Luca Senatore's Linkedin Analytics

Most Marketing Fails. These Didn’t. 🚀 Most campaigns are forgettable. But a few? They change the game. They don’t just sell products. They create movements. They connect with people. 5 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗲𝘃𝗲𝗿 1️⃣ Nike – "Just Do It" (1988) ✔ Sold more than sneakers—sold a mindset ✔ Inspired action, ambition, and belief ✔ Made people feel like athletes, not customers 📝 𝗟𝗲𝘀𝘀𝗼𝗻: Sell the transformation, not the product. 2️⃣ Dove – "Real Beauty" (2004) ✔ Challenged traditional beauty standards ✔ Made real people the heroes ✔ Sparked a global conversation 📝 𝗟𝗲𝘀𝘀𝗼𝗻: Stand for something & people stand with you. 3️⃣ Coca-Cola – "Share a Coke" (2011) ✔ Turned a product into a personal experience ✔ People’s names on bottles = emotional connection ✔ Fueled social sharing & user-generated content 📝 𝗟𝗲𝘀𝘀𝗼𝗻: Make people the center of the story. 4️⃣ Old Spice – "The Man Your Man Could Smell Like" (2010) ✔ Reinvented a stale brand with humor & personality ✔ Created an interactive ad campaign ✔ Led to 125% sales increase in one year 📝 𝗟𝗲𝘀𝘀𝗼𝗻: If you’re not memorable, you’re invisible. 5️⃣ Apple – "Think Different" (1997) ✔ Didn’t talk about features → talked about vision ✔ Celebrated rebels, creatives & pioneers ✔ Made Apple a symbol, not just a brand 📝 𝗟𝗲𝘀𝘀𝗼𝗻: People buy WHY you do it, not WHAT you do. ------------ The One Lesson They All Share ------------ 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: ✅ Tap into identity, emotions & aspirations ✅ Make people feel something, not just see something ✅ Inspire action beyond the purchase 💬 Which campaign do you think was the most iconic? ♻️ Repost to inspire better marketing. 🔔 Follow Luca Senatore for more on marketing, strategy & leadership.