Luc de Bruin's Linkedin Analytics

I didn’t set out to become an email retention expert. Back when I was still studying, I built 2 small ecom brands - selling through Amazon, Shopify, Bol.com across the US, Germany and the Netherlands. At the time, I tried outsourcing Klaviyo to someone else. But what I got back didn’t make sense. So I opened it up, started testing flows myself… and got obsessed. Fast-forward through a failed inventory run during COVID, a degree in business economics, and a full-time agency role - and I realised something: If you want to become good at something. You have to dial in. For me I know brands were sleeping on Klaviyo. And they did not understand that to win long-term in DTC, retention isn’t optional. It’s infrastructure. Since then, I’ve helped some of the fastest-growing DTC brands in Europe and the US unlock higher LTV, create better customer experiences, and drive consistent repeat purchases. Not short-term hacks. Not just “email campaigns.” Real retention systems. Built to scale. Made to last. Brands like Cloudpillo, EADEM, MACHETE, HBM Machines, Upfront, Polarwise, and more. I work with a team of specialists: → Dedicated email copywriters → Dedicated email designers → And a backend that ensures we manage your entire retention setup Because the best results don’t come from one-off projects. They come when you trust someone to own the system end to end. You don’t just build retention with flows. You build it with trust. Relevance. And repetition. And the only way to make that work is to go deep enough to truly connect with your audience. And when you go that deep, you can’t just own the emails. You have to own the whole system. If your brand is scaling and your retention still feels like an afterthought, let’s talk.