Louise Dunne

Dojo

Senior Product Marketing Manager

Linnworks

Director of Product Marketing

Leading Product Marketing team of four at Linnworks, focusing on cross-functional strategy for: 
- Go-to-Market Strategy
- Messaging and Positioning
- Market and Competitive Intelligence
- Customer Advocacy
- Field Enablement

Head Of Product Marketing

As the first Product Marketing hire at Linnworks, my role focused on establishing fundamental deliverables, developing workflows and process and establishing Product Marketing best practice, and building out the team. 

Partnering with stakeholders at all levels across client-facing teams, Product and Marketing on key projects including: 
- Go-to-Market Strategy 
- Messaging and Positioning
- Market and Competitive Intelligence 
- Customer Advocacy 
- Field Enablement

Product Marketing Manager

Bazaarvoice

As Product Marketing Manager at Bazaarvoice, my role focused on the retail buyer persona, ensuring up-to-date messaging, positioning and content using internal and external research and data to inform decision making.  

In partnership with cross-functional teams supporting retail acquisition and retention, I developed field ready messaging, assets and training materials to demonstrate the value of the full Bazaarvoice suite of solutions and services to retail clients.  

In addition, in 2020 I led the GTM process for a new Ratings & Reviews solution for international retail markets including pricing validation, asset development and pre-launch readiness across internal teams.

As Product Marketing Manager (EMEA) I worked in partnership with EMEA leadership, global Product Marketing and Product Management teams to develop the localisation strategy for product and service offerings in the EMEA market. 

My responsibilities included: 
•	Identifying, building and executing local sales enablement initiatives in partnership with Sales Enablement and Sales leadership relating to product updates, sales best practice, competitive positioning and objection handling
•	Sharing subject matter expertise with customers by presenting the Bazaarvoice product roadmap, developing thought leadership and pitching pilot opportunities to high fit customers. 
•	Data analysis to inform competitive strategy and collateral for local EMEA competitors.

Product Marketing Manager (EMEA)

Sprinklr

I worked with the global Learning & Performance team to align training and development initiatives with company objectives, applying a blended learning approach to ensure a positive and impactful learning experience for field teams. 

Key projects include: 

•	Q1 2018: Adaptation of role based certification for Solutions Consulting team. 
•	Q1 2018: Managing content creation for breakout sessions at annual sales kick off including development of job aids, pre-work and e-Learning courses and tailored product presentation materials.
•	Q4 2017: Program management for global Sales certification project including identification of learning objectives, design of curriculum, testing matrices and ongoing knowledge checks. 
•	Q3 / Q4 2017: Owner of 6 month sales onboarding curriculum and measurement framework to track new hire time to productivity

Manager - Internal Learning & Performance 

My role as Solutions Consultant at Sprinklr involved partnering with our UK and European sales teams to provide consultation about Sprinklr’s product and use cases. 

This required strong communication skills, a combination of technical expertise and strategic thinking to creatively present solutions to our prospects. 

Using established sales best practice, I supported Sprinklr's sales team and our customers to uncover needs, business challenges and pain points to develop a tailored solution that resulted in positive business outcomes, reduced risk, increased efficiency and added business value.  

This approach included responding to RFPs, running bespoke demonstrations of our platform, supporting hands on workshop with stakeholders and liaison with decision makers throughout the customer's organisation.

Solutions Consultant

Edelman

Senior Account Manager with the Digital team at Edelman. Responsibilities include strategic planning and execution of cross-platform campaigns for FMCG clients as well as influencer management, creation of digital assets and global market coordination.

Senior Key Account Manager

Account Manager with the Digital team at Edelman. Responsibilities include planning and execution of cross-platform campaigns for FMCG clients as well as influencer management, creation of digital assets and global market coordination.

Account Manager

iiNet

Communications Officer in the Digital Team at iiNet, Australia's second largest DSL Internet Service Provider (ISP).

As editor of the widely read iiNet blog I was responsible for growing readership and developing relevant content. 

I was also responsible for community management on iiNet's social channels, driving growth and engagement across Twitter and Facebook through creative social media campaigns.

Communications Officer

EML Wildfire

Following the merger between EML and Wildfire PR to form EML Wildfire, I worked on high impact international PR campaigns as well as supporting new business development and line managing junior staff.

Account manager for a diverse portfolio of international B2B tech clients.

Responsibilities included product launches, thought leadership campaigns, exhibition support and managing an international agency network across Europe and Asia.

EML is an independently owned PR agency with a proven track record of enhancing the reputations of leading international names in the technology industry. It has implemented numerous successful campaigns across the UK, Europe, the United States and Asia and its measurable, sustained results have earned EML a reputation as a leader in its field. 

From media relations, international event management to communications advice and guidance on strategy and positioning, EML offers a fully integrated service that delivers results not just promises.

Senior Account Executive

Unique Media

Day-to-day management of accounts across consumer, corporate and technology, fashion, healthcare and lifestyle PR.

I was also involved with team management, delegating tasks and supervising junior staff and interns.

Senior PR Account Executive

Managed accounts across consumer, corporate and technology, fashion, healthcare and lifestyle PR.

PR Account Executive

A collaborative, purpose-driven product marketing team lead, I have a proven track record to competitively position SaaS B2B products and drive revenue, growth and retention. 

Through my career, I’ve managed go-to-market strategies for product launches, integrating high-impact content and product messaging that influences buyer decisions. 

I enjoy the dynamic aspects of my role as stakeholder manager, researcher, data miner, and instructor, aligning and articulating goals across the enterprise. More recently at Linnworks, I've established the Product Marketing practice and grown the team to 4, providing strategic oversight and coaching across Product Marketing pillars. 

By applying market-leading sales methodologies and cultivating strong cross-functional best practice, our team articulates the value of the product and brings the voice of the customer into all we do at Linnworks.

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