Lucy Z.'s Linkedin Analytics

As an experienced creative professional, I have provided design leadership and art direction for small and large-scale projects across various channels and media, including video, social, web, email, campaigns, events, OOH, and digital and print assets. I have developed creative strategies to address marketing and business objectives, provided creative direction for photo shoots for both product stills and on model photography, and led presentations for brands such as Oracle, Chevron, and VF Corporation, among others. I have collaborated with copywriters, video editors, and designers to build creative solutions to address specific project objectives, ensuring brand guidelines and directives are embraced and adhered to in all executions. I have also mentored and managed designers and creatives, fostering a culture of innovation and excellence. I have a strong domain expertise in B2B, B2C, and DTC branding and design for digital and print, as well as UX, video, social media, and animation. I am fluent in English and Spanish, and proficient in various design tools and platforms.