Content Craftery Media Company

- Perform content audits to identify loopholes and areas of improvement 
- Optimize each piece of content for maximum results on social media 
- Create inbound marketing strategies to meet the business goals of each brand 
- Create and design lead magnets like eBooks to drive leads and subscribers 
- Optimize marketing automation and lead nurturing processes through email, content, and social channels 
- Conduct data analysis to improve social media strategies and efforts 
- Develop and execute social media campaigns to increase brand awareness and engagement.
- Manage and maintain the brand's presence on various social media platforms.
- Collaborate with the marketing teams to integrate social media efforts into the overall marketing strategy.
- Create and curate engaging and shareable content for social media.

Marketing Manager

African Ubora

Served as a marketing assistant to Belle. I assisted Belle, the CEO of the Company in the day-to-day marketing activities.

I executed the following tasks:

-Designed branded social media infographics, carousels, and short videos for Linked In, Instagram, Facebook, Twitter, and Pinterest.
-Wrote captions and added relevant hashtags to complement the main post and to ensure maximum reach.
-Created content that was in line with the set strategy; using the right tone and visuals.
-Planned, batched, and scheduled content on a weekly basis to ensure consistency at all times.
-Responded to all comments and followed up with potential leads.
-Planned the week on Clickup every Friday to ensure proper time management.
-Researched, drafted, and wrote blog content using the right keywords and affiliate links.
-Designed the brand's WordPress website when the need arose.
-Analyzed data on a weekly basis to ensure the brand was growing in reach.
-Created reports on a weekly basis to ensure we were on track with the Quarterly goals.
-Wrote email newsletters to nurture our audience and build a loyal fan base

Executive Marketing Assistant

Solseed Marketing Group

Served as a marketing assistant at Solseed. I assisted Meggen, the CEO of the Marketing agency in the day-to-day marketing activities.

I executed the following tasks;

-Conducted market research to better understand the marketing needs of the organization and its target audience.
-Created a social media calendar in Excel on a monthly basis.
-Created and scheduled content on a weekly basis.
-Responded to customers and comments on different social media platforms.
-Researched leads for the business in order to increase our conversion rates.
-Researched, drafted, and wrote blog content to attract more leads and improve conversion rates.
-Supervised other freelancers and divided responsibilities to ensure performance.
-Designed Excel sheets for commercial purposes.

As a freelance social media manager for various brands, I executed the following tasks:

-Created editorial and content creation calendars for various media platforms and outlets.
-Conducted market research to determine a target audience’s needs, wants, habits, interests, and other relevant factors used in creating targeted marketing campaigns.
-Researched previous successful campaigns to understand what worked, what did not, and what could be improved
-Managed Facebook groups.
-Edited YouTube videos.
-Designed WordPress websites.
-Wrote articles.

Digital Marketing 

Hoggers Limited

-Coordinated between finance and marketing departments to ensure the budget wasn't exceeded.
-Verified petty cash to ensure we had enough cash flow.
-Verified and processed supplier invoices to ensure our suppliers were paid on time.
-Reconciled supplier invoices on a daily basis to ensure reports are accurate.
-Bank Reconciliation
-Prepared statutory deductions like Pay As Your Earn (P.A.Y.E)
-Created detailed and visually appealing graphs and presented them to business decision-makers
-Prepared a cost of sales (C.O.S) report for all 10 branches
-Prepared Financial Reports like the Income Statement every last week of the month
-Stocktaking on a monthly basis
-Prepared Financial analysis reports on a weekly and monthly basis
-Assisted in the daily operations of the Accounts Department

Administrative Assistant Accounts Payable

Strathmore University

-Conducted market research and analysis for the business by interviewing local businesses and asking them to fill out forms
-Helped local business owners improve revenue through marketing
-Automated financial processes for local business owners
-Helped business owners manage cash flows, profits, and revenues

Finance & Marketing Trainee

Hi, I'm Lucy, a CPA and a Marketing Manager at Luwany Studios, a creative agency that helps entrepreneurs grow their online presence and impact. I have a Bachelor of Commerce degree in Finance and Marketing from Jomo Kenyatta University of Agriculture and Technology, and I love everything marketing.

I specialize in content and inbound marketing, creating and optimizing lead magnets, social media campaigns, and email marketing strategies to drive leads and conversions. I also perform content audits, data analysis, and market research to identify and leverage the best practices and trends for each brand. I enjoy collaborating with the marketing teams and other stakeholders to ensure alignment and integration of the marketing efforts across the platforms and channels. My goal is to fuel entrepreneurs with effortless social media success and genuine organic insights. Are you ready to rock the digital scene? Let's connect and explore the possibilities together.

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