Match

• Lead AI-driven innovation and product discovery initiatives to enhance user experience and engagement.
• Conceptualize and implement cutting-edge AI features that drive personalized and seamless interactions.
• Collaborate with cross-functional teams to prototype, test, and launch AI solutions aligned with strategic goals.
• Focus on scalability and impact while maintaining ethical AI practices and ensuring user trust.
• Deliver innovative, data-driven solutions that drive key business metrics, particularly around increasing user activity and retention.

Senior Product Manager - AI Innovation

• Led product team of 9 engineers and improved release velocity and quality, implementing agile methodologies, and design review.
• Designed a cohesive vision and strategy for monetization, guiding the quarterly product roadmap and yearly initiatives presented to executives.
• Led project to update the codebase of monetization flows to enable more rapid development, fast experimentation, and data collection accuracy.
• Increased in-app add-on purchases in 71% through subscription flow optimization.
• Reduced the churn rate of subscribers by 6% with the deployment of an auto-renewal reminder, which resulted in a decline in impulse cancellations.
• Mentored two product interns on their paths to full time product managers.
• Launched a partnership with Garbo, making free background checks available for Match users.

Senior Product Manager - Revenue

• Revamped the in-app chat experience resulting in a 6% increase in 10-way conversations.
• Successfully led inclusion efforts to introduce non-binary genders to the Match ecosystem.
• Led a cross-functional team of 18 collaborators to rebrand Match across web and native platforms in partnership with COLLINS.
• Redesigned the interests available on the platform (from 30 generic interests to 150 granular interests), increasing the authenticity of the profiles and surfacing richer content to help with communication.

Product Manager - Member Experience

Match Group

• Designed the marketing stack to enable UA across multiple brands, including Tinder and Okcupid.
• Built an audience management tool to support user acquisition, saving approximately $0.7mm/year
• Led the CRO initiatives that improved the web registration rate by approximately 30%.
• Represented Match Group as a member of MM25.

Sr. Product Marketing Manager

• Communication facilitator between technical and business teams (product, analytics, development and user acquisition);
• Research, identification, and evaluation of user flow and acquisition experience for dating brands of Match Group;
• Product owner of marketing back-office tools (conceptualization and project management);
• Planning and risk management of upcoming challenges on the online marketing space (web and app environments);
• Experimentation of beta and alpha products/features from vendors such as: Facebook, Google, Pinterest, Bing, Twitter, Appsflyer, and more;
• Leadership of retargeting initiatives for several brands of Match Group portfolio;
• Support on product positioning and messaging for dating products in their respective markets;
• Continual evaluation of customer insights through reliable data.

Product Marketing Manager

•Day to day management and analysis of online campaigns including keyword generation, ad copy writing, bid management, landing page optimization and budget management
• Develop methods to enhance marketing team productivity and project management
• Collaborate with other departments such as Product, IT, Design and Finance
• Plan and implement marketing training agenda for new team members

Marketing Manager

Match Group LatAm

• Maintain marketing budgets
• Day to day management of online campaigns in search, Facebook and display channels
• Provide weekly forecasts and tracked performance of campaigns
• Perform research and competitive analysis
• Manage vendor relationships

SEM and Advertising Coordinator

• Develop, manage and execute targeted customer acquisition marketing campaigns
• Perform data analysis to identify new opportunities to improve performance and optimization
• Daily, weekly and month-end creative and campaign performance reports
• Collaborate with design team to create image ads

SEM and Advertising Analyst

Media Factory - Marketing-Digital

• Manage Search analyst team in e-commerce vertical clients
• Develop strategic planning for new clients
• Lead budget allocation for search initiatives
• Participate in weekly meeting with vendors

Online Marketing Manager

• Perform daily reports
• Execute weekly account optimization to meet commercial goals
• Bid management in search account

PPC Search Manager

Betta Group

• Design company website
• Lead relationships with third party back and front-end developers
• Organize company presence in fairs
• Support commercial team with printed material
• Lead relationships with international clients

Technical Consultant

The Box Propaganda e Marketing

Art Director Intern

Sapiens Publicidade e Propaganda

Rede Globo

Special Effects Intern

Passionate internet professional with over 13 years' experience developing profitable digital projects. Areas of expertise include:

• Product Management • Product Strategy & Execution • Go-To-Market Planning • Conversion Rate Optimization • Product Research and Analysis • User Acquisition Strategy • Vendors Relations • Team Leadership • Online Marketing Ops • Agile & Waterfall Frameworks • Wire-framing & Prototyping

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