The Walt Disney Company

The Disneyland Resort serves thousands of guests everyday to create magical once-in-a-lifetime memories. The position caters to clientele from all around the world in a fast-paced theme park environment.

+ Received recognition for taking initiative and guest service

Following company guidelines, additionally trained in the following areas:
+ Safety trained to operate ride attraction console tables
+ Specialty trained to customize artwork and personalization by hand on ornaments. Only one to receive management approval to pass in a group class of 8.
+ Specialty trained to operate machinery to embroider hats and clothing. 
+ Specialty trained in food safety guidelines to distribute baked goods.

Cast Member

Boot Barn

Boot Barn is a leading retail company specializing in western workwear and fashion. We pride ourselves on our in-house exclusive private brands, from Miranda Lambert’s Idyllwind fashion line to our trusted Cody James collection. Boot Barn also carries an assortment of pieces from Ariat, Wrangler, Free People, Levi’s and more.

+ Wrote and manually tagged product specifications for home, gifts, accessories, apparel and shoes
+ Quality checked new items added report
+ Projects: auditing site copy to reflect brand guidelines and marketing strategy
+ Liaison between merchandise planning, marketing and e-commerce teams
+ Proactive mindset and self-sufficiency when it comes to finding solutions or learning new skills

Product Copywriter

22 West Media

22 West Media is a student-run media company serving the Long Beach community. Focused on highlighting local talent and events and championing creatives in their career beginnings.

+ Delegated creative tasks to team and manage content to initiate interest in volunteer opportunities
+ Strategized marketing between magazine, radio and video branches to foster student engagement
+ Designed magazine layouts, finalize copy edits and contribute as an editorial writer (poetry, profiles and feature articles)
+ Excellent communication, interpersonal and problem-solving skills
+ Diplomatic mindset and proven ability to work well in a team environment

Editor In Chief

+ Worked with editorial team to update content on website and marketing on social platforms for student-run publication
+ Maintained creative input for topics and curated conversation strategies for student engagement
+ Assisted in production of layout designs, copy edits and contributed as an editorial writer
+ Prepared agendas and tracking minutes for weekly marketing meetings

Managing Editor

+ Contributed to student-run publication with feature articles including poetry, editorial and profiles
+ Pitched relevant content ideas surrounding campus, community and student-life
+ Assisted in production of layout designs for magazine utilizing Adobe InDesign and Photoshop

Writing Intern

LA STYLE Magazine

LA Style magazine is a decades-long established online and print luxury fashion publication.

+ Conducted research and coordinated content on social platforms and generated discussion to following of 22,000+
+ Cataloged media trends and produce three articles weekly relating to fashion, food and culture
+ Contributor: feature, profiles, service stories, editorials
+ Strong emotional intelligence and collaborative spirit

DIG MAG

Dig Mag is an online and print student publication highlighting local people serving the Long Beach community.

+ Developed social insight/student-life pitches and help curate conversation by sharing creative input
+ Collaborated with team to help monitor strategic communication relevant to community perspectives
+ Staff writer: feature and editorial contributions including profiles, personal essays and service stories
+ Meticulous attention to detail and commitment to accuracy

Staff Writer

MINISO USA

Responsible for visual merchandising and meeting sales metric goals. 

Part of team of 5 to be recognized as #1 location in region sales

Sales Associate

PopularTV

Popular TV is an online publication founded by the co-founder of NYLON magazine.

+ Assisted with updating content calendar and pending list for projects including scheduling interviews and web marketing for online entertainment and lifestyle magazine
+ Researched industry trends, gathered social media analytics and offered creative insight for social media graphic promotion for an audience of 56,000+
+ Contributed editorial, social media and music articles

Editorial Intern

Daily 49er

The Daily Forty-Niner is Long Beach State's official campus news source. An award-winning daily publication covering campus and local news. 

+ Increased traffic to website by implementing SEO data; responsible for publishing online articles 
+ Consolidated topics to produce daily newsletters for 800+ subscribers
+ Organized workflow; researched story ideas and maintained communication between staff and editors
+ Analytical mindset, ability to understand how to apply data and insights to strategy to help drive results
+ Reporter: news, opinion and feature

Assistant Editor

Honeyboba

Order fulfillment, cash-handling, inventory management and training of new employees. 

Promoted within 3 months of hire date, supervised team of 14.

Assistant Manager

+ Facilitated retail operations at The Disneyland Resort as a merchandise cast member at the top sales locations: Disneyland's Emporium and Candy Palace
+ Selected to participate in leadership, marketing and communication seminars led by Disney executives
+ Recognized for work ethic and initiative
+ Spring 2019 program - chosen as one of 400 from a pool of 40,000+ applicants

Disney College Program - Merchandise

Hi there! I am a creative and product copywriter with a background in journalism. I have years of writing, editing and managing experience in variety of environments and can scale my tone to reflect any project. 

Passionate about inclusivity in entertainment, I am interested in opportunities in media and products. 

View my portfolio and resume on my site at
http://www.kaleenluu.com or https://kaleenluu.carrd.co/

Thanks for visiting and let’s connect!

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