The Experience Theory

An experienced problem to solution thinker with a background in business strategy and an understanding of social and commercial outputs. With this combination of skills, I help organisations make purpose driven decisions with a focus on triple bottom line. 

The experience theory partners with people who are on a journey to make outcome based decisions as a partnership with their people, and their customers.

Founder

Startmate

Supercharging my startup career alongside a vibrant community of ambitious women. Accessing mentorship, networking with industry leaders, attending tailored events, and staying at the forefront of startup trends. Championing diversity and women's leadership.

Women Fellow, Spring23

New Zealand Media & Entertainment

Responsible for delivering an exceptional customer experience to drive audience growth and engagement; with core output as development of voice of customer strategy and leading a team of talented UX, CRO, Customer Engagement and CX people.

GM Customer

Urban Fox

Business development, sales forecasting, marketing planning, brand strategy, research and insight generation, social media planning and community management workshops & presentation planning and execution.

Managing Director

Fonterra

Commercial strategy, service design, brand development, change management, rapid prototype and product delivery, eCommerce development.

Sales and Marketing Disruption Project Manager, Disruption Platforms

Employee experience mapping, internal communications, project leadership & management, strategic planning and adoption strategy.

Marketing Capability Manager -  APAC

Employee experience mapping, internal communications, project leadership & management, digital strategy, strategic planning and adoption strategy.

Digital Marketing Capability Lead -  APAC

Project delivery, stakeholder management, communications.

Project Director (Contract)

Bank of New Zealand

Product ownership, internal communications, corporate strategy, adult learning framework, agile programme management, staff persona development.

Digital Engagement Manager

Visit Victoria

Channel planning, marketing strategy and tactical rollout, external communications, UX and content development.

Senior Regional Marketing Manager (Contract)

Genesis

Supplier negotiation, brand strategy, customer journey mapping, ATL, TTL and BTL campaign management.

Marketing Manager Customer Lifecycle (Contract)

Marketing Manager (Contract)

Experienced people and customer experience consultant with 15+ years in product management, employee engagement, and strategic problem-solving. 

Dedicated to driving change through diversity and innovation, focusing on people-first solutions and behavioural design. Available for contract or consulting roles in brand strategy, internal communications advising, agile marketing, customer experience leadership, and program direction. Reach out for a chat over coffee or virtually.

Taplio

Louisa Dallow's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Louisa Dallow's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Louisa Dallow's Linkedin Analytics