Wright Idea Digital

✓ Marketing Strategy: Plan and orchestrate 360-degree digital marketing campaigns by conducting a goals/needs assessment with the client and in-depth research on both the industry and competitors to develop a strategic plan

✓ Growth Marketing & Analytics: Optimize paid ads by examining hook rates, customer acquisition costs (CAC), and A/B testing for improved conversions to maximize ROI

✓ Content Strategy & Planning: Oversee full social brand strategy by developing websites, content, and brand kits from scratch including visuals, newsletter templates, fonts, colors, and logos to ensure a cohesive user experience

✓ Social Media: Write, edit, and publish engaging, on-brand copy for social media including reels, carousels, and static posts; resulted in a +400% surge in followers in < 6 months; Develop multi-platform cross-posting engagement strategies, including 12-month, pre-scheduled content calendar

Growth Marketing Specialist 

Goldman Sachs

✓ Planned and orchestrated high-impact marketing events for up to 600 attendees, with the goal of refining and bolstering the company’s brand and identity as a leader in financial expertise

✓ Leveraged data analytics to optimize future event planning, driving a +15% increase in event participation 

✓ Collected data on attendance and engagement, providing accurate reporting and analytics for strategic planning

Experiential Marketing, Events

JPMorgan Chase & Co.

✓ Planned and executed up to 40 high-profile marketing events per week  across diverse industries for up to 200 attendees with the goal of acquiring new clients to increase revenue 

✓ Offered a promotion in < 3 months due to high quality performance, teamwork, and innovation

Experiential Marketing, Events 

Results-driven Growth Marketing Specialist with international experience, recognized for thriving at the intersection of strategy, creativity, and execution. Skilled in audience research, organic content creation, and social media management (Instagram, TikTok, Facebook). An expert in crafting impactful campaigns with a human-centered approach. Strong ability to deeply understand audiences and create tailored digital experiences, connecting brands with their target audiences to help them thrive in a competitive landscape.

Specializations:
👉 Social Media Strategy
👉 Content Creation & Branding
👉 Growth Marketing
👉 Digital Storytelling

Taplio

Lucinda W.'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lucinda W.'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Lucinda W.'s Linkedin Analytics