Luke Schneider's Linkedin Analytics

Over the last 8 weeks, I had 27 deep dive sessions with 6-7 figure B2B SaaS Leaders about their go-to-market challenges. Those are the 4 challenges that kept surfacing. Each session was a focused 90-minute conversation where we analyzed their current pipeline generation process, identified bottlenecks, and discussed potential solutions. After all those in-depth discussions, these pipeline challenges appeared consistently: 1️⃣ Cold outbound is hitting a wall with too many manual processes Most teams are stuck in the "source lists → run sequences → repeat" cycle with diminishing returns. Their reps spend up to 70% of their time manually copying CSVs between tools, crafting messages by hand, and researching prospects one-by-one – all for diminishing # of meetings per month. 2️⃣ No one knows or trusts you Founders at this stage often don't have big marketing budgets and compete in markets with larger, established brands. This creates a trust deficit that makes generating inbound leads extremely difficult outside their immediate network. Their brand remains unknown to their broader target audience. 3️⃣ Message-market fit is missing Even companies with strong products struggle to articulate their value proposition in a way that resonates with prospects. Most have tried multiple messaging approaches without finding the clear, compelling positioning that consistently connects with their ideal customers. 4️⃣ Expertise gaps are limiting execution With 100+ tools and countless strategies available, most companies lack the in-house experience to build an effective go-to-market engine. They're cycling through various tactics with initial excitement followed by no sustainable results. The good news is that each of these challenges can be methodically addressed with the right activities. From now on, I'll share my learnings of solving each of these challenges with real clients. Which one of these resonates most?

Founder: "We've tried cold outbound, sourced 1000s of leads, ran sequences, and got only 1-2 meetings." Me: "I hear this 3x weekly. Here's exactly how we fix your outbound. For context: We work hands on with 6-7 figure B2B Software Entrepreneurs to fix their pipeline generation challenges. The typical scenario we see: - Source lists of prospects from LinkedIn or data providers - Run them through 3-5 step email sequences with generic templates - Get 1-2 meetings from 1,000+ outreach attempts - Repeat the process with increasingly worse results# And not only does this yield almost no results: → it burns trust in their target market → it frustrates their sales reps → it dries out their pipeline --- This approach consistently fails because it lacks one of the critical elements: trust. When prospects don't trust you, they are unlikely to respond. Here's what actually works: 1️⃣ Build awareness & trust through consistent content → Share expertise via LinkedIn posts (2-3x weekly) → Create lead magnets solving specific ICP problems → Develop case studies with real metrics and tangible results 2️⃣ Leverage personal brand for distribution → Use founder/sales leader profiles (not company pages) → Engage authentically with target audience & creator content → Optimize personal/company profiles for next funnel step (lead magnets, newsletter, demo calls) 3️⃣ Execute targeted outreach based on engagement signals → Monitor key signals: website visits, profile views, post engagement → Initiate conversations with prospects crossing engagement thresholds → Lead with value and ask qualifying questions → Move qualified prospects to CRM when needs are identified The data confirms it. One client booked 35 ICP Calls within 3 months using this approach. It's simple: People who have engaged with you/ your brand are way more likely to respond. 𝗧𝗟:𝗗𝗥  Cold outbound fails without trust. Build trust through valuable content first, then do targeted outreach based on engagement signals.