SEIDOR

Sales on the Digital Workplace & IOT areas. 

Initially at NTS that was aquired by Seidor in 2021 as it happens with the companies I work for (3rd time).

Most of my sales have been on services and licences of leading technologies such as VMware, MobileIron or OKTA. 

Other sales: cibersecurity and IOT.

Sales & Business Development

El Pádel Es Así

Founder 

Dos Días Restauración y Eventos

Investor and advisor on the launch of a set of restaurants in Madrid (Spain). I ran the  brand awareness, naming, marketing and business development in the kick-off stages.

Founding Partner & Investor

Carriots IOT (Internet of things)

Start-up company focusing on Machine to Machine (M2M) and Internet Of Things (IOT) technologies.
Carriots.com is a cloud platform to build applications for M2M and IOT devices.

Sales and Pre-sales management, Partner Management, Marketing & support to CEO in all the company's areas. 

The company was successfully sold to Altair in 2017.

Business Development Director

Yupick!

yupick! www.yupick.es is the first Spanish drop point solution for e-commerce deliveries. The company belongs to the logistics company Boyacá that leads the delivery of newspapers and magazines since 1976. 

•	Full responsibility of the P&L
•	Business development, partnerships, sales, marketing and operations management. 
•	Reporting to Boyaca’s board and owners. 
•	+450% growth in 2013, +250% in 2014

Country Manager (Spain)

The Coleman Company, Inc.

Country General Manager with full responsibility for Iberian P&L: Budget, Re-estimates, Forecast, Business Development and Sales, Costs Control, Reporting. 

Definition and execution of channel management strategies including assortment, price policies, pos strategy. Sales and Marketing management. 

Management of a team of more than 30 people in three different countries, including sales, marketing, customer service, finance, administration, aftersales and supply chain.

Country Manager Iberia (Spain & Portugal)

•	Define and execute marketing plans in Spain & Portugal for 400 products and 4 brands
•	Define the local assortment, sales forecasts and price positioning to achieve the budget objectives in sales and margin. 
•	Manage the marketing budget and participate on EMEA’s marketing board. 
•	Participation in strategy and budget definition for Southern Europe with GM and VP.

Marketing Director- Iberia

Telefonica

Business Development Specialist - Online Music

Vinarium

Wine Shop Founding Partner (E-commerce & store)

mTactics

•	Create and execute the marketing plan: build the marketing team, define brand and price positioning,create the marketing materials (website, brochures).
•	Promote the company’s services through events, advertisements, partnerships & PR.
•	Support to the CEO in other areas such as finance, strategy and human resources.

Marketing and Business Development Director

PopMadrid.com

Internet community about indie music in Spain. E-Commerce site 2001-2005

Start-up Founder & Managing Director

Spanish International Senior Manager. Challenge lover. 

Salesman & Entrepreneur (3 failures). Start-up launcher / manager (3 exits), Country Manager for Iberia (Spain & Portugal). 

Specialties: Marketing & Sales. Digital. Internet. Social Media. E-commerce. Internet of Things (IoT). 

7 language speaker. 

Lucky guy. Love to live.

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Luis Alonso-Lasheras's Linkedin Analytics

Luis Alonso-Lasheras

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