Xuan Mai Luong's Linkedin Analytics

Highlights: - Experienced Media Planning director with > 12 years, playing pivotal roles in Client, Agency and Publisher side - Master of channel planning from traditional (TV, OOH) to Digital (Display, Video, Search, Social) With a robust background in the marketing and advertising industry, I have developed an extensive skillset in media planning and buying. Over the years, I have held diverse roles on the client, agency, and publisher sides, which have helped me to hone my leadership skills and deliver exceptional results. In my previous role as Head of Strategic Planning at Adtima, I led strategic planning teams and offered bespoke digital marketing solutions that boosted revenue growth through product engagement. I also had the opportunity to represent Adtima at various industry events, where I showcased our latest products and innovations. As Business Director at Dentsu Red Star, I headed a bespoke agency serving Heineken, where I was responsible for media planning and buying. Our team leveraged the DAN network, tools, and technology to experiment with new solutions and initiatives to commit best-in-class practices for Heineken. During my tenure as Senior Media Manager at Abbott, I led annual media planning, implemented media channels, and ensured efficient trading deals that covered media benefits, rebates, discounts, and best-in-class media buying quality. I supervised media strategies and implementation across TV, OOH, and digital platforms (Google, Facebook, and Webtretho). My foundation in media strategy was laid through a seven-year journey at Mindshare Vietnam, where I started as a media planner and eventually rose to the position of Associate Director. My strengths lie in my solid foundation in media planning and buying, an in-depth understanding of stakeholder motivations, demand, and perspectives, and excellent communication and planning skills. I value integrity and innovation, and I have a strong learning agility that helps me adapt to the latest trends in digital. Besides, I am also a Coach based on Neuroscience, which has been instrumental in shaping my leadership style and coaching teams to find their path to success.