SAZKA a.s.

—  managing, analyzing, and optimizing paid campaigns (Facebook, Instagram, Google Ads - search, Youtube, Sklik - search) - mainly performance (acquisition - lead generation), and brand campaigns for various gambling verticals (lotteries, scratches, e-scratches, sports betting)
— reporting results, allocating investments, suggestions for changes, testing, etc.

PPC specialist

IKEA Group

— regular web analysis and evaluation of web performance
— monitoring and analysis of the customer's journey on the web (Contentsquare)
— reports creation (Google Data Studio, Google Analytics)
— performance and content marketing support

Online performance specialist

Studio Moderna

— developing, implementing and managing strategy of paid social media campaigns
— creating paid campaigns on Facebook and Instagram with various objectives (for 5 e-shops) - conversions, lead generation, drive to retail, events engagement, brand awareness, job advertisement
— monitoring, analyzing and optimizing campaigns and allocating the investment on a daily, weekly and monthly basis with the main objective of maximizing the profitability
— reporting of performance to management
— testing new approaches

Social Media Advertising Specialist

— creating plans of e-mailing campaigns weekly according to the marketing plan and secondary marketing plan and their execution
— creating business targeted e-mails promoting products or brands (5 e-shops)
— editing e-mail templates (HTML) and visuals as required by individual marketing campaigns
— database segmentation, A/B testing
— monitoring, analyzing and optimizing campaigns based on results
— reporting the results of e-mailing campaigns
— creating marketing content, copywriting
— managing pages and creating organic content on social media

Taplio

Lucie Škardová's Linkedin Analytics

Lucie Škardová

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Lucie Škardová

Want to drive more opportunities from LinkedIn?

Lucie Škardová's Linkedin Analytics