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In today's fast-paced digital world, many financial institutions struggle to effectively market themselves and connect with their target audiences online. They may lack the in-house expertise, time, or resources to develop and execute a comprehensive digital marketing strategy that showcases their unique value proposition. That's where I come in. As the Media Marketing Manager at LION Specialty, I leverage my skills in UX, website and social media design, content creation, and marketing automation to help our firm stand out and succeed in the digital arena. With over 5 years of hands-on experience in digital marketing, I work closely with our expert brokerage team to translate their deep industry knowledge into compelling, multi-channel creations that engage prospects and clients. Some key areas I focus on: - Developing intuitive, conversion-focused websites that communicate our value prop and service offerings. - Crafting engaging, educational content such as blogs, videos, and infographics that demystify complex insurance topics. - Building and optimizing targeted digital ad campaigns on LinkedIn and other channels to generate high-quality leads. Additionally, other key focuses and outcomes are: - Implementing marketing automation to nurture prospects with personalized content journeys. - Continuously tracking and analyzing key metrics to optimize performance and demonstrate clear ROI. - Clients benefit from a cohesive digital presence that complements the high-touch, consultative service they receive from our veteran brokerage team. - Through close collaboration and constant innovation, we provide truly distinctive market access and client experience for financial institutions and other similar organizations.
Check out Luke Aden's verified LinkedIn stats (last 30 days)
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