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10+ years in the digital world and in this period, I always tried to get involved in fronts with technical character and in parallel, always being updated on what the market brings about the most innovative in terms of technology. I built a very marked baggage on performance pillars and analytical verticals. Some touch points that I highlight during this process: - Strategic positioning in Telefônica Vivo's digital transformation program: GMP (Google Marketing Platform) onboarding management - 360 ° Strategy Management / Consulting on Facebook Ads on Large Accounts - Constant interface with B.I and Digital Analytics teams in building a data-driven ecosystem: Integrations between different media buying and analysis tools and impact assessment of these changes in structure and day to day. - Building and managing a travel blog affiliate program - Building integrated strategy between SAC 2.0 and Social ADS
Check out Lucas Lourenço's verified LinkedIn stats (last 30 days)
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