TransferGo

Director of Product Design

Picsart

Managed Product Design team to deliver successful growth initiatives: from value proposition and on-boarding flows to offer screens and up-selling.

Led initiatives to raise the standard of design practice in the company, from mentor programs to knowledge sharing sessions and town halls.

Delivered improvements which increased mobile and web product performance by 20% and 16% respectively, with a positive effect on both retention and monetisation.

Championed product journey design to help users unlock potential of content creation in the Picsart Marketplace.

Orchestrated cross functional workshops for streamlining product strategy and consolidating consistency.

Staff Product Designer

frog

Developed the BT Evolve product from inception to launch in a matter of months for British Gas through fast-paced insights-driven operations. Eventually, the core business adopted and implemented the work into its main offering.

Pioneered the beta brand, collaborating with external marketing partners.

Helped establishing new processes and tools that bridged design, engineering, product management, and design system teams to ensure alignment and streamlined iterations.

Lead Product Designer

Multiply.AI

Refined market offer to ensure long-term success, through redesign sprints alongside the Product management team.

Experiments for funnel optimisation driven by user testing, resulting in improved customer retention

Orchestrated company rebranding process and implementation, collaborating with external branding agency.

Head of Product Design

Three UK

As a contractor, I was the lead designer in charge of customer journeys for both acquisition, onboarding and offboarding

Lead Designer

Vodafone

As a design lead, ran sprints and worked in close collaboration with designers from other offices, as well as UX researchers, product owners and engineers

Crafted UX/UI design and interaction patterns for V by Vodafone, an IoT range of products

Collaborated and co-created assets with the branding agency to unify the Vodafone experience across digital, packaging and physical touchpoints

AKQA

Associate Creative Director

Exposure

Naked Communications UK

Design Director

Various

Various agencies like Digitas, Ogilvy One, The Mill, Karmarama, Razorfish, AKQA Amsterdam, BBH.

Art Director / Design Director

Luiz Vaccaro is an experienced design leader for product teams: from discovery to delivery, facilitating design sprints all the way to crafting world class products. Recently, he’s been leading some highly impactful growth & monetisation initiatives at Picsart. 

Past experiences include designing energy offerings for British Gas, an IoT suite for Vodafone and a financial advisory service for Multiply.ai.

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