Luisa I.'s Linkedin Analytics

International MBA with more than ten-year experience in Marketing, PR background and specialization in Customer Experience & Growth Marketing. Broad experience developing 360 marketing plans, strategic planning, building brand awareness, coordinating product launches and events, creating creative multi-platform content, in Fashion Retail and Marketing & BTL agencies. My communication and negotiations skills are first in class, with fluency in Spanish, English and Portuguese. Proactive, creative and flexible with an analytic and strategic mindset. The passion for my work with has been demonstrated in all my past positions, being a natural leader, learning form different people around me and adding value to every team I belong. With the ability to evaluate, react and approach in a fast way any changing environment, without losing my consumer-centric mindset nor my entrepreneurial spirit. Passionated for the innovation with the capacity of anticipating the needs and opportunities of the market. Areas of proven expertise: # Brand Management: Advertising & Media # Strategy & planning: Strategic partnerships | Sponsoring | Cobrandings | Fidelity Programs # Trade Marketing: Overall Retail Experience | Product Placement # Business & Product development | Fashion Retail # Marketing plans: B2B and B2C # Customer Experience: Customer Journey Design. CX. UX. UI # Inbound & Outbound Marketing # ATL & BTL 360° Marketing Communications # Digital Marketing: Content Marketing | SEO & SEM | E-mail Marketing | Affiliate Marketing # Influencer Marketing | PR | Social Media & Community Management |Agency Management # Growth Hacking # Sales & Marketing Alignment| Revenue Growth # Pricing & Promotions # Data & Consumer insights | CRM | Market Research | Analytics # Budget Management| Finance & P&L |Forecasting SKILLS: # Excellent global and business vision # Collaborative and Democratic Leadership # Out of the box thinking and innovation. # Negotiation and communication skills at all organizational levels. # Proficient level of Spanish and English # Substantial experience in budget preparation and implementation # Used to dealing with business and negotiating with clients # Experience in implementation of trade-marketing activations. # Strong Customer orientation and flexibility # Long and short term strategist # Teamwork # Design Thinking | Agile| Sprint. # Drive Change # Decision Maker # Resilient with an ability to maintain a calm and positive attitude through adversity and ambiguity # Team Management. Please, feel free to contact me: [email protected]