Boston Consulting Group (BCG)

• Working for a stealth start-up in the fashion and fitness sector incubated by BCG for a client in the Middle East
 
• Built the strategy plan and 5-years business plan for the jewellery division of a leading hard luxury retailer

Consultant / Acting Project Leader

• Developed a JV Business Plan within a M&A deal between two fashion e-commerce companies 
• Presented the BCG-Altagamma True Luxury Report as a Guest Lecturer to the SDA Bocconi EMILUX and MiM programs

Senior Associate

• Conducted a strategic review and developed future growth strategy for an Italian sustainable fashion brand
• Developed a promotion optimization strategy for a beauty retail division of a European luxury group
• Developed an ecommerce localization plan, including prioritization of target markets, identification of local partners and implementation plan for a fashion luxury e-tailer
• Worked on a digital acceleration project for a leading eyewear player: focus on digital marketing optimization, website UX/UI improvements 
• Developed a second-hand strategy and business plan for a hard luxury player, with a focus on the online ecosystem
• Worked on a project for an European lingerie fashion retailer, with a focus on its digital omnichannel  strategy
• Customer segmentation projects for (i) a global luxury fashion e-tailer, with a focus on online consumers, and for (ii) a French global luxury fashion house, focusing on China and South Korea
• Conducted commercial and operations due diligence of a lighting player for a private equity fund
• Conducted a strategic review of growth options for a portfolio company active in the lighting space, including assessment of a potential acquisition in the US, for a private equity firm
• Worked on a Logistics optimization project for an Italian Industrial Goods Player 

Other Contributions:
BCG Study & Publication: BCGxAltagamma True Luxury Global Consumers Insights Report 2020
BCG Study & Publication: C-19 Impact on Luxury, Market Scenarios 2020-2022
BCG Study & Publication: The Second-Hand Opportunity in Hard Luxury

Associate

Cartier

•Developed strategic projects to improve the High Jewellery business  (incl. presentations for Cartier ExCO) 
•Contributed to the High Jewellery HQ annual strategic plans
•KPIs monitoring, reporting and ad-hoc analysis for the HJ Director (member of Cartier EXCO) and Mgmt Committee 
•Improved processes to enhance performance, proposing new tools (PowerBI) 
•Contributed and participated at High Jewellery International Commercial Events, with post-event analysis
•Responsible for the Sales Talents for Future program, entailing close collaboration with the Retail, HR, Learning & Transformation Teams; organizer of the Kick-Off Seminar
 •Active member of the "Coordination & Communication" team, to foster communication and exchanges within our department

Int'l High Jewellery Project Manager/Business Analyst

High Jewellery Junior Project Manager/Business Analyst

ESSEC Business School

• Manager of ESSEC Official account on Instagram (collecting +1k followers in 40 days without paid campaigns, reaching 8k followers) 
• Social Media Management: creation promotional content for the School's Marketing department on a daily basis 
• ESSEC Talk: assistance to Prospective Students, guiding them through the application process and integration at ESSEC
• Intercultural Communication: constant promotion of diversity and intercultural events to stimulate incorporation of ethnicity and cultures at ESSEC

Student Ambassador and Community Manager

• Coordination with the Career Service for the creation and implementation of career-related workshops and seminars at ESSEC Asia Pacific
• Responsible for arranging events with professionals from different industries

Responsible for Corporate Relations - BDE Singapore (Bureau des Etudiants)

Hublot

Final Project for the ESSEC LVMH Chair focused on Digital & Visual Merchandising
Leader of the Team 
Winner of the project selected by Hublot Marketing Director and ESSEC LVMH Chair Professors

Consulting Mission (LVMH Chair)

Interparfums Luxury Brands

Directly reporting to Marketing Director supervising Coach, Montblanc, Van Cleef and Arpels and Lanvin perfume brands

• Assisted in the development and implementation of all US marketing programs for new launches and existing products
• Market trends' analysis 
     - Researched competitive best practice, identify industry trends, and recommend opportunities for gift sets, GWP’s, merchandising, price positioning, 360° strategy, advertising & PR campaigns
     - Conducted monthly and seasonal reports (NPD) of the brand and the competition: sell-out trends per retailer, franchise and holiday sets performance, top SKU ranking, pricing analysis and recommendation
     - Weekly and monthly analysis sales reports
• Managed operations with the warehouse: item creations, project briefs, PO’s, inventory
• Coordinated PR mailings to editors and handle ad hoc editor product requests. Prepare PR events for new launches
• Prepared marketing material for the field, helping senior management for global roundtables, regional and national sales meetings, taskforce and retailers presentations (Macy's, Bloomingdale's, Bergdorf Goodman, Sephora, Lord & Taylor, Dillard's, Nordstrom, Neiman Marcus)
• Partnered with Creative team to improve brand visibility and display at point of sale through the development of innovative merchandising solutions and retail tools

Operational Marketing Intern

Kenzo Mode

Project on Digital & Retail (Connected Store Challenge) for Kenzo's marketing team 
Leader of my team with the project "RunKway"
Winner team selected by Kenzo's Digital Marketing Manager

Consulting Mission / Kenzo Connected Store Challenge

• Strategy Consultant at BCG (Boston Consulting Group) in Milan, working predominantly in Fashion and Luxury 
• Former High Jewellery Project Manager/Business Analyst at Cartier in Paris
• Guest Lecturer at SDA Bocconi for the BCGxAltagamma True Luxury Consumer study
• International Background: studied/worked in Italy, Finland, London, Paris, New York and Singapore
• ESSEC Msc in Management (Grande Ecole) alumni,  ESSEC-LVMH Chair member ESSEC Italia co-founding board 
• Università di Trento Economics & Management alumni 
• McKinsey Next Generation Woman Leader 2019 
• Mentor and Coach at Mentors4u
• A travel blogger in my spare time
• Founder of The EmpowHERed (IG page)

Don't hesitate to get in touch with me if interested in my profile at lucia.casagranda@essec.edu

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