Lucy Whittington's Linkedin Analytics

Delivering clarity on simpler or smarter ways to launch or grow your SaaS, Tech or Professional Service business. MOPS is my take on marketing and sales strategy that works: Message - the outcome, result or value you deliver Offer - your core product and service Positioning - where you are in the market Sales Process - your customer journey (from first impressions to loyal customer) If you’re looking to launch a new app, software, technology or service I’ll help figure out a simple actionable plan to make that happen. If your sales are stuck and need a rethink, or you know a change in marketing direction is required, a MOPS review is the perfect place to start. Instead of trying to do ‘all the things’, instead only do the right things for your business. MOPS is either creating your first marketing plan, or tidying up what’s already working and adding in smart extras that make a difference to your results. Working in 90 day sprints, each MOPS plan takes you a stage further with your marketing and sales. From pre-launch plans, to pilots, to scaling your sales, we’ll focus on what needs to happen next. Having worked with start-ups through PLCs, I haven't run out of marketing ideas yet. And while I have an MBA that I thought I needed, it's the many (almost 30) years of experience in software, SaaS and Professional service marketing that helps me see the wood for the trees. I’m not saying I’m old… but I do remember Google in Beta and my job being to write the words on the outside of software boxes! My software and service experience currently spans: - Accounting* - Financial - HR - Staffing** - Reporting - CRM - Data analysis - Property - Legal - Wellness - Consulting *Marketing Director for Xero UK launch team **took internal tech of a marketplace platform to pivot to a public SaaS and exit All good software and services solve a problem. So the approach to the market is always the same - find the people and organisations with the problem you solve, and tell them how you can help. Most importantly I love making things work better. I combine my experience with a big dollop of intuition and the ability to 'see' what's missing. That then goes into proven plans and go to market strategies and we have your ideal MOPS. I can be blunt, but that often helps ‘dump’ things that are a distraction. If you like the idea of some MOPS plans for your business, please DM me and ask for more info (I’ll also point you to my free MOPS checklist for starters).