Lou Lobsinger's Linkedin Analytics

Visionary, passionate, and metrics-driven sales & marketing executive with over 25+ years of proven experience in the global automotive aftermarket. My focus has been the elimination of the historical silos in sales & marketing and on building a collaborative and focused sales & marketing team. I have successfully led global sales & marketing teams as well as new product development teams. Key projects include an online accessories program for a large new car dealer group, the trademarked WaaS(TM) program allowing midsize dealers immediate access to product fulfillment, and exclusive U.S. distribution deals for iconic U.K. and E.U. brands. I am also an accomplished entrepreneur having co-founded the wildly popular Detroit Muscle USA brand in 2005 and later spinning off Detroit Muscle Performance in a joint venture deal with Thaze Competition, a successful IMSA team based out of Detroit, in 2023. Always remember, the most dangerous words in the English language... "It's always been done that way."