L'Oréal

Global CRM Director

As CRM Director, I lead the CRM practice for L’Oreal Canada in the Corporate team with main mission to support 20+ brands strategically, improve process and general CRM/Database and SFMC practice in Canada to drive sustainable growth

   - CRM fundamentals – from compliant and qualitative data collection to relevant multi channel targeting
   - SFMC Center of Excellence – build an internal team with IT partners to support a healthy SFMC practice development
   - Incrementality tracking implementation to understand the real added value of direct (email/sms) and indirect (paid) 1p database
   - Customer journey mapping to focus on what really matters for customers and deliver value while mastering costs
   - Loyalty programs – overall assessment and optimization of existing and potential loyalty programs for B2C and B2B brands

As Data Science Director, I lead the 1P data practice (collection, compliance, reporting / visualisation, analytics squad) and data transformation of L'Oréal Canada

   - Customer data lake roll out (14 data sources integrated) in AWS S3 + databricks in collaboration with the IT teams
   - Data transformation roadmap – assessment of data practice (talents, systems, governance, business maturity, business use cases) and roadmap to bring our teams further (governance, visualisation, analytics, advanced data science – all supported by data literacy and data storytelling)
   - Executive training / education on power of data, roadmap to make L’Oreal Canada a truly data driven company
   - Team recruitment (external Data Science partners, Universities, internal team member) to build L’Oreal Canada Data Lab 
   - Assessment and selection of business use cases to be solved using data science with L’Oreal Mancom
   - Delivery of usable data solutions for business teams (Amazon keywords predictive modeling, products allocation to reduce waste, database enrichment using internal and external data, …)

CRM & Data Science Director

Le Groupe Cirque du Soleil

Use data science & market research to drive short and long term growth:
—> Data science & Research: vision & roadmap, team / software and suppliers selection, data literacy plan, use the power of our newly deployed analytics solution (Google Cloud Platform) and Research suite (Qualtrics) to improve fan engagement and fuel brand, product, sales and marketing strategies and tactics.
—> Fan Engagement: relaunch of Club Cirque (branding, value proposition, external partnerships) and preparation of paid membership program launch

CRM, Data Science & Insights Director

My mission as CRM Director is to connect fans around the globe with Cirque du Soleil Entertainment Group Brands. From an internal point of view, this means shifting from being show centric to being fan centric in our marketing & sales approach.

Several pillars supports this mission: 
-	Build a technological environment and databases that support Cirque du Soleil Entertainment Group expansion (new territories, new brands / M&A) in a context of constant evolution of consent and privacy legislations
-	Have a growing, enriched and engaged fan base worldwide, both for B2C and for B2B 
-	Develop a holistic understanding of fans profiles and behavior that fuels the whole digital strategy (Fan journey, Cross brand Marketing, Segmentation, …)
-	Deploy omnichannel and personalized digital campaigns in an automated manner using the power of Salesforce (Marketing Cloud and Sales Cloud) and its connectors with various digital platforms

CRM Director

Groupe Dynamite

In charge of creating and directing the Customer Experience team.
My objective is to deploy customer centricity and scientific marketing at Group Dynamite. This is done  through 4 main streams: 

   - Design, implement and roll out a complete omni channel loyalty program supported by mobile applications. Program and mobile apps rolled out in Canada in Spring 2017.
   - Implement BI and Customer Analytics with advanced analytics capacities (clustering technologies, machine learning, product and offer recommendation) that bring actionable insights to business, allow personalized communications to customers / digital CRM and drive trackable incremental profit
   - Bring market research to the next level (quantitative research through surveys, qualitative research through panel and online community software) to develop a perfect understanding of our customers not only based on demographics and behaviour but also on their real motivations and psychological factors
   - Monitor and improve Customer Experience using customer journey mapping approach to make sure the customer experience is measured, quantified and improved in all channels and all steps of the journey with the brand

Mobile Apps available here:
Garage iOS: https://goo.gl/A5rpZM
Dynamite iOS: https://goo.gl/TFdPGh

Customer Experience Director

Cirque du Soleil

In charge of managing the Cirque Club team at Cirque du Soleil.
Cirque Club is a global community of 4,2 million Cirque du Soleil fans.

My primary goal is to increase Club members’ engagement to drive more sales and generate more buzz around Cirque's resident and touring shows. 
Several axis to meet this objective:  deploying a real customer-centric CRM approach, rejuvenating the database, empowering the team with the right technology and methods, and working on large-scale IT projects (Customer database).

From an operation standpoint, my team manages all email-marketing operations and works closely with our internal partners (sales, digital and social media teams, marketing 360, BI team, Customer Service, IT, legal).

CRM Manager

Nestlé Nespresso

Responsible for market research initiatives with objective to deliver a global view of Canadian coffee market and its opportunities. 
Also in charge of all CRM activities - database management, analysis & reporting, engagement/retention strategy and campaign management - that support business growth by using efficiently customer insights.

CRM and Consumer Insight Manager

Reitmans

In charge of developing and implementing strategies that build long-term customer loyalty and engagement, drive incremental sales and profit, and optimize all customer-centric driven campaigns.

EFS (French Blood Organization)

In charge of introducing and deploying marketing strategies and techniques in the field of voluntary blood donation to meet the rise in blood demand for patients (+4% per year) and in blood plasma (+10% per year).

Head of Marketing and Development

Yves Rocher

As direct marketing manager, I was in charge of primary target market segment. My role was to increase the profitability of this segment through massive use of research and analytics + by re-inventing the in store experience of these VIP Customers.

Direct Marketing Manager

I had to build a new IT system dedicated to marketing in order to develop customer knowledge and harmonize IT systems of France, Germany, Spain, Belgium, and Canada.

Project Manager

Senior Data Science and CRM Executive with 20+ years of experience in Data, CRM and Digital in various industries and countries.

Empathetic leader, excellent communicant and simplifier, team builder, grounded by advanced analytical skills, and strong business acumen.
Thanks to his capacity to listen and understand business problems, Ludovic uses his analytics skills and organizational experience to transform organizations / teams, deliver sustainable business growth by focusing on customer centricity and using the power of data. 

Ludovic strongly believes that EMPATHY and DATA must work together to deliver tangible incremental and sustainable growth.

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