PMM Camp

Member

Product Marketing Alliance

As a member of the Product Marketing Alliance, I get access to a wide variety of online courses and a network of fellow Product Marketers from all over the world.

Semrush

I joined Semrush Local on a mission to help local businesses grow and bring more customers to their doors.

PMM Semrush Local

Agorapulse

As the Head of Product Marketing, I was responsible for:
- building and leading a team of three Product Marketing Managers
- leading product launches
- implementing a new pricing go-to-market strategy
- defining internal SLAs between Product Marketing and: Marketing, Product Management, Customer Success, Sales
- defining and implementing frameworks for Product Launches, Competitive Intelligence, Win-loss analysis, Website management, Case studies, Customer-facing teams enablement, and Customer reviews 
- Collaboration with peer functions such as Communications, Demand Generation, Partnerships, Revenue Operations, Content, Video Editors, etc.
- New features go-to-market strategy
- Defining product messaging and positioning
- ICP and persona development
- Working on partnerships with Meta and TikTok
- Writing video scripts
- Interviewing customers

Example metrics: +250% feature adoption rate, 8 new case studies, +20 video tutorials, +10 new landing pages, +10 new features launched

Head of Product Marketing

- Conducted customer and market research to gain insights into customer needs and market trends
- Developed messaging that clearly communicated the value proposition of the product
- Enabled customer-facing teams with the necessary tools, training, resources, and knowledge to effectively promote and sell our product
- Acquired in-depth knowledge of the product and industry to become a subject matter expert
- Produced and hosted product webinars, showcasing product features 
- Managed the creation of marketing collateral and content, including web pages, presentations, case studies, product demos, and feature videos, to support sales and marketing efforts.
- Collaborated cross-functionally with various departments, such as Product Management, Communications, Demand Generation, Partnerships, Revenue Operations, Customer Success, and Sales, to align strategies and ensure consistent messaging and brand positioning.
- Oversaw customer reviews, managing the collection and analysis of feedback (NPS)
- Built and implemented a case study process that resulted in delivering new success stories regularly

Senior Product Marketing Manager

GetResponse

- Hold a central go-to product marketing position of knowledge allowing other team members to verify the accuracy of content, value proposition, market knowledge, and GetResponse product functionality
- Develop and implement new product launch/go-to-market plans 
- Based on the marketing proposition and target audience, review, select and negotiate the most suitable media channels and decide on relevant marketing tactics to be used for each
- Conduct in-depth research to identify new opportunities within the market and generate innovative ideas to promote GetResponse MAX products
- Create product marketing concepts and manage the process of the campaign 
- Create value proposition and key messages for new products
- Analyze and report on marketing metrics and optimize future campaigns
- Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency through all channels
- Managing company website

Senior Product Marketing Strategist

I was hired as the first full-time marketing employee dedicated to GetResponse Enterprise (MAX) product.

My responsibilities included:
- Creating and implementing a global product marketing and growth strategy for the GetResponse Enterprise product
- creation and execution of the new feature launch plans
- building and managing an international Enterprise Marketing Team, with team members in Poland, Brazil, Malaysia, and USA
- cooperation with other marketing departments (in Poland, Russia, Malaysia, Brazil and USA)
- cooperation with local sales teams in Poland, USA, Russia, Malaysia, Germany, and Brazil
- managing partnerships 
- proposing and managing budgets
- positioning and messaging
- ICP and persona development
- implementing best marketing practices for B2B customers
- supporting cooperation between global product, sales, and marketing departments
- identifying new areas and channels of marketing growth 
- defining, planning, and executing paid and organic marketing strategies
- designing effective lead scoring, attribution, and nurturing campaigns
- a collaboration with copywriters, designers, and webmasters 
- coordinating external events and trade fairs in EMEA, LATAM, and USA 


I reported directly to the CMO.

GetResponse is all-in-one online marketing platform, helping over 350,000+ businesses, marketers and brands get better results online.

Enterprise Marketing Lead

fluostudio

I worked with some of Fluostudio's customers when they needed product marketing consulting. They were mainly small and medium B2C businesses from industries like smart home, bridal fashion, interior design, wellness, and travel. The main goal was to help them define their go-to-market strategy. The projects included:

- messaging and positioning
- competitive intelligence
- ICP and persona development
- audience segmentation
- marketing strategy
- market research
- designing marketing campaigns
- SWOT analysis
- website and social media profiles audit
- keywords research

Product Marketing Strategist & Consultant

Startup Stage

Startup Stage is a community of more than 3000 startup enthusiasts, including founders, investors and professionals from tech companies. The community was built around a series of events that were a
In my role as a Community Lead, I was responsible for:
- defining events agenda
- managing partnerships
- proposing and finding speakers
- build and manage event landing pages
- designed and execute promotional campaigns to drive sign-ups

I have organized the following editions:
- Startup Stage #18 Product
- Startup Stage #19 Fundraising
- Startup Stage #20 People
- Startup Stage #21 Success

Each of the events attracted ~200 participants.

Community Lead

Innovation Nest

Responsibilities:
- building a base of partners in Europe
- coordination of SaaS Meetups - conferences for  B2B SaaS startups
- coordination of SPIN workshops
- managing social media profiles
- mentoring/consultations for portfolio companies

I reported directly to the COO.

Innovation Nest is a European early-stage VC firm focused on B2B SaaS companies.

Business Partnerships Manager

TRANSPOREON Group

Responsibilities:
•	Create and execute Marketing plans
•       Planing of social media campaigns
•	Propose, organize and execute internal & external events and trade fairs in alignment with the defined sales & marketing goals
•	Propose, design & execute local, industry-specific marketing campaigns (online dialogue marketing, PR, events)
•	Localize and execute global marketing campaigns 
•	Provide input to Corporate Marketing on local campaign needs
•	Account & lead nurturing through direct marketing activities such as mailings and newsletters.
•	Responsibility for accuracy and actuality of local website and landing pages
•	Providing input/customer contacts for case studies
•	Recruit local opinion leaders and use them within campaigns
•	Distribute corporate announcements such as press releases or articles in the regional press either by direct contact or through press agencies
•	Measure effectiveness and efficiency of all marketing activities and adjust approach accordingly.
•.      Ensure that funnel goals are met.
•       Ensure the needed number of leads/opportunities is generated in order to achieve the defined sales goals.

I reported directly to the Head of Field Marketing.

The TRANSPOREON Group links manufacturers, retailers, and wholesalers with logistics service providers. The European market leader for e-logistics and offers 3 SaaS-based logistics platforms.

Growth Marketing Manager

Responsibilities:

- Introducing SaaS products to the Russian market
- Messaging and positioning
- ICP and persona development
- Competitive intelligence 
- Building a base of customers and partners in Poland, Russia and Baltic countries,
- Organization of conferences and events (also international), 
- Lead generation and qualification,
- Preparing press materials and articles,
- Making data-driven decisions
- Preparing case studies and success stories,
- Preparing mailings and newsletters,
- Cooperation with graphic designers
- Taking care of contact with the media,
- Administration of the company website (CMS Typo3)
- HR Marketing & Employer Branding
- SEO/SEM for Yandex.ru
- translation of specialized texts in the field of marketing, IT and logistics (English-Russian/ Russian-English, Polish- Russian/ Russian-Polish)
- Preparing sales offers and presentations

Marketing Specialist

Responsibilities:
- translation of specialized texts in the field of marketing, IT and logistics (English-Russian/ Russian-English, Polish- Russian/ Russian-Polish)
- preparing press materials
- administration of a website

Junior Marketing Specialist

B2B SaaS Product Marketing Leader & Consultant

Seasoned product marketing and GTM strategist and consultant with 12 years of experience working with B2B SaaS products. 

I help B2B SaaS series A or B startups whose current challenges are:

➡️ not knowing how their offer is different than their competitors
➡️ developing a new product and not sure how to position and launch it
➡️ struggling with defining their ICP
➡️ bringing in a product marketing function and not sure how to set it up
➡️ being on the lookout for a product marketer and the recruitment processes last for months, but the projects never stop
➡️ being in need of a maternity leave cover for your PMM
➡️ struggling to alling your revenue teams with unified messaging and enablement

I work as:
⭐ Fractional Product Marketing lead/manager,
⭐ Positioning, B2B SaaS marketing strategy or go-to-market consultant
⭐ Product launch expert

I adjust my services to your unique needs. No one-size-fits-all packages.
I can guide your team, but also support you with execution and take care of your challenges myself. I always start with a “why”,  make things simple, and build repeatable and scalable strategies.

Let's talk!

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