Antler

Founder in Residence

GrowthCube.io

Helped 10+ B2B startup founders & and their GTM teams build a predictable, repeatable, and scalable growth engine by automating 100% of the demand generation efforts.

Trusted by B2B Ecommerce category leaders @FERMÁT @Superfiliate @AfterSell @TripleWhale @PackDigital @ShopCircle

Co-Founder & CEO

Plobal Apps

Built and managed a 9-person team that helped Plobal Apps generate 75% of the entire company pipeline deals through paid acquisition channel, intent-based outbound and a content machine.

Plobal Apps, a global Shopify Plus Partner, that builds merchants' powerful iOS and Android mobile apps. Expanded our merchant base in North America, providing value using push notifications to triple conversion rates of email and SMS. We currently serve over 4,000 businesses including Steve Madden, ELO, Greats, FOREVER 21.

Vice President of Marketing

Shop Circle

Helped Shop Circle build their go-to-market strategy for the first 6 apps of their portfolio. 
I run their paid acquisition channels that generated a 6:1 LTV to CAC ratio across all 6 Shopify Apps.

Shop Circle, a leading e-commerce app operator, has launched out of stealth mode to reveal its expanding tech suite with a $65M in financing.

GTM Advisor

Gorgias

Joined Paris office and run the paid acquisition channel.

Gorgias provides an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels. Connect all your business and social apps, and turn customer support into a revenue-generating activity!

Growth Marketing Manager

Cartloop

Built the marketing-led growth strategy that scaled Cartloop from 0-1 journey while hiring a growth team.
- B2B Paid Media: Facebook, Google, Shopify Ads
- Built a community & social selling channel
- Organic: App store optimization

Head of Growth Marketing

VITALS

Built a marketing-led growth strategy from the ground up while hiring a growth team.
- B2B Paid Media: Facebook, Google, and Shopify Ads
- Built a huge influencer partner program: 15+ most well-known Youtube influencers promoted Vitals without paid sponsorships
- Organic: AppStore Optimization, ranking VITALS no 2 in the Shopify App Store

Vitals is an all-in-one sales and marketing app for Shopify merchants to optimize and grow their brands, bringing 40+ essential apps under a single roof.

Head of Growth & Partnerships

Ad Master Media

Helped dozens of brick & mortar stores in Eastern Europe build & market Shopify stores and run a portfolio of e-commerce brands.

Co-Founder

Extravagant Jewel

Run an e-commerce brand on Shopify focused on jewelry.

Sport Couture Group

Worked on the Google Ads strategy for Sport Couture portfolio brands like Burberry, Zegna, Michael Kors, Paul Smith, Puma, Adidas, Converse, New Era, Vans.

Growth Marketer

I'm a passionate data-driven growth marketing leader with a compelling history steering GTM teams in early-stage startups. I thrive on building predictable, repeatable, and scalable growth engines, with a strong foundation in marketing, sales, and partnerships.

In a diverse career spanning full-time roles, advisory positions, and successful engagements with GrowthCube clients, I curate a portfolio of over 15 startups, actively contributing to their growth journey with hands-on expertise.

Past 8 years:
- Co-founded @GrowthCube & built growth for @FERMÁT @Superfiliate @AfterSell @PackDigital @TripleWhale
- Built growth @PlobalApps @Shop Circle @Gorgias @Cartloop @VITALS
- Built and scaled several ecommerce brands and a Shopify Agency.

Area of expertise:
✓ B2B Acquisition & Conversion
✓ Automated Outbound
✓ B2B Paid Advertising
✓ Multi-channel Lead Gen & ABM

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