Lucy Whittington's Linkedin Analytics

I help software, tech and professional service founders and business owners get better results, by fixing messaging that doesn’t land, offers that aren’t working, positioning that’s off kilter or a sales process that’s not delivering. My method is MOPS - a smarter way to simplify and sort out your sales and marketing strategy. MOPS = Message. Offer. Positioning. Sales Process. Message – saying the right thing to the right people Offer – selling the thing(s) people actually want Positioning – standing out in your market, where you want to be Sales Process – getting you noticed and making it easy for people to buy from (and buy again) Instead of trying to “do all the things”, I only focus on the right things that’ll make a difference in your business. MOPS is for you if: - You’re launching a new app, platform, or service and need a clear go-to-market plan - Your sales are stuck and your current marketing isn’t cutting it - You’re scaling and want to tidy up what’s working and add smart extras - You’ve outgrown your old message or offer and need to rethink your position in the market How MOPS works: Depending on the size of your MOPS Review, you’ll get: A practical, commercial plan you can actually implement Strategic clarity and honest advice (I call it being ‘nicely blunt’) A sounding board for offer design, go-to-market plan, and your sales process Follow-up support and advice while you take action (optional but powerful) Experience highlights: - 30 years in marketing, sales and strategy for software and service businesses - Xero UK launch team Marketing Director - Led repositioning and SaaS exit for staffing/marketplace platform - Additional experience in accounting, finance, HR, CRM, legal, wellness, consulting - MBA qualified but more usefully, a ton of commercial experience - Startup mentor for trusted oragnisatons running accelerators and cohorts >>Want a MOPS plan for your business? Drop me a DM and I’ll point you to my free MOPS Checklist, or we can book a quick call to see if a Review is the best next step.