Tella

Growth Marketer

Double

Partner

We help venture-funded companies reach their full potential with strategy and marketing - from B2B robotics to high-end consumer tech. Proud to work with clients like Payhawk ($1B valuation), Lely ($900M revenue), and Concierge Auctions (acquired by Sotheby's).

Senior Growth Marketer

Concierge Auctions

In charge of re-work of onboarding/registration flow for online buyer journey, including wire framing, analytics, design, and comms with dev team. Other activities incl. email marketing, ad creative.

Circl

Growth consultant on launch strategy and distribution.

Advisor

InsideTracker

Contributed to +25% in revenue generated in 2-week ‘Black Friday’ Search Ad campaign (vs. same period in 2022), through strategic keyword planning and crafting ad creatives (copy and design).

Conducted several filmed interviews with creators (incl. Justin Moore and Parker Worth).

Content Creator

Payhawk

Alpian Bank

Increased private banking app download rate by +50% in 6 weeks of launch (~2,000 downloads) by running a performance campaign across 4 ad platforms. Responsible for the visual design of ads, landing pages, and ad copywriting.

Glowforge

TikTok for Business

Responsible for various campaign creatives (landing pages, assets) included in campaigns to advertisers.

Creative Consultant

Psychology-infused marketer 🍵 | Helped 30+ startups & scale-ups grow faster | Growth stuff @Double

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

For Halloween, I am Forbes 30u30 and in jail. 

Who this?

Louise de Sadeleer

Growth @ Tella ⎸ I write about growth, product, and video 🎥

Pet peeve? 

Watching a screen recording with exactly one layout (bubble + screen) 🙂‍↔️

I can't see what's on screen. 
I want to see your face/expressions.  
I want to scrub and find the video's relevants parts easily. 

So, today we've just made it even easier to add layouts to your Tella videos. That way, you can stop boring your viewers. 

Oh, and a few more bonus tips on how to behave online (kindly) 🙈

Just know that this is how I rate all connection requests:

Did I ever tell you I speak five languages?

Doesn’t matter.

What does matter is that even if you speak Welsh or Uzbek, Tella automatically generates subtitles in your language.

Tell me below, how many languages did you understand? 😏

I kid about Loom videos being ugly. 

The thing is, they're fine to share with co-workers. Our users, however, want to make beautiful screen recordings they can charge for. 

To do things like: 

- Grow a YouTube channel 
- Monetise a course
- Client onboardings

A few years ago, Loom videos might've cut it. 

But today, viewers expect more.

Should I just explain things like this moving forward?

Call me self-absorbed but, I love re-watching:

- stories
- my Tella videos

This is one of my favourite product launch videos to date by Icon. 

It generated millions of impressions and thousands of likes. 

Today, I'm breaking down: 

1. The detailed script used
2. How to use the "challenge + reveal" hook 
3. Tactics that made it go extra-viral 

What will you be trying in your next product/feature launch vid?

when someone asks me to describe imposter syndrome...

this is me after 8 years in marketing:

taplio

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taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Louise de Sadeleer's Linkedin Analytics

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Louise de Sadeleer's Best Posts (last 30 days)