The Giving Block

Marketing Director

Marketing Manager

CixProductions

Founder

SignWay Corporation

Oversee all marketing, communications, and online sales of print-based products.
- Plan, implement and track marketing strategies through integrated campaigns.
- Implement protocols for customer interaction across touch points (social media, email,
phone, and in-person).
- Monitor web analytics, and social media engagement to adjust marketing tactics.
- Implement SEO plan to increase customer acquisition.
- Present marketing plans, data reports, and profit projections to the Executive Team.
- Optimize marketing budget by streamlining the online sales process.
- Website development and optimization, vetting and testing tools and plugins, and
coding additional websites using HTML, CSS, and jQuery.
- Consolidate brand identity and develop graphic style and tone for communications.

Director of Marketing & eCommerce

AFS Intercultural Programs USA

Hands-on Marketing Director, managing all marketing strategies, campaigns, branding, and web content for a non-profit organization focused on international education, development, and volunteer engagement.
- Oversee a team of creative personnel that includes graphic designers, communication specialists, project managers, and copywriters.
- Act as Brand Authority for the organization, implementing brand and content guidelines.
- Write compelling content for collateral materials, website, program descriptions, social media posts, national advertising, electronic newsletters, and press releases.
- Liaise with other departments to facilitate the creation and distribution of collateral materials for marketing and brand awareness efforts.
- Implement customer engagement programs for social media, email campaigns, and grassroot campaigns.
- Report on marketing’s KPI and contributions to organizational goals.
- Head website administrator and user experience strategist.
- Direct customer surveys and market research to improve advertising efforts.
- Conduct high-level meetings with International Partners as the representative of marketing and branding efforts, and customer engagement in the U.S.
- Support the Development and Corporate Communications Department in creating fundraising campaigns, and donor acquisition and retention strategies.
- Manage Marketing’s annual operational budget, and advertisement budget.
- Serve as in-house video and photo producer, and work manage external contractors.
- Supervise relationships with vendors of SEO, Print Materials, Media-buying Agencies, National Media Outlets, Web Development, Content Marketing, and others.

Director of Marketing

Senior Digital Marketing and Web Strategy Manager

Digital Marketing and Web Strategy Manager

AFS Intercultural Programs

Part of the Branding and Marketing team, the Media Specialist is responsable for maintaining the AFS Brand consistent throughout a worldwide network of more than 50 partner countries by developing tools such as the AFS Global Brand Center.

Is responsible for the design and maintenance of all AFS International and Partner websites by creating templates, tools, conducting trainings and designing user manuals for the current CMS, keeping the integrity of the brand while constantly improving UX.

Also, responsable of local and international in-house video productions and photo-shoots, products that will later be shared with the network for their local marketing campaigns.

The Media Specialist is proficient in Adobe Creative Suit and web development tools, web languages, graphic design and social media trends; is obsessed with pixel perfect designs; is knowledgeable of digital film and photography and has an itch for experimenting with new technologies.

Media Specialist

Millicom International Cellular / Celtel SA

Working in the Marketing Department, The Advertising and Promotions Supervisor is responsable of delivering the right message to the public in regards of new products and promotions developed by the company.
- Write press releases.
- Organize press conferences.
- Communicate with media outlets.
- Oversee all branding and national advertising efforts.
- Manage relationships with advertisement agencies and media buying agencies.
- Analyize campaign performance and report findings to Chief of Operations.

Supervisor de Publicidad y Promociones

Websonicos

The Flash Developer is responsible for bringing websites to life by creating interactivity with Flash animation.

Flash Developer

Marketing Professional with a wide range of experience in brand management, communications strategy, advertising, graphic design, UX/UI, web design and development, SEO & SEM, commercial photography, video production, and animation.


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