Chubb

Leading the digital transformation of a high-value B2B portal for the #1 commercial lines insurer in the US. Managing and mentoring a design team.

AVP UX/UI Design

Rutgers University

As an Advisor for the Rutgers Masters In Business and Science Externship Exchange Program I guided teams of graduate and undergrad students as they partnered with private companies and government agencies to complete innovative real-world projects. Worked with both students and company stakeholders to devise a customized UX Strategy based on the Design Thinking method. Advised on usability, accessibility and design best practices. Delivered a lecture to all of the externship students on Design Thinking and visual design principles.

Academic Advisor

Fiserv

Sr. UX Design Lead at Fiserv, the original fintech company, one of the world's largest payment processors with numerous Fortune 100 clients. Leading the user experience design of a suite of enterprise level fintech data cloud applications. Designing interactive data visualizations. Mentoring junior designers.

Sr UX Design Lead

Bank of America

Lead the UX/UI design of enterprise level fintech applications, taking a data science platform from a pilot to company-wide adoption using the design thinking methodology. Assess the business requirements and advocate for the user. Conduct usability testing and interviews. Create site maps, user flows, wireframes, mockups and clickable prototypes using Axure, Sketch, and Adobe CC. Ensure ADA and security compliance. Guiding the developers to implement the UI designs. Create and contribute to the design system and style guide. Collaborate with cross-functional, dispersed teams in Agile environment. Facilitate design workshops, educate stakeholders on usability best practices, and mentor junior associates.

Sr UX Design Lead at Bank of America 

Leading the redesign and user experience optimization of a multi-million dollar web store. Designing with the usability research findings and business goals in mind to ensure optimal user experience along with consistent brand identity. Creating low and high-fidelity wireframes, mockups and clickable prototypes using Adobe CC, Axure, and Sketch.

Sr. UX/UI Designer

Points Group - Full-Service Marketing Agency

Led the successful UX/UI design for a medical claims application that inspired the creation of a new scalable solution and greatly increased revenue. Established the style through layout, typography, iconography, and color scheme to ensure seamless omni-channel experience consistent with the brand identity and accessibility requirements. Created site maps, wireframes, mockups and functional prototypes. Prepared timeline and budget estimates.

Sr. User Experience (UX) Designer

Lubina Design

Led the design of client websites and digital marketing campaigns from concept to execution using Adobe CC, Axure, InVision, Google Analytics, HTML/CSS and JavaScript. Provided creative direction that ensures effective synergy between usability and brand image.
Presented seminars on design topics to local business groups. Delivered results for a wide range of clients such as a Swiss watches store, a biotech startup, and a rock band through improving the user  experience of their sites.

Clients: California State University San Marcos Dept of Biology, Swiss Watches of San Diego, BiotechRouter, Bayside Residents Association, The Acro Guitarist, Stronger Than All Fitness Training, Karkaza rock band.

Web User Experience (UX) Designer

Thermo Fisher Scientific / Life Technologies

Creative direction for responsive web design projects for one of the world’s leading biotech companies. Drove growth through user-centered design strategy. Created wireframes, mockups, flow charts, and scenarios from the perspective of the user personas; Ensured consistent brand identity and usability across digital channels as well as compliance with ADA and FDA regulations. Evaluated the user experience through testing sessions, SEO analytics, heat maps, scroll maps, A/B and MVT tests and optimized to ensure best in class experience and increased profitability. Guided cross-functional dispersed teams through the design-thinking based process resulting in cost-savings through more efficient workflow.

Sr. Web User Experience (UX) Designer

Nasoft USA

Led the design of fintech web applications used by Rels Valuation and Wells Fargo Bank based on user-centered design principles. Improved the GUI leading to increase customer satisfaction, error reduction and call center savings. Created wireframes, mockups, prototypes, site maps, user flows, and graphic assets. Produced style guides and design libraries. Worked closely with developers. Presented design best practices to teammates and internal stakeholders resulting in a more efficient project workflow.

Da Capo Design Co.

Da Capo Design Services is a graphic and web design company in Carlsbad, California.

Full stack design of client websites (a mix of Fortune 500 companies such as H&R Block and non-profits) from concept to deployment. Created site maps, wireframes, mockups and flow charts. Built the web pages using Adobe Dreamweaver, Photoshop, HTML/CSS and JavaScript. Collaborated with developers. Led client meetings and presentations. Wrote functional specs and style guides. Trained team members on usability best practices and how to streamline the web design workflow, thus increasing the studio’s productivity.

Clients: H&R Block, MoBio Laboratories, Christie's Place, Da Capo Design Studio

Web Designer

As an AVP of UX Design at the USA's largest commercial insurer, I lead a team of designers to deliver modern world-class digital products. I help cross-functional teams translate business objectives into user-friendly applications where aesthetics and functionality work together to deliver results. I have extensive experience setting the UX strategy for designing enterprise level sites and apps from concept, research and prototyping through launch and usability testing. I guide product development teams through the Design Thinking process, facilitating design sessions that result in productive insights and deliverables. I feel at home in Agile environment. 
Portfolio: www.Lubina.com

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