Istituto Italiano di Fotografia

Definition of marketing and communication strategies for both B2C and B2B; scenario, competitor, and benchmark analysis; online presence data analysis; copywriting for websites (Wordpress); SEO optimization; advertising campaigns and SEM (Google Ads, Meta Ads); preparation of newsletters and DEM (Mailchimp); social media management and marketing; fundraising and participation in public funding calls; supervision of press office activities; creation of promotional material; merchandising design; development of new projects and partnerships; PR and co-marketing; coordination in programming the educational offer and defining pricing; conducting open days; organization of events and exhibitions.

Marketing Manager

Università Cattolica del Sacro Cuore

Assistant to Professors De Angeli and Biraghi. 
Crisis management, the measurement of KPIs in communication projects and the Corporate Lobby are the academic subjects I cover in depth in my university lectures.

Assistant Professor Of Communication

Honorary Fellow & Assiatant Professor: collaboration in the teaching activities of Business Economics's Department.

Assistant to Professor De Angeli during COMMUNICATION MANAGEMENT.
Department of Economics and Business Management Sciences.

(Since November 2018) Assistant to Professor Biraghi during OMNICHANNEL MANAGEMENT.
Department of Economics and Business Management Sciences.

http://milano.unicatt.it/economia
http://dipartimenti.unicatt.it/segesta

Cultore della Materia

Sapienza Università di Roma

Assistant Professor "Corporate Communication and Advertising Strategies Laboratory."
SPS/08: Sociology of cultural and communicative processes.
Assistant to Chiar.mo Prof. De Angeli and Chiar.mo Prof. Lombardi

Cultore della materia

Studio Luciano Lucci

I support professionals and SMEs in the areas of: strategic marketing, data analysis, ecommerce, Google and Facebook ads, CRM (mainly HubSpot).
When the project is larger, I involve other professionals with whom I usually collaborate and I act as a 'collector' (project management).

Strategic Communications 

Serra&Fonseca

As a freelance consultant for Serra&Fonseca, I passionately manage eCommerce and website design, ensuring an optimal user experience while keeping a vigilant eye on performance through advanced CRM strategies and cutting-edge SEO/SEM tactics.

Marketing Communications

Roomtastic®

Roomtastic® offers housing solutions for students and seconded workers.
Roomtastic® helps students find the best accommodation in the city by entering their apartment/room and finding the perfect match.

Since February 2017 Roomtastic® has been a partner of Università Cattolica del Sacro Cuore, one of the most prestigious universities in Italy, which boasts a headquarters in Milan and branches in Rome, Catania, Brescia and Piacenza.
The main objective of Roomtastic® is to guarantee university students the possibility to search and offer rooms and flats in the simplest, most economical and transparent way.
Furthermore, Roomtastic® is equipped with the highest security standards and an encrypted https connection. 

Roomtastic now has around 80,000 registered users from all over Italy and foreign students.

sites: www.roomtastic.it / www.roomtastic.net

Co Founder

MetroQuality Milano

MetroQuality Milano is the showroom in the heart of Brera dedicated to architects and designers. With a large material library in over 450 square metres, it is the point of reference for design professionals.
I take care of institutional communication and social management, including the Wordpress-based site integrated with HubSpot, newsletter management and conversion monitoring. 
During design-related events, I coordinate with journalists and trade publications to amplify brand visibility and attract the target audience: architects and designers.

Responsabile Comunicazione e marketing

LUBICS

Adept at customers portfolio development, I leverage content marketing and SEO strategies with a sharp focus on ROI and campaign optimization. My drive to deliver tangible results has established a robust track record in enhancing client engagement across digital platforms.
Marketing strategy for b2b e b2c clients
Proprietary CRM development integrated with HubSpot

Marketing Communications 

Edizioni ESTE

Head of marketing and communication.

Leading the Marketing and Communication department, I orchestrate a dynamic team of four rising talents, guiding them to excel in brand representation and messaging across all channels. Responsible for maintaining and enhancing ESTE's public image, I skillfully balance both online and offline platforms to deliver a cohesive brand story. My daily duties encompass hands-on CRM management and meticulous data analysis to drive our strategy forward. I am dedicated to crafting and implementing incisive marketing plans, ensuring every initiative is data-driven and aligned with our overarching business objectives.

Head Of Marketing Communication

ProfessioneFinanza

Development and strategy of Professione Finanza portal, SEO optimisation, analysis and daily reports on ecommerce performance, database management (over 50k master data), DEM planning.
Development of the LMC platform lamiaconsulenza.it, the first portal in Italy that certifies the skills of financial advisors and puts them in contact with potential new clients.

Responsible for the PFObservatory's study center.

Marketing Communications Specialist

Experienced in strategic communication with a strong creative mindset.
I'm deeply passionate about photography, art, and literature. I'm a devoted advocate for nature and find joy in activities such as scuba diving, fly fishing, running, and exploring diverse cultures. 
A serial reader, I gravitate towards adventure literature, loving the works of literary giants like Jack London, Stevenson, Joseph Conrad, Melville, and Bruce Chatwin.

In terms of education, I hold a MA in Economics. I currently serve as an Assistant Professor and also contribute as a member of the exam committee at both Università Cattolica del Sacro Cuore and Università La Sapienza.

To get in touch please write to studio@lucianolucci.it

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