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As a journalist turned tech and communications strategist, I've spent over a decade mastering the art of storytelling for brands and businesses. My journey began as a producer and reporter, which led me to Estonia's thriving tech scene in 2017. Transitioning from reporting on technology to immersing myself in the startup ecosystem, I leveraged my media acumen to elevate PR, communications, and branding for crypto-focused startups and high-growth tech companies on an international scale. My adventure in the startup realm has been rich and varied, handling everything from PR and CSR to crisis management, brand strategy, R&D, project management, digital marketing, creative direction, and team leadership. I've built and nurtured high-performing teams, guiding them through challenges to deliver tangible business results. Now based in the UK, I continue to lead the charge in crypto communications for the financial regulator, shaping the narrative around emerging technologies. Professional highlights include: - Seeing my documentary on solar panels aired on TV over in the USA. - Activating the CONIFA Euros as lead sponsor and watching football teams with a cause flourish. - Landing a co-authored feature on trends in European politics in leading Austrian national papers. - Securing 95+ media placements with one reactive brand marketing idea. - And, most importantly, having the pure joy of helping develop some seriously talented professionals along the way. While I'm a self-confessed politics, podcasts, history and language nerd, you'll also find me working towards my Psychology Masters in my spare time.
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