Astara

I enable people to go further. My combined experience in mobility, car distribution and data intelligence allows me to identify, understand and meet the needs of users and businesses.

Astara, one of the largest automotive mobility group in the world, has developed a dynamic ecosystem, based on four main business areas, that grows and powers itself through the car distribution, subscription mobility, vehicle connectivity and data intelligence solutions.

* Ownership - Acquisition mobility solution
* Subscription - Flexible Mobility Solutions
* Connectivity - Real-time mobility data
* Intelligence - Data-driven technology

Together, we make Astara

Marketing & PR Director Mitsubishi Motors – Astara Poland

Mitsubishi Motors Polska

The development of brand and content marketing strategy. Increasing web site traffic, showroom traffic and site interface. Supporting dealers in marketing. Working closely with Sales Director, Finance Director and Aftersales Director.

* Place in the company’s structure: reporting to the President of the Board and CEO. Direct reports include: Marketing Manager, PR Manager, E-marketing specialist, Dealer Marketing Specialist.

* Key performance indicators: sale, conversion, loyalty, number of generated leads, GRPs, Google Analytics and other KPIs.

* Main duties: supervision of marketing and PR department, development of communication strategy and performance marketing. Implementation of CRM system, contact center, telemarketing, lead nurturing, lead scoring, segmentation and database development. Development of social media, content and video management. Preparation of marketing materials, BTL, multimedia, video. Co-operation with various suppliers and partners.

Marketing & PR Director

Pół/Pół

Providing consulting and advisory services in the areas of Marketing, Communication and Business Development. 

Area of interests:
- digital & marketing transformation
- maketing & communication strategy
- content marketing
- digital marketing
- performance marketing
- marketing automation
- CRM
- cloud marketing
- direct marketing
- telemarketing
- DMP
- business development and others.

Marketing Strategist, Business Development Consultant

Harvard Business Review Polska / ICAN

Responsible for the company's marketing strategy and implementation of the marketing plan. Advising on the development of products and services: training, e-learning, subscription, conferences, research, strategic projects (e.g.: Poland Go Global). Supervising the work of 20 people in the marketing department and 40 people in a call center.

* Place in the company’s structure: reporting to the company owners and the General Director; direct reports include: director of direct marketing, director of art & web studio, head of the analysis department, head of social media & www, content management manager.

* Key performance indicators: sale, conversion, loyalty, number of generated leads, scoring, Google Analytics and other KPIs.

* Main duties: supervising the work of the marketing department and teams, strategy, communication, telemarketing, marketing analysis and development of databases, lead nurturing, lead scoring, segmentation, marketing automation, social media, content management and materials, multimedia, e-mail marketing, PR, reporting, cooperation with suppliers and partners.

* Main success: integration of several departments in the marketing department (art&web, multimedia, call center, direct marketing, analysis, social media, content) – creation of a new structure, preparation of marketing strategy, the introduction of documents management, processes, procedures, defining the roles of employees and principles of co-operation with internal "customers", creating the department of analysis and databases (implementation of the Balanced Scorecard), implementation of marketing automation tool (SalesManago), multi-stage marketing, content marketing activities (e.g.: webinars), supervision of the marketing materials and web sites rebranding.

CMO - dyrektor marketingu

G-point.biz Polska sp. z o.o.

G-point.biz is a provider of comprehensive IT solutions, mainly in the creation of database systems. The firm specializes in systems integration and access to them through web applications and mobile devices. Based on the wireless data transmission the company creates mobile systems for mobile devices, as well as their larger counterparts. The company is also the owner of one of the first mobile technology news portal www.palmtop.pl.

* Main success: G-explorer - web based data mining system developed with Millward Brown SMG/KRC for Era GSM, TVP SA; G-smok - ERP system developed for Bell Cosmetics; G-service - DMS system.

Co-founder

Volvo Car Group

Responsible for the Volvo brand strategy, development and communication since 9 years on the Polish market.

* Key performance indicators: sales volume, market share, margin, GRPs, ROI, brand indicators, loyalty, retention, conquest.

* Place in the company’s structure: reports to Marketing & PR Director, direct reports include: dealer marketing specialist, CRM and digital specialist. 

* Main duties: communication strategy and development, planning and media buying, sponsorship, PR, SEM, WOMM, Performance Marketing, supervision of trade (dealer) marketing, CRM, digital & interactive, social media, marketing automation, set standards and terms of trade (dealer) marketing in Poland, development of national marketing campaigns, development and production of trade marketing and sales support materials for dealers. Marketing consulting and trainings.

* Main success: successful launch of a new Volvo C30, S40, V50, S60, V60, XC60, XC70, V70, V40, XC40 car models into Polish market, marketing mix optimization, content creation and management, CRM optimization (KPI, lead management, prospects contact program, sales funnel, conversion rates, call center, customer life cycle), social media social strategy and development (establishment of Volvo Facebook Like Page, You Tube channel), WOMM (introduction and current project management), search marketing strategy (introduction and current management), development of Volvo Manual (bible) – standard, terms and guidelines, ‘Customer for life’ worldwide satisfaction survey (launch and successful implementation), ‘DealerNet’ CMS system (implementation and supervision), instigation and co-ordination of Volvo sponsorship programs – ‘Volvo Masters Amateur' (golf), ‘Volvo Ocean Race’ (yachting) and ‘Volvo Design’ (art and design).

Communications Manager

Brainshop U-boot

* Key clients: Volvo Auto Polska, PepsiCo, British Airways, Carslberg Polska.

* Main duties: co-ordination of client service department, strategy, execution and development of all communication campaigns for Volvo and some campaigns for Pepsi. Control over budgets, planning, development and production.

* Main success: won full service pitch for Kasztelan brand (Carslberg Polska); won pitch for Mountain Dew brand (Pepsi) market introduction; won and developed Pepsi sales promotion campaign for other European markets.

Client Service Director

Saatchi & Saatchi

Key clients: key contact person for the 3 biggest S&S Clients: Toyota Motor Poland, Procter & Gamble and Nationale Nederlanden. 

Main duties: client service, development and production advertising campaigns (TVC, press, BTL materials). Control over budgets, planning, development and production.

Main success: developed campaigns which build brand image and support sales.

Account Manager

Grey Worldwide

* Key clients: key contact person for British American Tobacco (brands: Jan III Sobieski, Lucky Strike, Pall Mall, Mewa, Kool).

* Main duties: development of strategy and advertising campaigns for all BAT brands. Development and implementation of various trade and consumer promotions. Control over budgets, planning, development and production.

* Main success: re-branding of Jan III Sobieski - development (brand essence, brand values, research). Introduction of Pall Mall onto Polish market.

Account Executive

British American Tobacco

Introduction of HORECA sales channel into Poland.

* Main duties: development of a new sales channel, sales and marketing support for HORECA channel. Negotiation of agreements with HORECA owners. Supervision and conduction of sales promotions on the premises.

* Main success: the best sales results in Poland as a sales representative, promoted to HORECA representative.

HORECA sales representative

Marketing Director of Year 2017 in Poland - category "Master of Digital Marketing - exceptional marketing efficiency". 

Recognized by Google: “Powered by DoubleClick, Mitsubishi's personalization campaign sees engagement soar" - link below.

A dynamic leader with active involvement in shaping long-range vision and strategy, capitalizing potential business opportunities, and aligning people / department to achieve sustainable volume, market share, and profit growth. Helping companies in driving digital and marketing transformation. Success oriented management style with a record of building and leading own informatics company. Focus on technology driven marketing. Eager for a new challenging projects. 

Personal skills: creativity, activation, optimism, communication, optimization, efficiency and realization. Additionally focus on sales and new business, KPI, organizational skills, negotiation, management and team playing, out of the box thinking, self-motivation, open for a new, innovative technology.

Chwalipost! Lubię cyfrę 8 😉

📈 Uzyskaliśmy 88% wzrost sprzedaży #Mitsubishi w Q1 2024 w porównaniu do tego samego okres w ubiegłym roku. Dzięki temu zajęliśmy drugie miejsce za #Nissan na polskim rynku pod względem dynamiki wzrostu sprzedaży. 

🤝 Dziękujemy wszystkim naszym klientom za zaufanie i wybór Mitsubishi. Zapraszamy nowych! 

🚗 Niech kolejne miesiące będą równie udane jak pierwszy kwartał. Bezpiecznej drogi!

#mitsubishi #wzrost #sprzedaz #sales #clients

Łukasz Wójcik

press.mitsubishi.pl • 6 min read

88% wzrostu sprzedaży aut Mitsubishi w Polsce w pierwszym kwartale

„Właśnie zakończono Learning Agility! Sprawdź: https://lnkd.in/dN2UC-sH #learningagility”

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