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I am a London-based experience strategist, designer and researcher specialising in impactful business decision making. With a human-centred approach at the core of my work, I strive to design solutions that meet customer needs through thorough research and a systematic understanding of consumers and their context. I specialise in experience design, design thinking, and human-centred design with experience across industries such as media, finance, technology, FMCG, education, telecommunications, tourism and hospitality. I have a proven track record of leading cross-functional teams, implementing transformative change strategies, and delivering cutting-edge solutions built from deep behavioural research. My ultimate goal is to create meaningful experiences that seamlessly integrate with the world around us.
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