AGH University of Krakow

Teaching International Marketing to MBA and EMBA candidates

Lecturer

Human Centric Group LTD

Co-Founder

Università Bocconi

Providing strategic guidance to last year students
Giving back by supporting the Bocconi Community

Mentor

Cracow University of Economics

Visiting Lecturer of Global Marketing and Advertisement / Marketing Communication

Visiting Lecturer

Wrocławska Akademia Biznesu w Naukach Stosowanych

Visiting Lecturer of International Marketing (Executive MBA course)

Motivation Branding

Motivation Branding is a full-service strategic branding agency and a strategic ally of Human Centric Group LTD.

The key insight is: “Behavior is irrelevant. Motivation is everything.”
 
The company builds successful brands through the understanding of human motivations, based on big data analytics, achieving substantial growth for clients. The founders have experience working in more than 30 countries with brands like: Ikea, Carlsberg, Danone, Coca-Cola, Tine, VG, Møller Bil, Scandza, TGI Fridays, Econa, Xplora, SOS Childrens Villages, Rema 1000, Carrefour, Juventus and many other brands.

www.motivationbranding.com

Big Data Advisor

PostPro SRL

PostPro was a digital loyalty platform able to turn satisfied customers into loyal brand ambassadors. 

The way to do it was very simple: gamification through Instagram.
Once a happy customer shared their positive experience at one of PostPro partners’ venues (restaurants, bars, etc.) on Instagram, she used to get rewarded according to the performances of her post. For every 20 valid likes (real and coming from within country’s borders), she got1 EUR credit to be spent at the relative partner during her next visit, till a maximum set by each partner. 

This solved a tangible problem of all horeca retailers: visibility! It’s not a secret that the algorithm of Instagram highly penalizes business pages. If they don't promote their content with a considerable budget, they often do not even get viewed by their own followers. Moreover, being user-generated content, the credibility of the message delivered was much higher than the one of a sponsored post (at a fraction of the cost, at parity of engagement performances).

After a very promising launch and contracts signed with 30 partners among the most popular restaurants in Milan and Naples, the company was put on standby, partially due to covid restrictions impacting the horeca sector and partially due to a switch of investments priorities of the founders.

Co-Founder and CEO

Garrison Group

Clients followed:
- internationally: Danone, VISA, EFES, Carlsberg, Bayer, Solen, Sanofi Aventis, Raiffesen Bank
- locally: AKSigorta, Soyak, Norwegian Olympics Committee, Sportmaster

• In charge for the whole length of multiple projects simultaneously, from the first contact with the client. Among tasks: administration and contract related responsibilities, allocation of resources, team management, brand and portfolio strategies, execution, follow up.

• Farming Existing Clients and Hunting New Ones

• Consulting clients on potential marketing strategies, including:
o Value diagnostics
o Segmentation and High Value Targeting
o Brand positioning with consumer motivational hierarchies
o Touchpoint communication strategy
o Optimization of Portfolio
o Competitive analysis

Partner / Regional Director

In charge for the whole length of multiple projects simultaneously, from the first contact with the client.
Among tasks: administration and contract related responsibilities, allocation of resources, team management, brand and portfolio strategies, execution, follow up.

Senior Consultant / Project Manager

Develop a comprehensive marketing strategy (including segmentation work, choice of high value target, brand positioning and communication strategy), assist and brief advertising/media agencies throughout the project and provide training to sales people.
Individual responsibilities and autonomy during the whole length of the project
Main Projects Followed: Carslberg Croatia and Serbia, Soyak Siesta (Real Estate Developer, Turkey), Efes Georgia

Junior Consultant

General assistance to Project Managers during the whole project and individual responsibility on specific areas (competitive analysis, high value target definition, influencing model – how the information spreads around the population)
Main Projects Followed: Carlsberg Serbia and Croatia, Solen Turkey, Efes Moldova, Ikea Romania

Senior Market Analyst

Tischner European University

Visiting Lecturer of International Marketing

Pirelli Tyres

Central Demand Planner

Senior Marketing Consultant and Entrepreneur with broad international experience.

Strong track record of generating successful brand strategies leading to double-digit growth with globally recognized clients (both at local and regional level).

Dealing on a daily basis with C-level executives and directors across EMEA region. Experience across all project phases (data analysis, segmentation, targeting, brand positioning, touch-points and media strategy, communication brief, agencies evaluation, action plan and execution).

Passionate about developing people and young talents both professionally and in the academic world. Currently teaching Global Marketing and Advertisement at Krakow University of Economics and International Marketing at University of Business in Wroclaw.

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