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Director of Marketing Operations

TCP Software

Manage team (7+) and agency.
• Govern marketing database hygiene including email validation process, data normalization, de-duplication, and removal of invalid records.
• Implemented a lead management process to optimize ‘speed-to-lead’ including routing 
frameworks, always-on nurturing strategy, scoring, and automated outreach sequences.
• Applying overall project management workflows including intake forms, templates/tasks by 
channel, daily stand-up, and integrations with the broader tech stack.
• Activated naming convention, folder structure, global forms, and COE best practices for quick 
activation accelerating our speed to market.
• Drive campaign management best practices across Marketo, SFDC, and Tableau to allow us to 
provide immediate campaign or channel reporting in addition to overall attribution touchpoints against our marketing goals (MQLs, SALs, SQLs, Pipeline).
• Activated the first multi-touch journeys leveraging both 1st and 3rd party data (industry, title, 
product, intent, lifecycle model) across paid, nurture, website, and sales engagement.
• Launched a new corporate website which included consolidation of web forms, web hosting 
servers, Google Tag Managers/ 3rd party scripts, CMS platforms, and domains with minimal 
impact on organic traffic.
• Actively implementing full GDPR, CCPA, and CASL processes to support the global growth of the 
business.
• Developed and documented implementation guidelines, deployment strategies, and QA efforts.
• Oversee marketing technology stack, integrations, and data flow.
• Drive forward-thinking strategy for marketing technology trends and new capabilities. 
• Focus on technology adoption, maturity, & testing to increase efficiencies across businesses

Senior Director, Marketing Operations & Web Operations

Prudential Financial

• Manage enterprise team (5+) and agency.
• Oversee marketing technology stack.
• Implemented 6 Marketo instances and onboarded/trained over 100 Marketo users.
• Activated naming convention, folder structure, and COE best practices for quick activation, accelerating our speed to market.
• Enabled lead management processes including routing frameworks, nurturing strategy, scoring, data flow, and integrations.
• Assist with technical feasibility, implementation, deployment strategies, and QA efforts.
• Drive forward-thinking strategy for marketing technology trends and new capabilities.
• Support lead management goals and utilization of MarTech to provide 360-view of customer.
• Subject matter expert to drive journey strategy leveraging the broader Adobe Experience Cloud suite across all businesses.
• Serve as the senior technical resource and partner with the marketing operations, analytics, and campaign manage teams across the Prudential businesses.
• Focus on technology adoption, maturity, & testing to increase efficiencies across businesses.

Director, Marketing Technology, Automation & Enablement

Commvault

• Manage global team (6+), technology stack, and agencies.
• Own global and theater-level email strategy
• Manage marketing database and opt-in preferences (GDPR, CASL, CCPA, etc.).
• Drive demand gen campaigns in alignment with the company’s objectives.
• Guide cross-functional teams during the campaign planning process on how best to use marketing automation and technology to optimize results.
• Launched marketing lead lifecycle and scoring.
• Support overall lead management processes.
• Built scalable process to provide optimal service level agreements (Center of Excellence).
• Provide target lists/segmentation utilizing first-party and 3rd party intent to support campaigns.
• Developed email best practices including planning, producing, testing, and reporting.
• Managed multi-touched attribution model (Bizible).
• Oversee end-to-end content production from request, design to execution.

Director, Marketing Automation & Content Operations

• Manage global Marketing Automation team, technology stack, and agencies.
• Own global and theater-level email strategy
• Manage marketing database and opt-in preferences (GDPR, CASL, CCPA, etc.).
• Drive demand gen campaigns in alignment with the company’s objectives.
• Guide cross-functional teams during the campaign planning process on how best to use marketing automation and technology to optimize results. 
• Launched marketing lead lifecycle and scoring.
• Support overall lead management processes.
• Built scalable process to provide optimal service level agreements to both internal and external stakeholders (COE).
• Provide target lists/segmentation utilizing first-party and 3rd party intent to support campaigns.
• Developed email best practices including planning, producing, testing, and reporting.
• Managed multi-touched attribution model (Bizble).

Senior Manager, Marketing Automation

• Team lead for marketing automation campaigns and activities that support Global Marketing
• Create strategies for advanced nurturing programs and work with product marketing, corporate and regional marketing automation teams to execute
• Provide guidance to cross-functional teams during the campaign planning process on how best to use marketing automation and digital marketing to optimize their campaign results
• Provide creative strategies and thinking for optimizing theatre initiative support
• Work with in-region digital/demand generation teams to transfer knowledge, provide support to regional campaigns and provide assistance on execution of global campaigns
• Lead a team in the development of email marketing campaigns including planning, producing, segmenting, A/B testing, deployment, reporting and optimization
• Provide detailed reporting on success/failures of nurturing programs and email campaigns for increased optimization and feedback
• Make recommendations for best results, including targeting, personalization, design, email strategy, timing and content
• Lead a team in tracking, analyzing, and troubleshooting subscription list growth, opt out rates, response rates, email churn, deliverability on a weekly/monthly basis 
• Traffic email campaign requests and campaign assets to meet deadlines 
• Work closely with marketing automation vendor to understand new technologies, features and best practices to understand how CommVault can best take advantage 
• Research email industry trends make recommendations and implement solutions to enhance demand gen and nurture programs

Digital Marketing Manager - Marketing Automation

Panasonic Industrial Devices Sales Company of America

• Responsible for all digital marketing project planning, development, and implementation for the Panasonic Industrial Devices division in coordination with the Digital Center of Excellence (COE).
• Spearheaded the launch of Panasonic Industrial Devices’ new website.
• Implemented Marketo and technologies to further enhance the online experience for users.
• Executed SEO/SEM strategy
• Responsible for monthly website analytic reporting (shared with management in US, EU, and Japan).
• Oversee daily functionality, usability, maintenance, and QA of interactive media/channels.
• Strategically launched lead nurturing campaigns for vertical markets and products.
• Subject matter expert and advisor to businesses on digital marketing solutions, trends, and technology.
• Guided content creation and publication

Digital Marketing Manager

Metallix Refining Inc.

• Managed technology stack including WordPress, Hubspot, SEO tools, Google Analytics, and CRM.
• Established lead nurturing campaigns to drive new business.
• Worked with management to launch new divisions
• Managed 3rd party content marketing firm, web development team, and PR group.
• Ran monthly website analytic meetings and quarterly department-wide management meetings.

Marketing Manager

• Established department with CEO of the company.
• Developed and implemented digital vertical marketing collateral.
• Track, measure and analyze campaign effectiveness.
• Generated website analytic reports to sales manager and CEO.
• Managed 3rd party PR firm.
• Worked with management to establish and launch new divisions of Metallix (Metallix Direct Gold & Metallix 100% Recycled). This included developing sales/production programs, marketing, and assisting in sales transactions.
• Advertised company gold parties.
• Managed email marketing campaigns.
• Managed all online advertisements in directories, magazines, online media, and social media

Assistant Marketing Manager

With over 15+ years of experience in digital marketing, I am a marketing technology and operations leader who empowers my team and the business through technology to drive a unified digital journey for our customers. As the Senior Director of Marketing and Web Operations at TCP Software, I manage a team of seven and oversee the marketing technology stack, database hygiene, lead management, marketing operations, campaign management, and web operations.

I have successfully implemented and optimized multiple Marketo instances, earning two Marketo Certified Expert certifications and an Account-Based Marketing Pathway certification from SiriusDecisions. I have also leveraged various marketing tools and platforms, such as Marketo, Workfront, SFDC, LeanData, Bizible, Drift, Triblio, Demandbase, Vidyard, Outreach, ON24, Kapost, Clearbit, Integrate, WordPress, Drupal, Google Analytics, Workfront, Smartling, Influitive, Showpad, Stensul, Hubspot, and Eloqua, to support demand generation, web, and digital strategy. I am passionate about delivering data-driven and customer-centric marketing solutions that generate new opportunities and accelerate growth.

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