Double

Senior Growth Consultant

Joined as Double's first hire and have been working on growth with TikTok for Business, Deloitte, Payhawk, and Glowforge (3D printing), among others. 

Double is a growth marketing agency. When venture-backed startups and scale-ups are ready to kickstart growth, we step on board. Building out sales funnels, unlocking new acquisition channels, and moving forward strategy to find scalable, durable pathways to growth.

We’re hiring! For more info visit: https://double-agency.com/

Growth Consultant

Circl

Growth Advisor

Tella

Content Creator

Deedmob

Upon our shift to SaaS for volunteering centers, I led outreach to local government, charity & company partnerships throughout the Netherlands and the rest of Europe.

Growth Marketer  (B2B SaaS product)

Deedmob is the largest charity platform in Europe with over 2,500 non-profits, representing over 850,000 volunteers. We're also expanding internationally in collaboration with major institutions like the European Commission and many more.

In addition to connecting the supply and demand for local volunteer work through our online platform, Deedmob builds long-term partnerships with nonprofits, local government, and companies. 

Our tools assist nonprofits with volunteer recruitment, engagement, and retention. Companies such as H&M, KLM, and TomTom use Deedmob to build our successful company volunteering & CSR programmes. A report by the RWInstitute (funded by the Bill & Melinda Gates Foundation) ranked Deedmob's corporate volunteering technology as the best in its category.

Growth Marketer  (B2C platform)

Copé Active

Marketing Associate

Quiqup

Content creation and day-to-day management of Quiqup Blog. Market and competitor analyses. Assistance at Taste of London: Quiqup x Whole Foods

Marketing Intern

Psychology-infused marketer 🍵 | Helped 30+ startups & scale-ups grow faster | Growth stuff @Double

Hey 👋 My name is Louise, I’m a digital marketer with a love for marketing system-building, intuitive product design, and storytelling. I help companies grow through data-driven marketing experimentation. Ensuring a smooth ride for their users — from acquisition to retention 🚲 

Curious about all things behavioural psychology, growth & (moral) philosophy. Currently, @double, helping startups & scale-ups on their path to more growth. Previously @deedmob — the largest volunteering platform in the Europe.

Here's something you've probably repeated 100x: 

"Your product doesn't solve a problem"

Admittedly, I've handed out this advice before, too. 

It's entrepreneurship 101. 
It's supported by data on why startups fail.
It's good advice, sometimes.

Personally, I think jumping to the conclusion that there is no problem could be doing more harm than good.

According to The Economist, the rate of Gen Z founders with 1+ employees is lower than that of other generations. 

This trend is concerning, given our need for innovation to tackle the world's significant challenges.

History tells us we should be careful with this advice:  

👉 It does not account for future needs or 'problems'.
👉 It may reflect bias due to insufficient data or understanding.
👉 It could discourage investment in necessary pivots.

Let’s revisit some of the greatest inventions and their early skeptics. 

I'm glad none of these innovators listened.

Louise de Sadeleer

The greatest inventors and their skeptics

I will never stop saying this. 

The best brands have a strong worldview. 

People get attached to things that share their own opinions and perception on the world. 

Dove's ads have always been extremely creative. They each share a common theme; challenging the mainstream idea of beauty. 

I'd say they even challenge their own audience's idea of beauty. 

This time, they strike again. Going a step further, they spark a conversation about the role of AI in defining beauty standards for years to come. 

What's your favourite example of a brand with an opinion?

4 things I’d rather do than download a (lead-gated) report:

➡️ Quiz

People have an innate desire to know how we compare to others. With a quiz, you can score people and compare them. Peak curiosity: “Find out how … you are” or “how you score on…”. This score can be valuable and/or spark action through fear.

➡️ Self-service demo

Personally, I’d rather play around in a demo environment than read a report. Segment buyers on size a few qualification questions. Offer smaller users a self-serve demo or video demo. 

➡️ Watch a video

Videos = more native to social media platforms than reports. With video, you won't interrupt people in what they are already doing. With ads, re-target audiences based on % of videos watched. As lead gen, show a short recap video and lead-gate future updates/videos.

➡️ 10-day email series

I have a theory: people don’t leave their emails because they don’t know what to expect. Thinking they’ll get daily promotional emails they didn’t ask for. A free, high-value email series about a specific topic for X days is harder to resist.

What else would you rather do than download a report? Leave your ideas in comments 👇

What do Katelyn Bourgoin 🧠, Alex M H Smith, Neil Degrasse Tyson & Jane Goodall have in common? 

Hint: 'They're all legends' is not the only correct answer.

On value creation

Users learn by doing, not by reading. 

Let them scroll. 
Let them click around. 
Let them watch. 
Let them select. 
Let them organise. 

If you're writing and re-writing your website, you know it's hard to explain things clearly with words.  

Instead, ask "how can I get people to experience value?"

A best-in-class example for this is Pinterest. Before even signing up, you get to search, scroll, and pin.

How do you learn about a new offer or product— by reading or doing?

Pinterest's "show, don't tell"

Stop using “save time” as a benefit. 

We can do better. 

I’ve compiled a list of 25 words to use instead 👇 

Which one will you be using?

The biggest conversion killer is anxiety. 

As brands, we gain our buyer's trust if we can pinpoint exactly what makes them anxious. 

In this case, Netflix identified a 'new-ish' source of anxiety. Namely, the fact that people forget to cancel their subscriptions on time ⏰

Rather than avoiding any mention of someone cancelling their subscription, Netflix addresses it head-on. 

Result: the buyer feels seen. 

Would you try this? 

(update: Netflix no longer offers free trials, I saved this a while ago)

Good taste is the hardest thing for a marketer to learn. 

Here's what I look for in a marketer: 

- Great taste (design, branding)
- Intelligence/analytical skills 

Tactical stuff can be taught, intuition and intelligence can't. 

Do you agree?

So, your best channel stopped performing? 

It turns out, this problem is extremely common. 

At some point, more mature companies experience diminishing returns on their best performing channels/tactics. 

They know to innovate (or die). 
 
It's time for to make some changes, which involves risk-taking. In my latest newsletter, I dive into how companies can take responsible risks👇

https://lnkd.in/eQZSjad3

Know someone who needs to read this? Tag them below.

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