Luke Seria's Linkedin Analytics

I’m a senior partner marketing leader with 10+ years of experience driving revenue, pipeline, and ecosystem growth across global B2B SaaS partnerships. I specialize in building and scaling partner marketing programs, leading go-to-market strategy, co-marketing execution, and ABM campaigns that deliver results. My experience spans across channel partners, MSPs, VARs, tech alliances, and cloud ecosystems in North America, EMEA, and APAC. I’ve built partner marketing programs from the ground up as the first dedicated hire at three fast-growing tech companies—trusted to create the foundation, launch programs, and lead execution across the full partner lifecycle, from recruitment and onboarding to enablement, demand generation, and retention. I’ve also stepped into established partner teams to scale, optimize, and align programs for greater impact. What I bring to the table: * GTM planning and co-marketing campaigns that drive pipeline * Scalable partner enablement and communications * ABM and field marketing aligned to ecosystem targets * Cross-functional alignment across sales, product marketing, and alliances Proven wins: * Tripled partner pipeline to $6M through targeted campaigns * Delivered $9M+ in pipeline through reimagined field event strategies * Generated $1.9M ARR with Dream100 ABM play I turn strategy into execution using partner marketing as the engine to power growth and make “better together” more than a tagline. If you're scaling a partner ecosystem and need someone who can drive impact fast, let’s connect. Skills: Partner Go-To-Market Strategy | Partner Ecosystem Development | Product Marketing | Cross-Functional Collaboration | Co-Marketing Campaign Execution | Partner Enablement & Communications | MDF Programs