Luca De Simone's Linkedin Analytics

Senior B2b Marketing & Communication Manager with +15 years of experience. Background in Multinationals and SMEs - Professional Services and Industrial / Manufacturing Global Marketing and Communication strategy. Plans and campaigns across online, offline and international channels. Marketing and Sales Plan alignment. Sales funnel management. B2b Sales Management of products and services in Italy and International. New customer acquisition. Relationship with external teams and internal functions (Sales, Production, R&D, Legal, etc) Management of budget, people, agencies, distribution partners, key-customers. Highlights: • Head of Marketing and Communication • Senior project manager – online and offline marketing consulting projects • Business development - Italy , EU, USA, Canada, North Africa, China • Start-up: Italian branch (Isp), Digital BU (Consulting), Marketing dept. (Manufacturing) • co-Marketing & Partnership - Italy and International • B2b Sales - marketing and digital solutions / industrial goods and custom solutions. Some achievements: • Marketing function- Start-up and management • Italian branch start-up (internet) • Brand strategy - Italy and International • Lead generation (+ 20%) • Increase in sales (+ 15%) • New products positioning and launch • International business development (+ € 450,000) • Partnership and co-Marketing operations. • Marketing function cost reduction (-30%) • Opening new markets and customers- Italy and International