AdsLux

We help 7- and 8-figures purpose-driven ecommerce brands grow to $50M+ a year by using the profit-first SCALE5 ecommerce scaling system, Scrum, and cutting edge marketing technologies.

Chief Executive Officer

GrowthMentor

eCommerce Growth Mentor

AdVenture Media Group

• Brands I've helped grow: Slinger Bag, Grown Brilliance, Baketivity, WoodSpoon, Picture Frames, Motiv-Art, AccuQuilt, MemoryStitch, KetoKrate, Sports Illustrate's 888, Sofamania, NYF Advertising Awards, Mednax, Michael Aram, LifePro, Orthodox Auto, MakeStickers, PDF Extra, AIRVIA, NockNock, Prestige Time, M. Shanken Communications, Jacquie Aiche.
• Developed advertising strategies and creative concepts
• Consulted other media buyers on strategy for their own accounts
• Created Madgicx strategy playbook
• Managed Facebook and Google ads accounts for multiple ecommerce clients.
• Created detailed guidelines for copywriters and creative specialists
• Recruited other media buyers, copywriters, and creative specialists.
• Analyzed and recommended productivity tools as well as design agencies for collaboration purposes

Senior Paid Social Strategist/Head of Facebook Strategy

Chappell Digital Marketing

• Brands I've helped grow: Power Crunch, Angel's Skates, Sprinkle Pop, Waterboy, Element Wheels, Variant Wheels, VIP Preferred, Octi, Shop House Company.
• Oversaw omni-channel strategy for ecommerce brands.
• Managed Facebook and Google Ads media buying team.
• Created an Ultimate Black Friday & Holiday Advertising Strategies ebook.

Head Of Digital

Atelierele ILBAH

• Developed full Facebook ads course material for the largest professional training company in Romania
• Held live class training for business owners and digital marketers who passed committee-supervised exams and got certifications accredited by the local Ministry of Education

Facebook Ads Professional Trainer

Bunty SomRoy

• Managed Facebook ads accounts for TimeDoctor.com and Recess.io (one of Ryan Deiss's/DigitalMarketer.com's SaaS companies).
• Created ads funnel and strategy for the accounts.
• Developed copy and creative concepts and strategy.
• Assigned creative briefs to creative specialists
• Assigned copy to copywriters

Facebook Ads Account Manager

Augmen Digital

• Created Facebook ads campaign strategies for another agency's clients based on on-boarding questionnaire and further market research (competitor research, buyer personas, copy angles, creatives ideas, etc).
• Delegated tasks to Junior Media Buyer, Copywriter, and Creative Specialist for the purpose of building coherent Facebook ads campaigns.
• Created weekly reports for the on-going campaigns.
•  Audited account performance and came up with new strategies to improve KPIs.

Senior Facebook Media Buyer

Miravelli

• Created digital marketing strategy for women's fashion accessories store.
• Implemented Google Search Ads, Google Display Ads, Google Shopping, and Facebook ads campaigns.
• Lowered ad cost per purchase by more than 50% through advanced optimization techniques for all the main digital marketing channels.
• Created effective email list building strategies to collect leads as low as 3 cents/lead.
• Improved website UX and average conversion rate from 0.5% to 2.2%.

Founder & Digital Marketing Manager

Tom's Hardware

• Wrote security and technology news articles
• Wrote reviews for security software and hardware, smartphones, processors and cryptocurrencies
• Interviewed technologists from large companies such as Intel, IBM, Google, BMW, Volkswagen, and more.

Contributing Writer

TechDomino.com

• Managed a team of 9 contributors
• Created website architecture and designed the site's user experience.
• Created content marketing strategies and campaigns that increased revenues by more than 3X.
• Drove cheap traffic with good conversion rates to affiliate offers.

CEO at Adslux.com - We help health & supplement brands scale to $50M+ through profit-focused growth marketing strategies.

Experienced digital marketing specialist for over 15 years with studies in business administration and marketing. Passion for creating business and marketing strategies and always optimizing advertising campaigns for efficiency and performance. Have an analytical mind that's always looking to find patterns and trends even in small data sets. Love traveling to new countries I've never visited before and discover their rich histories.

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