Lukas Menkevičius's Linkedin Analytics

Many DTC brands aren't taking advantage of email marketing by showing up at the right moment and converting prospects. If your brand isn't generating 20-30% of your total revenue from email marketing - there is a lot of space for improvements. There are several mistakes that I see brands make: 1. Sending generic content to the whole subscriber's list 2. Sending too many emails, while most of them are sales-oriented 3. Ignoring the importance of a well-designed and structured email 4. Not optimizing popup timing and strategy 5. Ignoring what their data is saying If you recognize yourself - you might be leaving money on the table. And as customer acquisition costs are rising, some brands are still not getting the most out of their email marketing channel. Instead of overlooking this channel, you should focus on: 1. Setting up your core automation flows 2. Perfecting personalized content strategies 3. Optimizing your email list building and hygiene strategies 4. Creating a meaningful relationship with your customer 5. Covering the entire customer journey and ensuring a seamless experience And if you find it difficult to implement these strategies I'll help you increase customer retention and LTV with straightforward email marketing strategies.