate you.

This is the moat; this is why most people don't do it. But by being willing to look like an idiot, the payoff is 10x because most people just aren't willing to do it. 

(despite being incredibly smart)

In my opinion, audacity outweighs intelligence every time.

If I wanted to go viral, I would.
· steal 5 posts that already went viral 
· rewrite them word for word with my spin 
· post the same proven formats on repeat 
· chase trending topics 
· optimize for ragebait + memes

Going viral is basically a copy-paste game with better packaging. Not that complicated.

If I wanted clients predictably, I would:

· distribute my face on OTHER people's feeds
· make deep dives to show my whole process
· run 2-3 simple campaigns to sell it out
· keep it all super lean and simple

(i'm working with 6 peeps to launch YouTube btw: https://lnkd.in/gUpAWzxR)

After 120+ clients and $2.4M in pipeline, this is just what we see work every time.

AI has gotten to a point where it can replace 99% of written content. In many cases - it's even better. This is why the biggest names are going to video.

Connor's done it for brands like Commsor 🦕, Storylane and Warmly, (571 total video ads total)

Ademola's done it for Shopify, Okta, Chili Piper (550+ videos total)

Oyinkro's done it for Clearco, Santander, Zest (100+ Brands total)

so how the sh*t are they doing it? what is actually working? 

and ultimately - how exactly can we use it to become AI proof when it seems like literally everything is being replaced by robots? 

discliamer: there might be value. there might not. 

But it WILL be a hell of a time.  see ya there ✌️

571 video ads for B2B companies (and counting!) - see featured section

Commsor 🦕

Storylane

Warmly,

We help you close 35% faster with video. Built for $10M+ SaaS teams with long sales cycles. 550+ videos for brands like Shopify, Okta, and Chili Piper.

Shopify

Okta

Chili Piper

Where SaaS makes Brand its #1 growth lever | The Sales-Led Video Engine ↓

Clearco

Santander

Zest

If you have no clue how the f*** to make content that sounds like you, this event is for you.

Ryan Musselman (the man)
Celeste Yamile 🤖 (the myth)
Christian Sancto (the legend)

...will tell us their secrets. EVERY. SINGLE. ONE. 

their hidden shames.
who they secretly admire.
who they want to be when they grow up. 

All shall be laid bare for the people of LinkedIn (aka you) to judge.

so come judge us and deem if we are worthy or not.

Or if we must be voted off the island. Banished forever. 

Tuesday. The day of reckoning.

In Stealth Mode for a Season

Book predictable sales calls using AI-assisted content funnels for your personal brand | $600K+ client revenue generated

Founder @ Vyven ▪️ LinkedIn ops for B2B founders (posts, comments, DMs) ▪️ Clients w/ 9-fig exits + featured in Forbes, Fast Company, NYT, Techstars etc.

I'm going to bully these three guys on video tonight. 

Prepare for harassment.

Vicki Stepherson🌀, Tas Bober and 88 other attendees

If you struggle to land clients on LinkedIn
Or want to know how the world's best agencies do it 
Then this was made for you. Starting in 1 hr.

$2M generated from 1 video/week → 122/250 founders (and counting)

Alex Vacca 🧠🛠️, Niall Ratcliffe and Sam G. Winsbury

3 of LinkedIn's most respected agency owners in 1 room.

We've all spent 100s of hours here. Maybe 1000s.
So why are we still relying on referrals?

Because there is SO MUCH content out there that just straight up isn't helpful.

Otherwise, we'd all be swimming in clients, right?

But these guys have built 7-figure agencies from the ground up.

Niall Ratcliffe (noticed.) 
Alex Vacca (ColdIQ) 
and Sam G. Winsbury (Kurogo - Personal Branding Agency) 

So if you want to know how the best agencies in the world close clients on LinkedIn,

Then this event was made for you, amigo.

45 mins.
no pitch.
🫶

Louis Butterfield, Kirit Singh and 118 other attendees

How The World’s Biggest Agencies Close Clients Through LinkedIn

taplio

Louis Butterfield's Linkedin Analytics