Dassault Systèmes

DELMIA Marketing and Business Development 

VentureBeat

Areas of coverage include how AI, machine learning, and analytics are providing enterprises with the insights they need to stay competitive and grow. I am also covering the latest developments of how AI is improving cybersecurity across the enterprise landscape. You can find my column here: https://venturebeat.com/author/louis-columbus/

Contributor

Data Center Knowledge

IDG (International Data Group)

Member, IDG Influencer Network 

Webster University

Teaching graduate-level courses in International Business, Fundamentals of Global Marketing, and Market Research.  In addition, serve as senior faculty adviser on dissertations and thesis development with students completing MBA and PhD projects.

Adjunct Professor, Graduate Program

Entrepreneur Media

Covering AI, cloud computing, CPQ, ERP, machine learning, and martech technologies across the startup landscape.

 Contributor

Forbes

Published posts on diverse enterprise software topics including analytics, Big Data, cloud computing, cloud- and on-premise based ERP systems, CRM, Configure-Price-Quote (CPQ),  Industry 4.0, Manufacturing Execution Systems (MES), Manufacturing Intelligence, Quote-to-Cash (QTC) and Quality Management.

Contributor 

Ingram Micro Cloud

Director, Global Cloud Platform Management 

iBASEt

Leading a globally-based team that defines marketing objectives and the strategies needed to achieve them. Specific responsibilities include business and market development; market research and planning; communications including product collateral, speaking engagements, webinars and web content marketing communications; strategic direction for promotion and advertising; lead development and management, including daily coordination with sales on new and existing opportunities. Introduced analytics to track every aspect of marketing performance, providing senior management with real-time updates on how marketing strategies are contributing to company growth.

Vice President, Worldwide Marketing

Cincom Systems

Led Cincom ERP and Microsoft Dynamics AX business and market development, competitive analysis, product positioning and global go-to-market strategies including partner recruitment and training in key verticals including manufacturing and services. Completed a series of in-depth customer case studies and business cases showing the contribution of Cincom and Microsoft working together to deliver significant revenue gains to manufacturers adopting configure-to-order and engineer-to-order selling strategies.  

Created content including webinars used globally by Microsoft and Cincom sales to attract, sell and serve key high growth vertical markets including medical products manufacturing, HVAC, specialty vehicles, discrete and contract manufacturing.  Initiated the Microsoft AX University to provide global education for shared sales teams in Asia, Australia, Europe and the Middle East. Completed training presentations in Sydney and Brisbane, Australia, London, and Paris.    Hosted a radio show series on how customer and demand-driven manufacturing and create more jobs.

Senior Manager, Enterprise Marketing

Marketing & Product Mgmt. Leader | LinkedIn Top Voice | Software Expertise in AI, Analytics, ERP, Cloud, CPQ & Cybersecurity

Software product marketing and product management leader with experience in marketing management, channel, and direct sales, emphasizing cloud, cybersecurity, ERP, MES, and Quality Management systems. Former industry analyst covering CRM, CPQ, product configuration, pricing, and quoting systems.  

Expertise and insight into marketing and selling integration solutions for CRM, ERP, MES, Quality Management, SCM, and PLM systems.  My passion is creating and launching new enterprise applications, leading industry solutions teams, and their go-to-market strategies based on competitive, market, and pricing analysis. 

I'm also a frequent contributor to VentureBeat, and you can find my articles here: https://venturebeat.com/author/louis-columbus/

 I also  write on my blog here: https://softwarestrategiesblog.com/ 

Specialties: Enterprise Software Research & Competitive Analysis| New Business Development | Partner Alliances | Software Product Marketing, Positioning and Messaging | Sales and Channel Management | Software Industry Analyst Relations | Software Product Planning and Management | Strategic Planning & Tactical Execution | Strategic Marketing | Social Media Strategies | Software Pricing |Training and Development | Web Product Management| Writing and Publishing eBooks, Books, Blogs and over 1,500 articles | P&L

𝐀𝐠𝐞𝐧𝐭𝐢𝐜 𝐀𝐈 𝐨𝐩𝐞𝐫𝐚𝐭𝐞𝐬 𝐚𝐭 𝐬𝐮𝐩𝐞𝐫𝐡𝐮𝐦𝐚𝐧 𝐬𝐩𝐞𝐞𝐝, 𝐚𝐧𝐝 𝐚𝐭𝐭𝐚𝐜𝐤𝐞𝐫𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐤𝐧𝐨𝐰 𝐢𝐭

Gartner finds 60% of CISOs are urgently deploying generative AI (GenAI), yet only 20% see clear wins. Meanwhile, adversaries leverage AI to bypass legacy defenses in seconds.

The cybersecurity race is now machine-driven. Learn which use cases are leading and how CISOs, SOC leaders, and security teams are managing their pilots to see if GenAI is ready to scale into production. #Cybersecurity #GenerativeAI #CISO #ThreatIntelligence #GartnerResearch #AI #NIST #RiskManagement

Louis Columbus

Software product marketing and product management leader with experience in marketing management, channel, and direct sales, emphasizing cloud, cybersecurity, ERP, MES, and Quality Management systems. Former industry analyst covering CRM, CPQ, product configuration, pricing, and quoting systems.  Expertise and insight into marketing and selling integration solutions for CRM, ERP, MES, Quality Management, SCM, and PLM systems.  My passion is creating and launching new enterprise applications, leading industry solutions teams, and their go-to-market strategies based on competitive, market, and pricing analysis. 

I'm also a frequent contributor to VentureBeat, and you can find my articles here: https://venturebeat.com/author/louis-columbus/

 I also  write on my blog here: https://softwarestrategiesblog.com/ 

Specialties: Enterprise Software Research & Competitive Analysis| New Business Development | Partner Alliances | Software Product Marketing, Positioning and Messaging | Sales and Channel Management | Software Industry Analyst Relations | Software Product Planning and Management | Strategic Planning & Tactical Execution | Strategic Marketing | Social Media Strategies | Software Pricing |Training and Development | Web Product Management| Writing and Publishing eBooks, Books, Blogs and over 1,500 articles | P&L

𝐂𝐫𝐨𝐰𝐝𝐒𝐭𝐫𝐢𝐤𝐞 & 𝐍𝐕𝐈𝐃𝐈𝐀'𝐬 𝐎𝐩𝐞𝐧-𝐒𝐨𝐮𝐫𝐜𝐞 𝐀𝐈 𝐆𝐢𝐯𝐞𝐬 𝐒𝐎𝐂 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐭𝐡𝐞 𝐄𝐝𝐠𝐞 𝐀𝐠𝐚𝐢𝐧𝐬𝐭 𝐌𝐚𝐜𝐡𝐢𝐧𝐞-𝐒𝐩𝐞𝐞𝐝 𝐀𝐭𝐭𝐚𝐜𝐤𝐬

🥷  SOC leaders are starting to face relentless, machine-speed cyberattacks. 

🛡️ CrowdStrike ($CRWD) and NVIDIA ($NVDA) are flipping the script with new open-source AI agents that detect, adapt, and respond with greater speed and scale to potential threats. 

🤖 Powered by CrowdStrike's Charlotte AI AgentWorks and NVIDIA’s Nemotron open models, these agents continuously train on insights from CrowdStrike’s top MDR analysts, scaling elite human expertise into autonomous cyberdefense at scale.

➡️ More details from VentureBeat here: https://lnkd.in/gNqBd9VE

#Cybersecurity #SOC #AI #CrowdStrike #NVIDIA #MachineLearning #ThreatDetection #OpenSource #CRWD #NVDA

𝐓𝐨𝐩 𝐓𝐞𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐅𝐨𝐫𝐫𝐞𝐬𝐭𝐞𝐫’𝐬 2026 𝐂𝐲𝐛𝐞𝐫𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐁𝐮𝐝𝐠𝐞𝐭 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐬

Volatility is now standard in cybersecurity, fundamentally shifting how budgets are shaped for the year ahead. 

Forrester’s 2026 Budget Planning Guide reveals practical insights, highlighting that software now commands a record 40% of cybersecurity budgets, overtaking personnel spending by 11 percentage points.

Key findings:

📊 55% of global security leaders anticipate significant budget increases; APAC leads with 22% projecting double-digit growth.

📈 Cloud security and on-prem technology upgrades dominate spending priorities, reflecting persistent regional differences in cloud adoption.

🤖 Investment in AI and ML security is essential, as generative AI expands enterprise attack surfaces dramatically.

🥷 Deepfake fraud surged by 3,000%, successfully bypassing biometric checks in 97% of cases, underscoring the need for advanced authentication solutions.

You can explore all ten critical insights in the full article.

#CyberSecurity #GenerativeAI #SecurityBudgets #RiskManagement #ZeroTrust #QuantumSecurity #Deepfakes #Forrester #CISO #CyberResilience

𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐀𝐈 𝐢𝐬 𝐬𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐧𝐞𝐚𝐫𝐥𝐲 𝐚𝐧𝐲𝐨𝐧𝐞 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐞𝐝

𝐊𝐞𝐲 𝐆𝐚𝐫𝐭𝐧𝐞𝐫 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬:

📊 Over 50% of enterprise GenAI interactions will run on domain-specific models by 2028 (up from just 10% today).

🤖 Autonomous agents will handle 50% of enterprise interactions by 2029 (up from less than 5%).

🦾 GenAI-powered virtual assistants will automate 80% of knowledge-worker tasks by 2028.

🏭 AI-driven simulation and virtual twins will inform 20% of strategic decisions by 2030.

➡️ Key takeaways from the latest Gartner report, 𝘌𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘛𝘦𝘤𝘩: 𝘈𝘐 𝘝𝘦𝘯𝘥𝘰𝘳 𝘙𝘢𝘤𝘦: 𝘈𝘥𝘰𝘱𝘵𝘪𝘰𝘯 𝘛𝘳𝘦𝘯𝘥𝘴 𝘧𝘰𝘳 𝘎𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐, drawn on 780 real‑world generative AI deployments from early 2024 through September 2025, are provided in this post. 

#AI #GenerativeAI #EnterpriseTech #VirtualTwins #AutonomousAgents #Gartner

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