Graygraph Technologies Pvt Ltd

Project Manager

Aware: Health Rewards App

- Developed and executed SEO-optimized content strategies, leveraging tools such as SEMRush, to drive organic traffic and enhance online visibility.
- Achieved significant keyword rankings on Google search results within a short timeframe, with numerous keywords appearing on the first and second pages.
- Managed the publication of blogs on the website using Webflow, ensuring adherence to brand guidelines and content quality standards.
- Conducted monthly reviews of Aware's content strategy, identifying areas for improvement and implementing adjustments to enhance effectiveness.
- Ensured the quality and consistency of content across all social media platforms by reviewing and proofreading posts before publication.
- Created engaging scripts for reels and recorded video content to drive user engagement and brand awareness.
- Oversaw the management of all social media channels for Aware, utilizing tools like Meta Business Suite and Zoho Social to schedule posts and analyze performance metrics.
Generated daily posts for Aware's internal community, fostering engagement and communication among team members.
- Crafted compelling email templates for external communications, maintaining brand voice and effectively conveying key messages.
- Collaborated on the enhancement of website copy for the Aware website, optimizing content for SEO and user experience.
- Actively engaged with the Aware audience through various social media interactions, including likes, comments, shares, and daily story creation.
- Played a key role in accelerating Aware's Instagram growth from zero to over 900 followers in less than 8 months, driving meaningful engagement with the audience.
- Participated in and gleaned insights from meetings with SEO consultants to implement strategies for improving website ranking and performance.

Content and Enagement Manager

- Cultivated partnerships with over 10 healthcare brands across India and internationally.
Produced a wide array of blog content covering diverse healthcare topics, catering to target audiences' informational needs.
- Developed engaging social media content to bolster brand presence and drive audience engagement.
- Crafted compelling website copy to effectively communicate brand messaging and value propositions.
- Formulated persuasive email campaigns to foster client communication and drive engagement.
- Created impactful advertising copies to promote healthcare brands and services effectively.
- Cultivated and maintained a strong personal brand on LinkedIn to establish professional credibility and industry influence.
- Efficiently managed multiple concurrent projects, ensuring timely delivery and adherence to high-quality standards.
- Cultivated enduring client relationships by consistently delivering exceptional service and results, resulting in repeat business and referrals.
- Collaborated closely with clients to discern target audience preferences and brand tone, delivering tailored content that resonated with readers.
- Implemented industry-leading SEO strategies to optimize content visibility and drive organic traffic to client websites.
- Successfully managed a diverse portfolio of projects simultaneously, meeting stringent deadlines while upholding superior quality standards.
- Conducted thorough research on various healthcare topics to ensure content accuracy, relevance, and adherence to industry best practices.

Healthcare Content Writer

I am a seasoned digital marketer with a passion for creating engaging content and optimizing it for maximum visibility. 

In my recent role as the Rewards, Content, and Engagement Manager at the Aware Health Rewards App, I executed a comprehensive content strategy that significantly boosted organic traffic and improved SEO rankings. By leveraging tools like SEMRush and Webflow, I achieved top 100 rankings for hundreds of keywords within six months, with numerous keywords appearing on the first and second pages of Google search results.

I excel in managing social media channels and engaging with online communities to drive brand awareness and audience engagement. Leveraging platforms like Meta Business Suite and Zoho Social, I've successfully grown and nurtured Aware's social media presence on Instagram, Facebook, Linkedin, and Twitter. I fostered meaningful connections with our audience and drove engagement across multiple channels.

Additionally, I scripted and recorded reels for Aware, creating engaging video content that resonated with our audience and further bolstered our online presence.

My proactive approach to outreach resulted in successful partnerships with leading brands, further enhancing Aware's value proposition.

With over 2 years of experience as a Freelance Healthcare Content Writer, I've collaborated with 10+ healthcare brands worldwide, delivering compelling blogs, social media posts, website copy, emails, and ad copies. My strong personal brand on LinkedIn led to repeat business and referrals from satisfied clients.

I am dedicated to continuous learning and staying up-to-date on industry trends, as evidenced by my ongoing professional development initiatives.

I am now seeking opportunities to leverage my skills and expertise in digital marketing, content creation, and SEO to drive impactful results for a dynamic organization.

Please contact me at luckymehtani2@gmail.com.

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