Google

I have the privilege of leading a team of highly talented individuals — experts in partnering with the top digital and media agencies across the UK & Ireland to drive profitable growth for their customers.

At the heart of our work:

💡 Innovation, with AI at the forefront
📈 Strategic thinking that drives real business growth
🤝 Strong partnerships that unlock long-term success for all

My personal focus is Sales Leadership — with people as the focal point.

Because when we grow our people, we grow everything else: impact, revenue, and results.

Head of Agency - UK & Ireland

Head of E-commerce Mid Market Sales (Italy)

Head of Agency

SAM Mentoring Program

We help coaches and agency owners build happy and successful businesses through an industry-leading mentoring program offering: 

- Daily live coaching with world-class mentors
- State of the art training library
- Access to a community of high-achieving professionals

Founder and Chairman

Genie Goals

Director of Strategy

Rolling Dojo - State of The Art BJJ Academy

I wanted a place where children and adults could learn to do things they thought they couldn't in a safe, clean, inclusive and inspiring environment. A place where people can learn to be better, not better than anyone else but rather better than they were at the beginning of each session; 1% more confident, 1% more empathetic, 1% kinder, 1% stronger - 1% better each day.

Founder

THE AGENCY: BUILD GROW REPEAT. How to build a remarkable agency business that wins and keeps clients

On sale here: https://www.amazon.co.uk/dp/1916015107

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In THE AGENCY: BUILD - GROW - REPEAT, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff). You’ll discover how to: 

- Create a powerful mission that motivates your staff and customers 
- Build powerful sales and pitching processes that win new business - Form a compelling proposition that sets you apart from your competitors 
- Find, train and motivate the best people for your agency 
- Market your agency online and offline with tested strategies and channels 
- Improve profitability 
- Set powerful objectives and build roadmaps that guide you and your team 
- Create bullet-proof agreements and on-boarding procedure 
And much more. 

Author Luca Senatore, Director at multi-award-winning digital agency Genie Goals, (also BJJ and former Mixed Martial Arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He’s a regularly-invited speaker at Google, a top-five-ranked international marketing expert and a straight talker – in this book he leaves no secret unshared. 

“Luca’s genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring.” - Alberto Frasarin - Country Head, Italy - Global Marketing Solutions B.U. - Google

Author

BIQ Partners

Services

•	Sales training
•	Digital marketing 
•	Executive and team coaching

Founder Partner - Acquisition Director

Salus Wellness Limited

Founder partner. Key achievements in this role: 

Located premises in strategic position
Negotiated terms with landlord
Project managed branding and corporate identity process
Established marketing and business development strategy
Implemented business development strategy taking the company to a profitable healthy status in less than 12 months
Created a business that adds value to the community by providing useful services but also contributing to support local causes
Sold the company to other founder partner reaching mutually beneficial terms

Luca Senatore Personal and Professional Empowerment

Small business sales, marketing and productivity consultancy and coaching.

Performance - Strategy Consultant

Head of Agency and E-Commerce Brands at Google.
Former CEO at award-winning, EMEA top 1% Google Premier Partner agency.
Business and Life Mentor.

What if I spend 💲 in training people and they leave?

What if you don’t and they stay?

Here’s the paradox:

→ If you train people well enough to leave…
→ They’re more likely to stay.

Why?

Because people don’t just quit companies.
They quit:

✖️ Poor leadership
✖️ Micromanagement
✖️ Stagnation

They stay:

✅ They stay for growth.
✅ They stay for purpose.
✅ They stay for great culture.

🟧 Retention isn’t a policy
It’s the byproduct of investment.

🎯 In sales teams, invest in skills that compound

-------------- 𝗦𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝗜𝗻𝘃𝗲𝘀𝘁 𝗜𝗻 --------------

🔵 Sales fundamentals
→ Discovery mastery
→ Proposal structuring

------------------------------------------------------

📊 Data-driven performance
→ Pipeline hygiene
→ Forecast accuracy
→ Revenue attribution

------------------------------------------------------

🧠 Soft skills that drive hard results
→ Emotional regulation
→ Listening to understand, not to reply
→ Growth mindset under pressure

------------------------------------------------------

👥 Leadership development
→ How to coach, not just manage
→ Building accountability without fear
→ Creating psychological safety for peak performance

𝗧𝗵𝗲 𝗥𝗢𝗜 𝗶𝘀 𝗿𝗲𝗮𝗹:

→ Teams that receive coaching outperform peers by 19%
→ Reps trained in EQ close up to 4x more
→ Managers who coach have retention rates 40% higher

(Source: CSO Insights, Harvard Business Review, McKinsey)

♻️ Repost to empower better leadership.
🧠 Follow Luca Senatore for more on mindset & growth.

Luca Senatore

Head of Agency - UK & Ireland at Google | Mentor | Author | Leadership, Mindset & Business Growth 🚀

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